embedded media design

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Kurzweil’s Blog Post Smart glasses from Evena Medical detect patient veins for precise IV placement Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Advanced Technology Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

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Page 1: Embedded Media Design

Kurzweil’s Blog Post

Smart glasses from Evena Medical detect patient veins for precise IV placement

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinAdvanced Technology

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 2: Embedded Media Design

Speculative Concept

Healthcare and Artificial Agents

Advanced Technology Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 3: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Customers carefully read labels before purchasing items

Page 4: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Relaxed customer, not in a hurry

Page 5: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Employees assist customers in finding specific products

Page 6: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Customers shopping with someone are less aware of environment

Page 7: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Customers waiting for pharmacy seemed impatient and disconnected

Page 8: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Most shoppers were alone

Page 9: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Shoppers at counter interacted minimally with the cashier

Page 10: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Page 11: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Unmet Requirement 1

• Provide pharmacy check in system which allows customers to shop while waiting to be helped at the counter

Page 12: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Unmet Requirement 2

• A system which allows customers to call for an employee to assist them in answering questions while in the aisles

Page 13: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Interim Proposal

Use phone technology to create an app that syncs to smart prescription bottles

Page 14: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Interim Proposal

Smart bottles are programmed with information about the pill, dosage, side effects and a finger print safety lock. Information is registered and synced with mobile app.

Page 15: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Interim Proposal

App and smart bottle promotes prescription safety and provides important usage information.

Page 16: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinBrand Name Development

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Brand Name DevelopmentKurzweil’s Blog & Ethnographic Research

Further Development

Combination Brand Name

PatientPreciseHealthVeinsTechnologyImageryDiagnostic

PrescriptionEducationAssistancePharmacyInteractionSmartDosage

PrescriptappAssistappHealth AssistInterappPatient Assist

Pharmassist

Page 17: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinCharacter

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Brand Character

Pharmassist

PersonaDependable

CommunicativeHospitable

PurposeEducateSafety

Accessible

LanguageSimplePrecise

Professional

ToneHelpfulSincere

Scientific

Page 18: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinSoundscape

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Soundscape

Soundscape

Page 19: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMotion Identity

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Motion Storyboard

Page 20: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMotion Identity

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Motion Identity

Vimeo

Page 21: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Purpose of App

The app will connect to the smart prescriptionbottle and contain medical information.

Page 22: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Contents of First Screen

Home screen will contain list of prescriptionsthat are clickable for more information. It willalso have the users picture next to a tab for account settings.

Page 23: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Two Features

App will allow user to quickly access informationabout medications including dosage and sideeffects. The app will also allow users to send refil requests by contacting doctors and pharmacies.

Page 24: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Persona

-Paticipates in a book club

-Has husband, children, and dog

-Started her own business

-Household income: $170,000

Page 25: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Research

Page 26: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Prototype

Page 27: Embedded Media Design

Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Prototype

Flinto.com