embracing mobile presented by: brett oppegaard, ph.d. washington state university vancouver april...
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Embracing Mobile
Presented by:Brett Oppegaard, Ph.D.
Washington State University VancouverApril 2013
@brettoppegaard
How Integrating Ubiquitous Computing Technologies Can Help to Develop
New Voices, Engage With Diverse Perspectives, and Attract New Audiences
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
People on this planet
Photos courtesy of, from left to right: Getty Images and National Geographic
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile subscriptions worldwide
Photos courtesy of, from left to right: Getty Images, IntoMobile.com, Wired, and Textually.org
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
People with access to basic sanitation
Photos courtesy of, from left to right: Getty Images and Whale.To
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Toothbrushes worldwide
Photos courtesy of, from left to right: Getty Images and RiseAboveCebu.blogspot.com
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Desktop PCs in use worldwide
Photos courtesy of, from left to right: Getty Images and ImageShack.us
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
In both 2011 and 2012 …In each of the past two years, more than 1
billion “smart” mobile devices (phones, tablets, etc.,
with Internet connections and the ability to run third-party
apps) were sold worldwide.Source: Read-Write-Web, IDC.
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Growing connectedness via mobile tech
Mobile users with smartphones (in the U.S.): 55 percent
Mobile users with smartphones, 25-34 (in the U.S.): 74 percent
How does interpretation change when everyone and everything is connected via technology?
How should our systems be changing to reflect that?
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile has become an appendage
How does interpretation change when everyone and everything is connected via technology …
all of the time?
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … Some “Mobile-First” companies of note:
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … “Mobile-first” companies:
Worth = $1 billion Worth = $967 million
In April 2012, Instagram, a company
with 13 employees, which had been in
business for less than two years, sold. The value that day was
higher than The New York Times.
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile is big business, and start-ups … “Mobile-first” companies:
In March 2013, 17-year-old
Nick D’Aloisio, who still was in high
school, sold his news-reading app, Summly,
to Yahoo for
$30 million.D’Aloisio. Photo courtesy of: Getty Images
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
What is different about mobile?It's not just about a telephone and a calendar being in the same place, or even really the convenience of only carrying one technology device ...
• Ubiquitous, part of us (like an appendage)
• Connected to the communal brain everywhere, always
• Sensory inputs/outputs; creates interactive possibilities
• Personalized, highly usable
• Location / Spatial / Contextual awareness
• Social connector, includer / Anti-social avoider, excluder
• Direct link to people, not places; microcoordinator
• Makes the otherwise inaccessible accessible
• Offers analytics, from self-awareness to surveillance
• Synthesis creates new communication options
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the field
The Corner: 23rd and UnionA free mobile app, developed as a public radio
documentary, based upon user-generated content.
Also try: City of Memory, WhatWasThere, VozMob, Stories Everywhere, Murmur, etc.
(All links available at: mobilestorytelling.net) http://23rdandunion.org/
New voices, diverse perspectives, new audiences
Interactive possibilities:User-generated content
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the field
Bomb SightA free mobile app, by the University of
Portsmouth, based upon original census maps and historical images.
Also try: Walking Through Time, Milk, Time Shutter, Sepia Town, etc.
(All links available at: mobilestorytelling.net)
http://bombsight.org/
New voices, diverse perspectives, new audiences
Accessible/inaccessible:Augmented reality
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldMuseum of London: StreetMuseum
http://www.museumoflondon.org.uk/Resources/app/you-are-
here-app/home.html
New voices, diverse perspectives, new audiences
Accessible/inaccessible:Augmented reality
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldCleveland Historical
A free mobile app, developed by Cleveland State University, offers layered, map-based multimedia
presentations, which are curated.
Also try: Philly History, Shakespeare’s London, Niagara 1812, Murder at Harvard, City Sonic, etc.
(All links available at: mobilestorytelling.net)
http://clevelandhistorical.org/
New voices, diverse perspectives, new audiences
Communal brain:Curated content
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
Mobile models: Examples from the fieldFort Vancouver Mobile www.fortvancouvermobile.net
New voices, diverse perspectives, new audiences Synthesis creates new
communication options
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
What will we be doing with mobile?“The computer in your cell
phone today is a million times cheaper, and a thousand
times more powerful and about a hundred thousand
times smaller (than the one computer at M.I.T. In 1965)” ...
“So what used to fit in a building, now fits in your pocket. What fits in your
pocket now will fit inside a blood cell in 25 years.”
-- Ray Kurzweil
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Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)
What should you be doing with mobile?
What jobs do people who connect with your systems need done?
How can your systems be more mobile-oriented?
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Thank you!