Embrace

TOOL KIT

Dear Entrepreneur, If you're an entrepreneur, a small business owner or perhaps a marketing manager at a company, then I created this handout specifically for you. A common response I hear often either from attendees to live events or during consultations is that the prospect is never sure if they are ready for YouTube. Since this became such a common concern, I've decided to focus on it a bit more and put together this TOOLKIT which consists of a questionnaire, checklist and script template to help you glean some clarity on the subject. If you would like to gain more insight feel free to subscribe to my YouTube channel 

If you need more specific insight, then feel free to book a FREE 20-minute consultation with me here: bit.ly/TalkWithEdie                                                  

As a Video Marketing & YouTube Strategist,  I help you engage with your audience and create brand awareness for your business by providing video and YouTube marketing training and editing services.

http://edieclarke.com                                                                                                                                                                          3/27/2018

or visit my website at https://edieclarke.com

Question #1

What are the problems or pain points that your ideal audience is struggling with and desperate to solve? 

Question #3

Is YouTube Right For YouQuestionnaire

What do you do for your target audience?

Question #2 Who is your target audience?

http://edieclarke.com  3/27/2018

Question #4

http://edieclarke.com                                                                                                                                                                          3/27/2018

Question #5

Question #6

Does your ideal audience know how your product or service can help them solve their problems? List out the ways your product or service helps your clients.

What channels offer similar content to what you would like to offer

What questions do you repeatedly get asked or hear that your ideal client need the answers to?

Is YouTube Right For YouQuestionnaire

Use social media, responses to your blogs and surveys to discover additional ideas.

Research and brainstorm at least 5 video content ideas using Morning Fa.me.

Use platforms like Trello or AirTable to organize your content ideas and research.

http://edieclarke.com                                                                                                                                                                         3/27/2018

Getting StartedChecklist

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Direct to Camera*InterviewScreencastFootage/ImagesSlide PresentationAnimation (Whiteboard)Animation (Cartoon)

Decide your video style 

*Use my affiliate link to learn how to get the most of filming with your iPhone by signing up for click iVideoHero

Decide on the type on video content you'll createTipsAnswers to FAQVideo BlogLive StreamsMotivationalTutorialSales/Promotional VideoVideo SeriesAbout Me or Company Profile

3/27/2018http://edieclarke.com

Getting StartedChecklist

Create an outline or write out your scriptWhat's the purpose of your videoWhat is your hook? Why should they watch, what will they learn?Ask them to engage with your contentProvide your solution, information in a sequential mannerTell them what they should do nextCreate your script using the template on the next page

Decide on the best method to use to create your videoDo It Yourself (Film and Edit)Cloud-based video creation serviceApp on your phoneOutsource to an expertOther:

Your Reason

http://edieclarke.com                                                                                                                                                                          3/27/2018

Your Hook

Your Why

Grab your audience's attention with a HOOK. Let them know why they should watch your video.

Make sure to explain the problem this video solves.

Why are you creating this video? Is it educational, informational, or promotional?

Your YouTube VideoScript Outline

Your How Tell them how to solve the problem in sequential steps. First, Second, Last etc.

Your CTATell them what they should do after watching this video, view another, download something that will further help solve their problem, etc.

Camera

When shooting videos on your phone I use Boya LavalierMicrophone. It's an affordable way to obtain good quality audiofor your videos. Click here for more information.

Backdrop

Lighting

Microphone 

Tripod

Create a quick and easy background to all your videos with thisaffordable collapsible backdrop by Impact Click here for more information. 

Easiest and most affordable lighting second only to naturallight. Neewer Dimmable LED Ring Light and Stand, whichincludes a mount for Camera, Smartphone and Self-PortraitShooting  Click here for more information.

I am a huge iPhone user and fan and if you are contemplatingpurchasing one or if you own one, then this is a must use toolto help you create videos.    

This adjustable and lightweight yet sturdy aluminum tripodtravels well and is easy to use with any smartphone or digitalcamera, GoPro or even your Logitech webcam. Click here for more information.

www.edieclarke.comSome of the links above are affiliate links which mean that I will receive a commission, however you will not paymore and I am recommending these products because I already own and use them.

VIDEO GEAR GUIDE FORDo-It-Yourselfers

>>See folding instructions here

>>Click here to learn how to use your iPhone to shoot your videos.

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