embracing sustainability - the way forward for smes 4...nukleus innerwear sdn. bhd. author owner...
TRANSCRIPT
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Embracing
Sustainability - the way
forward for SMEs
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An eco-friendly fashion
brand with a conscience
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We specialize in men’s and
women’s underwear and
basics
that are sustainable ,
fashionable and affordable
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A brief history
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Sustainability is an end to end
process that covers the entire
value chain
Product Design
Material selection
Manufacturing
process
Packaging
Distribution Consumption Product
disposal
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A life–cycle approach
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From the cradle to the grave
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Sustainability is a journey – a
continuous commitment to
improvement
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CSR is not merely
philanthropic in nature
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Monetary contribution is
important. But even more
crucial is to incorporate
sustainability into every aspect
of our brand / business
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Alliance between Coca Cola & WWF
Shifting from a philanthropic relationship
to a collaborative partnership
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What is business of the
future ?
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Imperative to create a
business with a purpose
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Purpose beyond just
making money
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People are attracted to the
“WHY” you are doing
the business
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CSR, particularly in the context of
incorporating sustainability in your
business, is not only a strategic
imperative, but also a source of
sustainable competitive
advantage
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Be a 3Ps business
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Integrity, honesty &
sincerity are key
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Important to focus on the primary
benefits of your business / brand
Social and environmental justice as
a very powerful incidental benefit
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We are now present in
the following countries:
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Potential distribution
partners :
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CSR is not the exclusive realm of
the big boys
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Individually, SMEs are small
However, being small is no
excuse for not taking CSR
seriously
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All businesses, regardless of size, need
to embrace the community. CSR is a
means towards that
If all SMEs do their part, imagine how
much positive impact we can have to
the society
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You are the VIPs to make
this powerful change
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