emea ipad deck
DESCRIPTION
LinkedIn EMEA iPad DeckTRANSCRIPT
1
iPad Display AdvertisingEMEA Pitch Deck
2
iPad Display Advertising Reach pros. beyond their computers & outside their working day
©2012 LinkedIn Corporation. All Rights Reserved.
3
Member journey Landing page displayed within LinkedIn app
Update stream with ad Landing page within app
Ads300x 250 & 600x 500 (retina)
Shown every third page of update stream5 ads max. per session
Targeting: Same capabilities as desktop display ads
300x250300x250
©2012 LinkedIn Corporation. All Rights Reserved.
4
LinkedIn iPad usersSenior, engaged & connected
* compared to average CTR for desktop 300x250
** compared to general LI audience
Senior Decision Makers 53% Manager+34% Director+
Engaged4x ad engagement rates*
Connected2x more average network connections**
5