emergency communication: making the initial statement to the media

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5 - m i n u t e S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s COPYRIGHT 2005 Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved. Emergency Communication: Making the Initial Statement to the Media 5 - m i n u t e S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s Incident Command System & Public Health S.Y.S.T.E.M.S. Training

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5 - m i n u t e S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s. Incident Command System & Public Health S.Y.S.T.E.M.S. Training. Emergency Communication: Making the Initial Statement to the Media. MAIN MENU. Goal and Learning Objectives. - PowerPoint PPT Presentation

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Page 1: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

Emergency Communication:

Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

Incident Command System & Public Health

S.Y.S.T.E.M.S. Training

Page 2: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

MAIN MENU

Goal and Learning Objectives

Questions

Course Assessment

5-Minute Training: S.Y.S.T.E.M.S.

Page 3: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

QUESTIONS

If you have any questions or comments, please contact:

Randall L. Hecht, CEM Sean G. Kaufman, MPH, CHES404.639.3489 [email protected] [email protected]

Page 4: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

GOAL AND LEARNING OBJECTIVES

Goal:

The goal of the training is to provide public health professionals with information addressing 7 key aspects of the Incident Command System (ICS).

Learning Objectives:

1. List the seven components of the ICS S.Y.S.T.E.M.S. training.

2. Utilize training information to develop public health emergency response plans that include the basic ICS S.Y.S.T.E.M.S. components.

Page 5: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

PREPAREDNESS TRAINING

Incident Command System and Public Health:

S.Y.S.T.E.M.S. Training

Sean G. Kaufman, MPH, CHESDirector of ProgramsCenter for Public Health Preparedness and ResearchRollins School of Public HealthEmory University

Randall L. Hecht, CEMSafety EngineerOffice of Health and SafetyOffice of the DirectorCenters for Disease Control and Prevention

Page 6: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

Introduction

Public health professionals have been responding to emergencies for

decades, never relying on ICS to manage or integrate resources for outside

organizations.

After September 11, a new level of awareness was born. This awareness

lead to the identification of threats that will affect multiple levels within a

community. Public health has enormous role in emergency response,

however so do many other organizations. ICS is the model used to integrate

these organizations and efforts to serve communities who are experiencing

the effects of an emergency situation.

The ICS SYSTEMS training has been developed to assist public health

professionals with identifying their roles within the ICS model. It is important

with the threats we face today that multiple agencies work together to

prepare for, respond to, recover from, and mitigate the impact of emergency

situations.

Page 7: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

(S) Y S T E M S : Span of Control

During an emergency, there is lots of pressure and several activities needing

immediate attention. In order to manage staff at an optimal level, there

should be limits for the number of staff being managed (5-7) per team. To

limit the amount of information and activities that leaders have to manage,

the following example demonstrates an effective span of control – spreading

management responsibilities to several leaders across multiple disciplines.

Incident Commander

Section Chiefs

Responders

Page 8: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S (Y) S T E M S : Your Role

You wouldn’t want a fire fighter to manage an epidemiologic response and a

we wouldn’t want a laboratorian telling the fire fighter how to fight a fire.

Know your role within the field of public health and be ready to communicate

why you need to be involved and what you contribute to minimize the effects

of the situation on people.

It will be greatly appreciated by the incident leadership if you:

- Communicate how your involvement benefits response efforts.

- Communicate what you are doing and what you need to do it.

- Communicate what you can do to help mitigate the situation.

For example, an epidemiologist can provide valuable information on whether

or not actions taken to mitigate a situation are working.

Page 9: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y (S T) E M S : Strategic vs. Tactical Response

During an emergency, there should one leader and several managers. The

leader is concerned with strategic planning and the managers are concerned

with tactical response.

In other words, the Incident Commander (leader) is interested in activities

that will return a community to a level of normalcy as quick as possible. The

Section Chiefs (managers) are interested in activities that mitigate

(minimize) the effects of an emergency on a community. Responders (team

members) do the work.

STRATEGIC LEADERSHIP (INCIDENT COMMANDER) ESTABLISHES

PRIORITIES AND STATES WHAT NEEDS TO BE DONE. TACTICAL

LEADERSHIP (SECTION CHIEFS) CARRIES IT OUT AND PROVIDES

CONTINUED RECOMMENDATIONS AND UPDATES TO THE INCIDENT

COMMANDER.

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5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y (S T) E M S : Strategic vs. Tactical

Incident Commander

Section Chiefs and

Responders

STRATEGIC

TACTICAL

Event

Community

Incident Command Post

Page 11: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T (E) M S : Emergency Definition

Public Health and traditional First Responders (fire, EMS, Police, Emergency

Departments) have different definitions for emergencies. A fire may be an

emergency, however unless it is widespread and continues to pose a

serious threat to the health of the public, it may not be defined as an

emergency for public health.

While there are different types of emergencies, for communities, states, and

nations an emergency is something that occurs suddenly and usually

without notice causing injury, death, destruction, cessation of normal activity,

or any combination.

AN EMERGENCY IS AN EVENT THAT OCCURS UNEXPECTEDLY,

PUTTING A GREAT STRAIN ON CURRENT LIFE-SAVING AND LIFE-

SUSTAINING CAPACITIES WITHIN A COMMUNITY.

Page 12: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections

Section Chiefs

Responders

Operations Planning Logistics Finance General Staff

Click on the section titles for a short

description.

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5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections- Operations

Responders

Operations

The Operations Section is responsible for the

responders who are involved in tactical operations. For

example, firefighters fighting the fire, EMS responding

to an emergency, the triage, treating, and transport of

survivors, security around the site, investigation, traffic

control and other tactical operations as needed.

Public Health activities would include: surveillance,

risk assessments, educational assessment, rapid

needs assessment, data gathering, health education

programs, risk communication, mental health issues,

and prophylactic treatment programs.

THESE ARE THE PEOPLE WHO REPORT THE

SITUATION AND IMPLEMENT THE ACTIVITIES!

Page 14: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections- Planning

Responders

The Planning Section is responsible for gathering

information, analyzing the information, and developing

a plan (incident action plan) that would be implemented

by the responders.

Public Health activities would include: epidemiologic

analysis; results of risk, needs, and educational

assessments; discussions of immediate community,

education, and mental needs; planning for necessary

resources to accomplish short-term activities and

increased capacity for sustainability of long-term

activities.

THESE ARE THE PEOPLE WHO STATE WHAT

NEEDS TO BE DONE!

Planning

Page 15: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections- Logistics

Responders

The Logistics Section is responsible for gathering and

managing supplies, personnel, equipment, and building

space needed during an emergency response.

Public Health activities would include: identifying

specific requirements and needs to accomplish

activities that were discovered by the public health

representatives in the Operations Section and to

accomplished the activities identified by public health

leaders in the Planning Section.

THESE ARE THE PEOPLE WHO GET YOU WHAT

YOU NEED TO DO THE JOB!

Logistics

Page 16: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections- Finance

Responders

The Finance Section is responsible for contracting,

accounts receivable and payable, and are also

responsible for administrative activities (i.e., report

writing, personnel issues).

Public Health activities would include: identifying the

cost of materials, supplies, personnel, transportation,

housing, and expenses needed to accomplish public

health activities identified by public health leaders in

the Planning Section.

THESE ARE THE PEOPLE WHO PAY FOR IT!

Finance

Page 17: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E (M) S : Members of Sections- General Staff

Responders

The General Staff consists of the safety office, public

affairs specialist, and liaison officers from outside

organizations. This group is responsible for the health,

safety, and security of the response force and

emergency site; the distribution of public information

and management of political affairs; the administration

of outside agency resources and integration of those

resources into the response.

Public Health activities would include: providing public

health expertise to each of these staff members,

ensuring public health concerns are addressed across

public, political, and organization levels.

General Staff

Page 18: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

S Y S T E M (S) : Stages of an Emergency

Preparedness

Activities that include the planning, training, educating, and exercising of the

entire response force (traditional first responders, public health, and the

general public) for potential emergencies.

Response

Activities that occur during an emergency that save lives, reduce damage,

and minimize the impact of an emergency on the community.

Recovery

Activities that occur after an emergency that bring the community back to a

sense of normalcy or back to the pre-emergency state (economically,

socially, and structurally).

Mitigation

Activities that include taking lessons learned during the emergency and

making the community more resistant and resilient for potential

emergencies.

Page 19: Emergency Communication: Making the Initial Statement to the Media

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S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

SUMMARY

The seven components of ICS SYSTEMS training are:

(S) Span of Control: How many you can manage in an emergency.

(Y) Your Role: Know your role in an emergency.

(S) Strategic: Activities that return a community to a level of normalcy.

(T) Tactical: Activities that minimize an emergency on a community.

(E) Emergency: Know when capacities have been exceeded.

(M) Members: Know the members for the 5 key sections.

(S) Stages: Know the four stages of an emergency.

Course Assessment

Page 20: Emergency Communication: Making the Initial Statement to the Media

5 - m i n u t e

S t r a t e g i c T r a i n i n g f o r E m e r g e n c y P r e p a r e d n e s s

COPYRIGHT 2005

Authorization to Copy: No Part of this publications may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, photocopying, or otherwise, without permission in writing from the copyright holder, the Center for Public Health Preparedness and Research. All rights reserved.

COURSE ASSESSMENT

After submitting the course assessment, we will send an email with a receipt listing the participant’s score.

If you have any questions, please contact Sean Kaufman at 404.727.2729 or [email protected]

Thank you!

Course Assessment