embrace media kit – messenger post media

SPRING 2011

embraceROCHESTER | FINGER LAKES

the good life!divine spacesdiscover ideas for luscious rooms

nadal glassgallery open house

tour a castletour warner castle home of the rochester civic garden center


the good life!

WINTER 2011


the good life!

AUTUMN 2011

nature’s waythe mushroom house

exploremuseum gift shops

classic eateriesour area offers some of the best eateries in new york


the good life!

SUMMER 2011


the good life!

embr

ace art 3

Walter Colley Images

A native of the East Coast, Walter studied at RIT’s School of Photographics Arts & Sciences. He has been working in the area since 1986 and in his own studio since 2000 located in Rochester’s Neighborhood of the Arts. His award winning images have been featured in Archive, Communication Arts, Graphis, Art Direction Magazine, Print Annual and Sports Illustrated.

Walter’s artistry has been hired by major corporations and ad agencies both local and national. As a commercial photographer his client list is second to none. Personal and portrait photography are also part of his repitoire.

585.461.4090174 Griffith Street

Rochesterwaltercolleyimages.com

Walter Colley.

Walter is the best. A true noun shooter - people, places and things. He’s reliable. He’s talented. And a blast to work with. On top of that, the clients like him. —Mike Telesco, Creative Director, Stand Advertising

stretch the imaginationmushroom house

The Mushroom House or Pod House is a contemporary residence in the town of Perinton, New York which has been featured in television programs (notably HGTV’s Offbeat America series) and books (notably the Weird U.S. series) due to its whimsical appearance. Patterned after umbels of Queen’s Anne’s Lace, its brown color is more suggestive of mushrooms.The house was constructed for attorney-artist couple Robert and Marguerite Antell between 1970 and 1972 and was designated a town landmark in 1989.

The structure is sited in a moderately-wooded ravine adjacent to Powder Mills Park. The house itself comprises four 80 ton pods which rest on reinforced concrete stems of 14 to 20 feet in height. These fan out from three feet in diameter where they connect to the pods to five feet at the base.[6] The sides of each pod’s “cap” are completely windowed. One pod serves as the living and dining area, one as the kitchen, and two as sleeping areas. An additional “half pod” provides an open deck area.

embr

acecool homes 11

Proud MarketAs always, Proud Market, the Garden Center’s annual plant sale, will take place on the Saturday of Memorial Day weekend, in the grassy area out front of Warner Castle. This is at least our 25th annual plant sale; no one remembers exactly when it started, or what the name means. But it is believed that “Proud Market” refers to the pride with which sellers off er their special plants.

Many of you are familiar with this event, and need no further encouragement. In case you haven’t yet made it to Proud Market, it is a great opportunity to buy all manner of plants, many of them unusual or hard to fi nd, at really great prices. We have several regular vendors–garden clubs and small independent plant specialists– and you can count on some real “fi nds”. Lots of perennials, shrubs and trees, as well as annuals and vegetables. Come early because plants sell out fast.

Saturday, May 29 2010Rain or Shine

8:00 am until the plants run out!at the Rochester Civic Garden Center

embr

ace flower power 7

embr

ace life 15

don’t forget the kittiesCats need to be social, too. Trainer Andrea Arden says cat owners often think they can just bring their cats into their homes and be fi ne. But it’s important for cats to learn how to interact with others.

bad dog!no more

WELL-SOCIALIZED PETS ARE HAPPY PETS

expose your pet to all types of people.

Pets need to learn to interact not only with your family members, but also children, the elderly, people in uniform, people who walk slowly, and so on. When your dog is still young, take him to the local park with a bag of treats in tow. Have each person who interacts with your pet give a treat with an open palm. Do this for 3 to 4 weeks; the goal is your dog having positive social experiences with everyone who he comes in contact.

Make sure your pet plays with other pets.

You can enroll your puppy in “puppy kindergarten” or join training classes. The trainer will help him have positive social interactions with other animals. Once your pets are used to other animals, you can set them up on “puppy playdates” where they play with a friend’s dog for 15 to 30 minutes at a time.

don’t fall victim to “small-dog syndrome.”

Owners of smaller dogs often don’t properly socialize their pets because they’re afraid the small animal will get hurt. This leads to dogs that are overly jumpy and therefore more likely to get chased or injured by another animal. When they’re young, animals can’t really hurt one another, so it’s a good time to socialize.

Bring your pet into new environments.

Make sure your pet is comfortable with sounds at home such as the vacuum cleaner or the television. This applies to cats as well as dogs. Also, to ensure positive experiences at the vet’s offi ce or trips in the car, bring your pet’s favorite toys and treats along.

Get your pet used to handling.

Make sure your cat or dog is comfortable with people touching or moving him. At meal time, off er a piece of food for each time your pet lets you examine his ears, pick up his paw and so on.

BY kATHRYn SUCiCH|GATeHOUSe neWS SeRViCe

It seems like all fun and games when you bring a new puppy home, but you have to put a lot of work into making sure your pet behaves well with diff erent people, animals and environments.

Christopher Seaman, conductorEastman-Rochester Chorus, William Weinert, director

Kathryn Lewek, sopranoTyler Duncan, baritone

HANDEL Suite from Water Music BRAHMS A German Requiem

Don’t miss an unforgettable evening with the Eastman-Rochester Chorus and the RPO—led by Christopher Seaman—as they combine forces to deliver a monumen-tal masterpiece, Brahms’ A German Requiem.

Rochester Philharmonic

Orchestra

Thursday, April 7 at 7:30pm and Saturday, April 9 at 8:00pmKodak Hall at Eastman Theatre

Purchase tickets online at www.rpo.org or call us at 585.454.2100

embr

ace culture 5

embr

ace shopping 13

CHECK OuT THE LATEST fINDS fOR WOMEN, MEN AND KIDSforward fashion

Omni-dry silver ridge plaid shirt $39.83, rei.com

The lumberjack look is back, so choose any checkered print and you’ll be fashionable and warm this season.

Onita Suka Tiger Mexico 66 $71.96, zappos.com

The retro sneaker is bigger than ever and comes in a bevy of colors.

Straight fit corduroy pants $49.50, gap.com

Guys, give your denim a break this season and opt for cords in eye-catching colors.

FOR Men FOR WOMen

One-shoulder ruffle dress$79.50, thelimited.com

This find combines two trends of the new fashion season: anything purple and off the shoulder.

Levi’s 501 boyfriend-cut jeans$68, us.levi.com

After Katie was snapped in Tom’s jeans, boyfriend-cut denim began pop-ping up on the run-way and in shopping malls. Luckily, this comfy trend won’t break the bank and goes with just about everything.

Synthetic snakeskin flats$29, ninewest.com

Wild skins are in! Slip on these shimmery ballet flats and you’ll dress up your ensemble without sacrificing cost or comfort.

FOR kidS

Tunic-style hoodie$32, rocawear.com

This trendy top is hip and ador-able at the same time.

Long-sleeve striped dress shirt$49.99, nordstrom.com

The girls will never guess that mom picked out this ubercool fitted button-down.

Crocs Mammoth kids $29.99 sportsauthority.com

Kids will love to slip on these Crocs after playing in the snow.

Short-Sleeve Graphic Tee$3.99, target.com

Purple is the color of the season and is always a nice shift away from pinks.

His and her Chucks$16.50 and $14, oldnavy.com

Old Navy has made funky high-tops cool again for both brother and sister.

POP! to your wardrobe

Add a little

The result is fresh with a contemporary twist!

With Chamilia, design is different.

Jewelry design is in your hands.

Personalize, change and customize it to fit the mood, moment or occasion.

Handcrafted beads of 14k gold, sterling silver, Swarovski® Crystals, Italian Murano glass and colored stones that pair with beautifully designed companion bracelets, bangles and necklaces.

Available at Forsythe Jewelers in Pittsford, West & Co. in Webster and Canalside Jewelers in Fairport.

A necklace for every occasion.

Earrings inspired and classic,with a twist...

Over 600 beads in every style to suit your style!

beautiful.classic.chic.a chamilia bracelet creates the right foundation for your unique designs

captivating. versatile.

unique.

embr

ace bling 9

embr

ace fine dining 17

Whether you enjoy drinking wine in your living room or in a posh New York City lounge, Flight is Rochester’s exclusive establishment that brings the wine experience from Paris, Napa Valley, DC and beyond into one hot spot.

flight wine bar

If the owners, a married team of Tasia and David Verno, and his father, also named David, of a new wine bar in Corn Hill Landing have anything to say about it, consumers will take flight. flight Wine Bar, that is, a new bar that opened last year, specializing in a variety of thematic wine flights.

The marriage of food, wine and knowledge is the cornerstone of flight. The ambiance is warm with chocolate hues, organic textured woods and low lighting.

Hand-selected and creatively grouped, flights, or a trio of pours, are the main course of the night. Customers can select three wines with similar themes—pinots, cabs, sparklers, etc.—but made in different styles. The possibilities include New York State wines as well as other domestic and foreign styles.

Beer and non-alcoholic beverages also are available as well as light snacks served in threes—chocolate flight, cheese flight, etc.

flight is located at Corn Hill Landing, 262 Exchange Boulevard in Rochester and is open from 4:00pm Tuesday through Saturday. 585.360.4180.

Embrace—a premier lifestyle magazine—will capture the attention of our a!uent readers, especially those who enjoy living a life that suits their style.

Embrace will reach 10,000 of the most discerning residents in Monroe County and Canandaigua, who are always searching for what’s beyond compare. Whether indulging in a day of shopping, following fashion trends, enjoying a gourmet dining experience, looking for extraordinary travel ideas, attending the best entertainment and night-

life venues or interesting cultural events, learning about the newest electronics or inspired home renovations—let Embrace, be your ultimate guide.

This must-have full color, glossy, quarterly magazine will provide a high-quality advertising medium to target the consumer you want to reach now.

See for yourself why Embrace will consistently engage the upscale reader. Advertise your "nest products and services to those who embrace the good life!

Premium Positions: 1 x 4 x Back 7.75” (4 column) x 8” $1599 $1199 Pages 2-5 7.75” (4 column) x 10.25” $1599 $1199

Full Page 7.75” (4 column) x 10.25” $1399 $9991/2 Page 7.75” (4 column) x 5” $999 $5991/3 Page 7.75” (4 column) x 3.25” $699 $449 2.5” (1 column) x 10.25” $699 $4491/4 Page 3.75” (2 column) x 5” $499 $3491/6 .5” (1 column) x 5” $299 $199

rates

digital specsMacintosh format is preferred. For faster file transfer, PDF format is encouraged. PDF FILES must have the fonts embedded, use 300-400 dpi at 100% scale for color and grayscale images, and 1000 dpi at 100% scale for bitmap|line art.Photoshop files must have their layers flattened and saved as a TIFF file. Size and crop images at 100% scale according to their use in the document. Do not send RGB images. Do not use Pantone colors. CONVERT ALL COLOR IMAGES TO CMYK. Black and white images should be grayscale or bitmap.In addition to the above requirements, designers are cautioned that the use of fine lines and small text in reversed areas, large solids, tight trapping and registrations in documents are not recommended for quality reproduction. We take care to ensure your file runs properly, but cannot accept responsibility from problems caused by the design. Please contact us at 585.394.0770 x361 for more information.Please put your account name in the subject field and EMAIL your files to [email protected] or [email protected]


!he "#$ %ife!

CALL YOUR SALES REPRESENTATIVE TODAY!

585.381.3300 | 585.394.0770 1.800.724.2099

Premier Issue In Homes by March 25th

PROOF DEADLINE: March 1 DEADLINE: March 2

Upcoming Issues:Summer Issue In Homes

by June 24thPROOF DEADLINE: May 31

DEADLINE: June 1Autumn Issue In Homes

by September 16thPROOF DEADLINE: August 16

DEADLINE: August 17Winter Edition In Homes

by November 23rdPROOF DEADLINE: November 1

DEADLINE: November 2

deadlines

Superior Reach | Targeted DeliveryNow more than ever.

Embrace—a premier lifestyle magazine—will capture the attention of our a!uent readers, especially those who enjoy living a life that suits their style.

Embrace will reach 10,000 of the most discerning residents in Monroe County and Canandaigua, who are always searching for what’s beyond compare. Whether indulging in a day of shopping, following fashion trends, enjoying a gourmet dining experience, looking for extraordinary travel ideas, attending the best entertainment and night-

life venues or interesting cultural events, learning about the newest electronics or inspired home renovations—let Embrace, be your ultimate guide.

This must-have full color, glossy, quarterly magazine will provide a high-quality advertising medium to target the consumer you want to reach now.

See for yourself why Embrace will consistently engage the upscale reader. Advertise your "nest products and services to those who embrace the good life!

Premium Positions: 1 x 4 x Back 7.75” (4 column) x 8” $1599 $1199 Pages 2-5 7.75” (4 column) x 10.25” $1599 $1199

Full Page 7.75” (4 column) x 10.25” $1399 $9991/2 Page 7.75” (4 column) x 5” $999 $5991/3 Page 7.75” (4 column) x 3.25” $699 $449 2.5” (1 column) x 10.25” $699 $4491/4 .75” (2 column) x 5” $499 $3491/6 Page 2.5” (1 column) x 5” $299 $199

rates

digital specsMacintosh format is preferred. For faster file transfer, PDF format is encouraged. PDF FILES must have the fonts embedded, use 300-400 dpi at 100% scale for color and grayscale images, and 1000 dpi at 100% scale for bitmap|line art.Photoshop files must have their layers flattened and saved as a TIFF file. Size and crop images at 100% scale according to their use in the document. Do not send RGB images. Do not use Pantone colors. CONVERT ALL COLOR IMAGES TO CMYK. Black and white images should be grayscale or bitmap.In addition to the above requirements, designers are cautioned that the use of fine lines and small text in reversed areas, large solids, tight trapping and registrations in documents are not recommended for quality reproduction. We take care to ensure your file runs properly, but cannot accept responsibility from problems caused by the design. Please contact us at 585.394.0770 x361 for more information.Please put your account name in the subject field and EMAIL your files to [email protected] or [email protected]


!he "#$ %ife!

CALL YOUR SALES REPRESENTATIVE TODAY!

585.381.3300 | 585.394.0770 1.800.724.2099

Premier Issue In Homes by March 25th

PROOF DEADLINE: March 1 DEADLINE: March 2

Upcoming Issues:Summer Issue In Homes

by June 24thPROOF DEADLINE: May 31

DEADLINE: June 1Autumn Issue In Homes

by September 16thPROOF DEADLINE: August 16

DEADLINE: August 17Winter Edition In Homes

by November 23rdPROOF DEADLINE: November 1

DEADLINE: November 2

deadlines

Superior Reach | Targeted DeliveryNow more than ever.

SPRING 2011


the good life!divine spacesdiscover ideas for luscious rooms

nadal glassgallery open house

tour a castletour warner castle home of the rochester civic garden center


the good life!

WINTER 2011


the good life!

AUTUMN 2011

nature’s waythe mushroom house

exploremuseum gift shops

classic eateriesour area offers some of the best eateries in new york


the good life!

SUMMER 2011


the good life!

embr

ace art 3

Walter Colley Images

A native of the East Coast, Walter studied at RIT’s School of Photographics Arts & Sciences. He has been working in the area since 1986 and in his own studio since 2000 located in Rochester’s Neighborhood of the Arts. His award winning images have been featured in Archive, Communication Arts, Graphis, Art Direction Magazine, Print Annual and Sports Illustrated.

Walter’s artistry has been hired by major corporations and ad agencies both local and national. As a commercial photographer his client list is second to none. Personal and portrait photography are also part of his repitoire.

585.461.4090174 Griffith Street

Rochesterwaltercolleyimages.com

Walter Colley.

Walter is the best. A true noun shooter - people, places and things. He’s reliable. He’s talented. And a blast to work with. On top of that, the clients like him. —Mike Telesco, Creative Director, Stand Advertising

stretch the imaginationmushroom house

The Mushroom House or Pod House is a contemporary residence in the town of Perinton, New York which has been featured in television programs (notably HGTV’s Offbeat America series) and books (notably the Weird U.S. series) due to its whimsical appearance. Patterned after umbels of Queen’s Anne’s Lace, its brown color is more suggestive of mushrooms.The house was constructed for attorney-artist couple Robert and Marguerite Antell between 1970 and 1972 and was designated a town landmark in 1989.

The structure is sited in a moderately-wooded ravine adjacent to Powder Mills Park. The house itself comprises four 80 ton pods which rest on reinforced concrete stems of 14 to 20 feet in height. These fan out from three feet in diameter where they connect to the pods to five feet at the base.[6] The sides of each pod’s “cap” are completely windowed. One pod serves as the living and dining area, one as the kitchen, and two as sleeping areas. An additional “half pod” provides an open deck area.

embr

acecool homes 11

Proud MarketAs always, Proud Market, the Garden Center’s annual plant sale, will take place on the Saturday of Memorial Day weekend, in the grassy area out front of Warner Castle. This is at least our 25th annual plant sale; no one remembers exactly when it started, or what the name means. But it is believed that “Proud Market” refers to the pride with which sellers off er their special plants.

Many of you are familiar with this event, and need no further encouragement. In case you haven’t yet made it to Proud Market, it is a great opportunity to buy all manner of plants, many of them unusual or hard to fi nd, at really great prices. We have several regular vendors–garden clubs and small independent plant specialists– and you can count on some real “fi nds”. Lots of perennials, shrubs and trees, as well as annuals and vegetables. Come early because plants sell out fast.

Saturday, May 29 2010Rain or Shine

8:00 am until the plants run out!at the Rochester Civic Garden Center

embr

ace flower power 7

embr

ace life 15

don’t forget the kittiesCats need to be social, too. Trainer Andrea Arden says cat owners often think they can just bring their cats into their homes and be fi ne. But it’s important for cats to learn how to interact with others.

bad dog!no more

WELL-SOCIALIZED PETS ARE HAPPY PETS

expose your pet to all types of people.

Pets need to learn to interact not only with your family members, but also children, the elderly, people in uniform, people who walk slowly, and so on. When your dog is still young, take him to the local park with a bag of treats in tow. Have each person who interacts with your pet give a treat with an open palm. Do this for 3 to 4 weeks; the goal is your dog having positive social experiences with everyone who he comes in contact.

Make sure your pet plays with other pets.

You can enroll your puppy in “puppy kindergarten” or join training classes. The trainer will help him have positive social interactions with other animals. Once your pets are used to other animals, you can set them up on “puppy playdates” where they play with a friend’s dog for 15 to 30 minutes at a time.

don’t fall victim to “small-dog syndrome.”

Owners of smaller dogs often don’t properly socialize their pets because they’re afraid the small animal will get hurt. This leads to dogs that are overly jumpy and therefore more likely to get chased or injured by another animal. When they’re young, animals can’t really hurt one another, so it’s a good time to socialize.

Bring your pet into new environments.

Make sure your pet is comfortable with sounds at home such as the vacuum cleaner or the television. This applies to cats as well as dogs. Also, to ensure positive experiences at the vet’s offi ce or trips in the car, bring your pet’s favorite toys and treats along.

Get your pet used to handling.

Make sure your cat or dog is comfortable with people touching or moving him. At meal time, off er a piece of food for each time your pet lets you examine his ears, pick up his paw and so on.

BY kATHRYn SUCiCH|GATeHOUSe neWS SeRViCe

It seems like all fun and games when you bring a new puppy home, but you have to put a lot of work into making sure your pet behaves well with diff erent people, animals and environments.

Christopher Seaman, conductorEastman-Rochester Chorus, William Weinert, director

Kathryn Lewek, sopranoTyler Duncan, baritone

HANDEL Suite from Water Music BRAHMS A German Requiem

Don’t miss an unforgettable evening with the Eastman-Rochester Chorus and the RPO—led by Christopher Seaman—as they combine forces to deliver a monumen-tal masterpiece, Brahms’ A German Requiem.

Rochester Philharmonic

Orchestra

Thursday, April 7 at 7:30pm and Saturday, April 9 at 8:00pmKodak Hall at Eastman Theatre

Purchase tickets online at www.rpo.org or call us at 585.454.2100

embr

ace culture 5

embr

ace shopping 13

CHECK OuT THE LATEST fINDS fOR WOMEN, MEN AND KIDSforward fashion

Omni-dry silver ridge plaid shirt $39.83, rei.com

The lumberjack look is back, so choose any checkered print and you’ll be fashionable and warm this season.

Onita Suka Tiger Mexico 66 $71.96, zappos.com

The retro sneaker is bigger than ever and comes in a bevy of colors.

Straight fit corduroy pants $49.50, gap.com

Guys, give your denim a break this season and opt for cords in eye-catching colors.

FOR Men FOR WOMen

One-shoulder ruffle dress$79.50, thelimited.com

This find combines two trends of the new fashion season: anything purple and off the shoulder.

Levi’s 501 boyfriend-cut jeans$68, us.levi.com

After Katie was snapped in Tom’s jeans, boyfriend-cut denim began pop-ping up on the run-way and in shopping malls. Luckily, this comfy trend won’t break the bank and goes with just about everything.

Synthetic snakeskin flats$29, ninewest.com

Wild skins are in! Slip on these shimmery ballet flats and you’ll dress up your ensemble without sacrificing cost or comfort.

FOR kidS

Tunic-style hoodie$32, rocawear.com

This trendy top is hip and ador-able at the same time.

Long-sleeve striped dress shirt$49.99, nordstrom.com

The girls will never guess that mom picked out this ubercool fitted button-down.

Crocs Mammoth kids $29.99 sportsauthority.com

Kids will love to slip on these Crocs after playing in the snow.

Short-Sleeve Graphic Tee$3.99, target.com

Purple is the color of the season and is always a nice shift away from pinks.

His and her Chucks$16.50 and $14, oldnavy.com

Old Navy has made funky high-tops cool again for both brother and sister.

POP! to your wardrobe

Add a little

The result is fresh with a contemporary twist!

With Chamilia, design is different.

Jewelry design is in your hands.

Personalize, change and customize it to fit the mood, moment or occasion.

Handcrafted beads of 14k gold, sterling silver, Swarovski® Crystals, Italian Murano glass and colored stones that pair with beautifully designed companion bracelets, bangles and necklaces.

Available at Forsythe Jewelers in Pittsford, West & Co. in Webster and Canalside Jewelers in Fairport.

A necklace for every occasion.

Earrings inspired and classic,with a twist...

Over 600 beads in every style to suit your style!

beautiful.classic.chic.a chamilia bracelet creates the right foundation for your unique designs

captivating. versatile.

unique.

embr

ace bling 9

embr

ace fine dining 17

Whether you enjoy drinking wine in your living room or in a posh New York City lounge, Flight is Rochester’s exclusive establishment that brings the wine experience from Paris, Napa Valley, DC and beyond into one hot spot.

flight wine bar

If the owners, a married team of Tasia and David Verno, and his father, also named David, of a new wine bar in Corn Hill Landing have anything to say about it, consumers will take flight. flight Wine Bar, that is, a new bar that opened last year, specializing in a variety of thematic wine flights.

The marriage of food, wine and knowledge is the cornerstone of flight. The ambiance is warm with chocolate hues, organic textured woods and low lighting.

Hand-selected and creatively grouped, flights, or a trio of pours, are the main course of the night. Customers can select three wines with similar themes—pinots, cabs, sparklers, etc.—but made in different styles. The possibilities include New York State wines as well as other domestic and foreign styles.

Beer and non-alcoholic beverages also are available as well as light snacks served in threes—chocolate flight, cheese flight, etc.

flight is located at Corn Hill Landing, 262 Exchange Boulevard in Rochester and is open from 4:00pm Tuesday through Saturday. 585.360.4180.

embrace media kit – messenger post media

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