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EMC CLOUD ADVISORY SERVICE Optimize Your Applications for Private, Public or Hybrid Cloud

EMC Global Services

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Enterprise IT Monopoly Is Eroding

WHY?

USE OUTSIDE SERVICE

PROVIDERS

>50% FASTER S E R V I C E D E L I V E R Y

T E C H N I C A L E X P E RT I SE

41% 41%

Source: IDG /CIO Big Picture Global Survey: Dual Perspective of ITaaS , June 2013

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Hybrid Cloud is Here

�   Public cloud services grow 17.5% in 2014 to $155 billion (Gartner) �   55% enterprises prioritize internal private cloud adoption in 2014 (Forrester) �   Three-fourths of large enterprises to have hybrid clouds by 2015 (Gartner)

PRIVATE PUBLIC LEGACY HYBRID

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Challenge: Determine Which Apps Where?

CRM ERP Application Development Analytics Email Collaboration

Portal

Decision Logic

PRIVATE PUBLIC LEGACY HYBRID

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Place Applications in the Right Cloud

CRM

Supply Chain

ERP

Application Development

Analytics

. . .

Email

Collaboration Portal

Suitability Evaluation

Placement Recommendation

PUBLIC

PRIVATE

LEGACY

PRIVATE

PUBLIC

Confirm business requirements and technical feasibility

Validate detailed technical

requirements, cloud architectures

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Evaluating Your Business and Technology Considerations 50% Faster EMC Tool-Based Approach

CRM

Supply Chain

ERP

Application Development

Analytics

. . .

Email

Collaboration Portal

Suitability Evaluation

Placement Recommendation

PUBLIC

PRIVATE

LEGACY

PRIVATE

PUBLIC

Planning Studio

Design Studio

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Optimize application placement for right cloud model

EMC Cloud Advisory Service

Application Suitability Determine

good fits for cloud

Application Placement

Recommend

optimal private, public cloud

delivery model

Financial Impact Analyze financial

implications for recommended

models

Application Alignment

Map applications to

business processes

PUBLIC

PRIVATE

Email CRM ERP . . .

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Sample Project Timeline

Weeks 1-2 Weeks 2-3 Weeks 3-4

Project Initiation

Data Collection and Analysis

Workload Blueprint Generation

Weeks 4-5

Placement Recommendation Development

Project Oversight & Quality Assurance Checkpoint on Emerging Themes, Gap Analysis,

Exec Level Review

Kickoff

Project Completion

Executive Presentation Findings, Recommendations,

Roadmap Executive Presentation Final Delivery Review

Weeks 5-6 Sample Project Timeline

Discover Analyze Recommend

Checkpoint on Data Collected

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Leading Genetics Research Firm Accelerated Cloud Analysis Leads to State of The Art PaaS Transformation Challenge

�   IT capabilities could not meet the agility requirements of the business

�   Lack of integration between development and IT resulted in poor application availability

Results �   90% of core apps identified as strong cloud candidates �   Identified PaaS as an ideal cloud platform that would

most appropriately address the client’s challenges. Client is currently deploying a large PaaS capability.

Solution �   Rapidly identify applications that are suitable for cloud

deployment. �   Outline next steps for migration of candidate applications

to the appropriate cloud platforms

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sdf “The EMC Cloud Advisory Service gave us a

better understanding of our engineering requirements and the savings different cloud models could provide.”

Pitney Bowes Moves to the Cloud for Greater Productivity and Lower Costs

Challenge �  Gain agility and reduce IT costs �  Enable engineers worldwide to speed products to market

Solution �  Delivered EMC Cloud Advisory Service comparing costs

among five cloud delivery models �  Profiled critical applications to assess functional, economic,

and trust requirements

Results �  Private & hybrid cloud solutions standardized on Vblock

converged infrastructure & managed with VMware tools �  Reduced the time it takes to fulfill a developer’s request to

have a new environment up and running

JACQUELINE BROWN Director of Global Engineering Services

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Global Credit Card Company Rapid Rollout Of Digital Wallet Through Accelerated Cloud Program

Challenge �   Facing market pressure to launch new business initiatives

quickly �   IT organization did not have the agility to respond quickly to

changing requirements

Results �   Improved time-to-market �   Provisioning reduced from 58 days to < 1 day �   Deployed & operationalized infrastructure based on Vblock in

10 weeks

Solution �   Built fully automated Platform-as-a-Service �   Created digital wallet web applications with VMware vFabric �   Cloud Advisory Service prioritized additional workloads

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Why EMC •  EMC automated, tool-based approach is 50%

faster and requires 75% fewer client resources than traditional manual techniques

•  Thousands of application transformed •  More than a decade of application transformation

success •  Leading cloud infrastructure provider