emerging commerce

21
Emerging Commerce –your role in the movement

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Why now is the time to look at your strategy towards mobile payment and loyalty. What brands are operating in this space and what technologies are supporting them. Why now is the time to invest and why by standing still you will see your competitors overtake you. What we mean by Emerging Commerce and what is fueling hype in the growing area of mobile payments and loyalty. How you build change into your plans and what trends to look for.

TRANSCRIPT

Page 1: Emerging Commerce

E m e r g i n g C o m m e r c e – y o u r r o l e i n t h e m o v e m e n t

Page 2: Emerging Commerce

• A new wave of transactional technology platforms• Omni-channel, not purely mobile – we will focus on mobile today• Continued understanding of the fast changing payment landscape

We believe that the way humans transact will continue to change, we are a part of that change

What is Emerging Commerce?

Page 3: Emerging Commerce

Who is leading the way?Brands

Technology providers

Page 4: Emerging Commerce

Why should you be so excited about this?

• This is all about money

• There is the potential for you to do very well if you get this right

Source:

Page 5: Emerging Commerce

Investment in fintech start-ups at a 5 year high

• Fintech is a very lucrative place to be

• Corporate and the investment community are increasing deal-flow

• Av number of deals and transaction value at a 5 year high Source:

Page 6: Emerging Commerce

“Value of mobile wallet market to grow to $5,250 billion by 2020”

• Exponential+ growth• Compound average

growth rate of 127%• Many headline

grabbing figures like this being touted

Source: $5,250 billion = 5.25 trillion = $5,250,000,000,000

Page 7: Emerging Commerce

Awareness & Growth

Source:

Page 8: Emerging Commerce

Mobile payment growth – why the hype?

• The potential to radically change behaviour• Consumer understanding has reached a tipping point – now is the

time• Currently retail understanding is based on assumed data. We can

deliver actual data

Mobile payments allow you to profile previously analogue customers using digital marketing techniques

Page 9: Emerging Commerce

Trends

PITO witnessed the birth of Social and Mobile

Page 10: Emerging Commerce

Trends - Social Media

Source:

Page 11: Emerging Commerce

Trends – Mobile App

Source:

Page 12: Emerging Commerce

Trends – Mobile Wallet

Source:

Page 13: Emerging Commerce

Source: http://tinyurl.com/m8zzplz

Page 14: Emerging Commerce

Where are you on the tech understanding curve?

http://blog.netcore.co.in/?p=803Source:

Page 15: Emerging Commerce

Understanding of Analytic lag – social media

Source:

Page 16: Emerging Commerce

Understanding of Analytic lag – mobile app

Source:

Page 17: Emerging Commerce

Understanding of Analytic lag – mobile wallet

Source:

• Find a route to get the analytics you need

• Measure your success constantly

• Build change into your plans

Page 18: Emerging Commerce

We believe the world will continue to change, that rate of change will increase.

Gordon Moore’s law presents opportunity

• Exponential pace of change• New technologies• Opportunity to change everything

We live in Exponential times

Sources:

1992-2012

Page 19: Emerging Commerce

A digital product is never finished

Agile delivery has change at the heart

Source:

Start with a MVP

• Define the fastest way to deliver the most benefit to all user groups

• Begin building your product• Test and iterate• Use your data for PR and competitive

advantage

Page 20: Emerging Commerce

How we progress the movement together• Be brave, lead us all and get your MVP out asap• Find or create early metrics and use them as your USP• Build in an agile and scaleable way, everything will change, build

change into your plans• Ask for help where needed, none of us can do all of this alone

“The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg

Page 21: Emerging Commerce

Questions…

@charlescadbury@putitout

#[email protected]

020 7100 2034