embrace your inner geek_nace2010
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I presented as part of the panel, entitled "Embrace Your Inner Geek: Strategic and creative ways to implement technology in your work"TRANSCRIPT
June 01 - 04, 2010
2010 NACE Annual Conference & ExpositionMarriott World Center, Orlando, Florida
National Association of Colleges and Employers
Embrace Your Inner GeekStrategic and creative ways to implement technology in your work
June 2, 2010 | 2:30 – 4:30 pm
DePaul University• Founded in 1898
• Located in Chicago
• Largest Catholic university and eighth largest private not-for-profit university in the U.S.– 25,072 students (65% undergraduate, 35% graduate)
• Focused on teaching and applied learning– Faculty teach 97% of all courses– Majority of classes have less than 30 students– “Chicago is our classroom”
• Diverse– 30% of students are first in their family to attend college– 26% of students are students of color– 33% of first-year students are from out of state
Career & Money Management (CMM)• Within the division of Enrollment Management & Marketing
• Made up of 4 distinct areas to serve students and alumni– Career Center– Office of Student Employment– Alumni Sharing Knowledge (ASK)– Financial Fitness
• Assist in defining a career path, managing money and finding gainful and rewarding employment
• Close relationship and shared office space with the Office for Academic Advising Support
Career & Money Management (CMM)• Within the division of Enrollment Management & Marketing
• Made up of 4 distinct areas to serve students and alumni–Career Center– Office of Student Employment– Alumni Sharing Knowledge (ASK)– Financial Fitness
• Assist in defining a career path, managing money and finding gainful and rewarding employment
• Close relationship and shared office space with the Office for Academic Advising Support
Career Center• Social media• Video• Web
Career Center• Social media• Video• Web
• Start• Turning Point• Strategy• Next Steps
It all began with Facebook.
Group - 2007
• “Where the kids are at!”• Event-driven• Maintained by student workers• Facebook Flyers (paid ads)
Group - 2007 Profile - Fall 2007
Group - 2007 Profile - 2007
2008
They can delete us?!Source: zdnet.com
Group - 20072008
Source: zdnet.com
Page - 2009
facebook.com/DePaulCareerCenter
Profile - 2007
Early Lesson: Be ready to adapt!
My Two Cents DePaul blogmytwocentsdepaul.com
• Launched March 2008• Career development
and financial literacy• 100% student run
• Joined September 2008
• 3 videos
YouTubehttp://www.youtube.com/user/DePaulCareerCenter
How will students find us on these new tools?
Homepage redesign
Social Media Working Group Established 2008
• Alumni Relations hired the university’s first Emerging Media Specialist in 2008
• Admissions and Marketing Strategy were also on Facebook and exploring other tools
• Small group (< dozen) from around the university began to meet, share ideas, brainstorm strategies
http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx
2008: Turning Point
Social Media isn’t a fad, it’s a fundamental shift
in the way we communicate.
http://socialnomics.net/, May 5, 2010
More intentionalMore strategic
More integrative
With or without new staff
Proposed New Media Coordinator
• take on the mantle of “new media”• help integrate our cross-departmental efforts in social
media• evaluate appropriate online communications vehicles,
including:
• actively seek out new opportunities and delivery methods
- Facebook- LinkedIn- blogs- Flickr
- YouTube- Twitter - and more
Welcome, Doug Miller!http://www.linkedin.com/in/douglasleemiller
June 2009, New Media Coordinator
Why do we use social media and video?
What are we trying to accomplish?
• Build awareness• Demystify our services• Educate students and alumni• Deliver services and create connections
Social Media & Video StrategyEstablish• Social media message flow strategy• Social media message tracking strategies• Best practices for advertising our tools• Twitter• LinkedIn group
Produce• Video material
Grow• Blog presence• Facebook fan page, fan involvement
Establish Produce Grow
Establish Produce Grow
•Publishing platform
•Allows email submissions from our staff and student staff
•PDF, photos, audio, links
•Autopost / monitored posts
•Push to FB, Twitter
Message Flow: Posterous
Tracking mechanisms
Combination of data sources
– Posterous– Post.ly– Google Analytics
Establish Produce Grow
Advertise social media presence
Establish Produce Grow
Establish Produce Grow
Twitter• 840 followers• Promote services
and events• Share useful info
from around the web
• Hashtag campaigns #workwednesday#goodstuffontheweb#depaulask#depaulcoop
Establish Produce Grow
LinkedIn: Virtual Career Networking Lounge
• 554 members• Advise students to
create accounts as part of job search & networking
• Advisors and staff = content contributors
• Workshop• Internal group, too
Establish Produce Grow
:60 Second StepsSignposts on the Career Roadmap
• Support / increase awareness of Career Roadmap
• Drive traffic to YouTube
• Playlists
Establish Produce Grow
:60 Second Stepsyoutube.com/user/DePaulCareerCenter
http://www.youtube.com/watch?v=ns6Lw0UCvN4
My Two Cents DePaul blog
Establish Produce Grow
• Expanded blogger slate
• RSS feed from university blog “DeBlogs”
• Blogging best practices
• Revised blogger schedule
Facebook: facebook.com/DePaulCareerCenter
• 1129 fans (“likes”)• Promote services and
events• Encourage interaction
and questions• Customer service tool
Establish Produce Grow
Impact on website: DRAFT
DRAFT
Amanda Powers [email protected]
http://careercenter.depaul.edu
Follow us: http://twitter.com/DePaulCareerCtr
Connect with us: http://facebook.com/DePaulCareerCenter
Watch us: http://youtube.com/DePaulCareerCenter