embrace the emerging marketing opportunities 2014
TRANSCRIPT
Embrace the Emerging Marketing Opportunities Client Growth Through Social Media
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Agenda
● Repurposing Content● Social Media - The Path to One-to-One Marketing● Facebook● Twitter● LinkedIn
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Jonathan Edward Goodman
● President of Halyard Consulting, an Internet marketing company, located in New Jersey.
● The company was established in 2007 to provide entrepreneurs and small businesses with services allowing them to leverage online tactics often used by Fortune 500 companies.
● The author of the book series and podcast host of The World of Internet Marketing.
● Host of the YouTube Channel All Your Living Needs making predictions on EPL & MLS soccer matches.
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Are You Frustrated?
● Not ranking in Google.● Not getting traffic to my website.● Penalized by Google.● Not getting visitors that convert on website.● Have a limited budget.● Don’t have time to manage Internet brand.
The Answer is Social Media
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Repurposing Content
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From One Comes Many
Starts @ YouTube
AUDIOVIDEO
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Social MediaThe Path to One-to-One Marketing
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Engagement vs Likes
“I would rather have a low number of Likes that always engage than a high number of Likes that never engage.”
- Me
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Beware Fast & Furious
“Buying Likes, Followers, Subscribers, etc. is not only against terms of service for all social media platforms BUT they will not engage with your content.”
-Me
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Facebook1.35 Billion Active Monthly Users
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IF Jon Likes, Comments & Shares Mostly Videos. THEN Jon will See Mostly Videos.
Diversify Your Post Type
IF Dirk Likes, Comments & Shares Mostly Articles. THEN Dirk will See Mostly Articles.
IF Duc Likes, Comments & Shares Mostly Photos. THEN Duc will See Mostly Photos.
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Boost Post vs Promote Page
● Boost Page● Choose audience & budget based on number of people
you want to reach and how long you want to boost.● Boost for as little as $5.● Deep Demographics.● Unique, interesting and engaging content gains an
audience.● Promote Page
● Create ads that show in News Feed and on the right side of Facebook.
● YouTube Channel: Veritasium
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Case Study: Boost Post
Results: ● 8,200 Reach
● 448 Clicks● 3.86% CTR● 53 Likes, Comments & Shares
● Watched Full Video = 97● Current Donations to Campaign = $600
Objective: Increase Awareness of Crowdfunding Campaign
Implementation: Facebook Boost Post● Budget: $100 Average CPC: $0.22● Demographics: 40-65+ Females in
CT, NJ, NY, PA Interested in Cat Rescue, Animal Sanctuary, Cats, International Fund for Animal Welfare or Feral Cats with an Above Average Retail Spend.
● Length: 23 Day Run
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Twitter284 Million Active Monthly Users
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Case Study: Twitter
Results: ● Engagement: Avg. 100 Twitter Users Per Month.● 25% Take Free Week Offer.● 12% Become Members.
Objective: Increase new gym membership by offering a free week trial.
Implementation: Engaged with local area residents talking about fitness on Twitter.
● Listened within 10 mile radius of gym.
● Keywords: fitness, weight loss, gym, tennis, sports, trx, yoga, sports conditioning, etc.
● Watched competitors & engaged their audience.
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LinkedIn187 Million Active Monthly Users
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Case Study: LinkedIn
Results: ● Impressions: 53,957● Clicks: 61● Conversion Rate: 17%● Sales: 10 Tickets @ $300 Each● Revenue Generated: $3,000
Objective: Increase attendees to Seminar.
Implementation: LinkedIn CPC Advertising
● Budget: $200 Average CPC: $3.42● Demographics: Greater NYC
Investment Management or Capital Markets Managers, CXOs, Directors, Partners & Senior VPs; 35 - 55+ years old.
● Length: 10 Day Run
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Thank You!
WORKPhone: 800-641-9157
Email: [email protected]: halyardconsulting.com
Twitter: @HalyardConsultFacebook: HalyardConsulting
YouTube: HalyardConsultSlideShare: HalyardConsulting
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