emc at a glance

1© Copyright 2009 EMC Corporation. All rights reserved.

EMC at a glance

François ChazalonEMC EMEA South Regional Marketing Director


The Digital Information World in 2011

70%Will be createdby individuals

85%Will be the responsibilityof organizationsto ensureinformation’s security, privacy,reliability, andcompliance

The Paradox of Responsibility…

Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008

.. And the importance of information governance


New Challenges In The Information Economy

Managing growth

Managing risk

Managing effectiveness

Creating new value


Digital Information Created and Replicated Worldwide

AMOUNT OF DIGITAL INFORMATION CREATED AND REPLICATED EACH YEAR

1,773 exabytes

Exa

byte

s

173 exabytes

0

200

400

600

800

1,000

1,200

1,400

2006 2007 2008 2009 2010 2011

DVD

RFID

Digital TV

MP3 players

Digital cameras

Camera phones, VoIP

Medical imaging, Laptops,

Data center applications, Games

Satellite images, GPS, ATMs, Scanners

Sensors, Digital radio, DLP theaters, Telematics

Peer-to-peer, Email, Instant messaging, Videoconferencing,

CAD/CAM, Toys, Industrial machines, Security systems, Appliances

10-fold growth in five years!1,600

1,800


The Enterprise Faces the Digital Universe

By estimating what percent of the content is generated by various device types or applications – such as e-mail, surveillance, or MP3 players – it is possible to come up with the share of total that is:

– Security-intense – requires high standards of protection

– Compliance-intense – is subject to government rules about retention, privacy, or protection

– Preservation-intense – might reasonably be expected to be stored for 10 years or more

Note how all three categories are growing!


PERCENTAGE OF THE DIGITAL UNIVERSE

Security-Intense Compliance-Intense

Preservation-Intense

0%

10%

20%

30%

40%

50%2007 2011


From CIO of TechnologyTo CFO of Information

Challenges: Information assets need to be

managed and governed like financial assets

Information governance strikes balance between risk avoidance, cost reduction, value generation

Need excutive forum for discussion, policy setting, measurements

Opportunities: Create case for corporate-level

information governance

Deploy tools to discover information risks and opportunities

Follow through with:– risk remediation capabilities– value-generating information

integration capabilities– cost-reduction strategies

The Rise of Information Governance


From Information Security as a Problem To Information Security as a Strategy

Challenges: Information security breaches are

mounting

Need to protect high-value information dynamically – at more granular level

No longer just IT problem

>80% IT and business execs say security concerns inhibit innovation / growth

Opportunities: Give organizations the confidence

to run their businesses without worry.

Create closed-loop system to address risk throughout its lifecycle.

Make information security a business strategy, not a business concern

A New Focus: Information Risk Management


From Physical ITTo Virtual IT

Challenges:

Virtualization is creating a new paradigm for IT

– new cost structures– more responsive to the

business– new strategic options

Opportunities:

Designing infrastructure for virtualization

Designing new processes to capitalize on the power of virtualization

Considering new strategic options in a virtualized world

Building The Virtual Data Center


EMC Information Infrastructure

Information infrastructure makes information work with increased

value, flexibility, efficiency, cost savings and GREEN


EMC Information Infrastructure

Storing more efficiently

Next generation backup and archive

Making protection effective and affordable

Securing critical assets

Automating data center operations

Leveraging content for competitive advantage

Virtualizing your information infrastructure

Accelerating business value for applications


PRIMARY STORAGE, ARCHIVE STORAGE, BACKUP STORAGE

Storing Information Efficiently

Result: storing the right information, at the right service level, at the right cost

• Lower TCO and improved energy efficiency • Improved risk management• Simplified management• High innovation with Flash Drives

Challenge: efficient operation and service delivery

• 60% information growth annually • Environmental limits – power, cooling, floor

space• Protecting and securing growing volumes

Invista

Symmetrix

ConnectrixEMC

Centera

Celerra

CLARiiON

EMC Disk Library


Leveraging Content for Competitive Advantage

Result: realize the potential of information• Connect information to people and process• Improve strategic use of information• Minimize security and compliance risks • Lower IT administration costs From digital information to enterprise repository.

Challenge: effective use of enterprise content

• Highest value information growing fastest• Control cost of content environment – without

increasing staff• Connecting people, information silos and

business processes

UNIFIED CONTENT MANAGEMENT

Knowledge Worker

Transactional Interactive Compliance and

Archiving

UNIFIED CONTENT

MANAGEMENT


PERIMETER–CENTRIC + INFORMATION–CENTRIC SECURITY

Securing Critical Assets

Result: information risk management becomes a business enabler

• Security controls aligned to risk and business drivers

• Efficient regulatory compliance• Security ‘transparent’ to the end-user

Challenge: addressing the threat and disruption of information security

• Threats increasing in scope and complexity• Secure access needed by employees,

partners, customers • Increased regulatory demands to secure

information assets


CLASSIFICATION AND ASSESSMENT TOOLS TO ACHIEVE THE KNOWLEDGE

TO ACT

SaaS alternatives for backup – a new way to realize the value of EMC

Next Generation Backup and Archive

Result: a reliable and efficient process• Improve and extend protection while lowering

costs• Expedite e-discovery and attain compliance• End-to-end solutions from virtual servers to

remote offices• Accelerated build-out of VMware

Challenge: achieving control, compliance, cost, and confidence

• Information protection and retention is costly• Potential exposure to litigation and mandates• Point solutions lack consistency, no end-to-

end strategy

Archive and Data De-duplication

Advanced Technology

Policy, Process, and Management Security


Making Protection Effective and Affordable

Result: the right protection for the right information

• Effective protection optimizing costs• Related applications and processes

recovered consistently• Recovery strategies aligned with business

requirements

Challenge: achieving control, compliance, cost, and confidence

• Increased availability requirements – e-mail, web, ERP, VMware

• Eroding availability levels caused by information and complexity explosion

• Awareness gap – business less aware of risk than IT

APPLICATION, OPERATING ENVIRONMENT, AND

INFRASTRUCTURE INTEGRATION

Data De-duplication, Consistency Groups

Backup

InformationProtection

ContinuousData

Protection

RemoteRestart

ContinuousOperations


Virtualizing Your Information Infrastructure

Result: “virtual IT”• On-demand asset utilization, and deployment• Improved costs, flexibility and responsiveness• IT processes re-engineered around

virtualization• Accelerated adoption of virtualization

throughout its lifecycle

Challenge: virtualization at scale• Achieving an infrastructure that’s right for

virtualization• Re-engineering IT processes to exploit

virtualization• Managing physical and virtual environments

end to end• Obtaining the skills required to successfully

deploy

EMC: DESIGNED AND OPTIMIZED FOR VMware

InfrastructureOptimization

SoftwareLifecycle

DesktopManagement

BusinessContinuity

Storage Security Continuity Backup Management


Services18%

Systems42%

Software40%

EMC’s Ongoing Transformation

Software and Services Are Now 58% of Revenues

12% Growth 25% Growth

23%Growth

Services10%

Systems74%

Software16%

Revenue Mix 2000 Revenue Mix 2008


EMC’s Accelerating Growth: 2003-08

Note: Net income is in GAAP and includes restructuring charges and other special items.

Consistent Top-line and Bottom-line Growth: 6+ Years

2003 2004 2005 2006 2007

Net Income ($M)Revenue ($B)

$1.25B

$496M

$871M

$1.1B$6.2B

$8.2B

$9.65B

$11.2B$1.67B

$13.2B

2008

$1.34B

$14.8B