Lisa ScottProduct ManagerGovernment Digital Service @lisa_e_scott

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• 9 million visitors every week

• home to ~350 departments and agencies

• saving over £62 million a year

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“Fix publishing”

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• start with user needs"• build a multidisciplinary team"• do the most important things first"

• publish early and respond quickly

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• page metrics"• site-search data"• external search referrers"• customer feedback"• user research

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https://www.gov.uk/government/publications/govuk-proposition

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• evidence of demand?"• does government need to do it (is

someone already doing it better?)"• position in the hierarchy of need?

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• identify need"• build a solution "• test with users "• measure performance"• improve the solution

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https://github.com/alphagov/maslow""

https://github.com/alphagov/govuk_need_api"

"

https://github.com/alphagov/info-frontend"

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• record a need"• add evidence for demand"• notes on how need will be met"• URL of content that meets

need"• performance statistics

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co-located, multidisciplinary team, not a linear process

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• “the 15th week before the week in which the baby is due”

• “an amount which at least equals the lower earnings limit which applies on the Saturday at the end of your qualifying week”

• “you've been employed and/or self-employed for at least 26 weeks in your 'test period' (66 weeks up to and including the week before the week your baby is due) - part weeks count as full weeks”

• “you earned £30 a week averaged over any 13 weeks in your test period”

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meeting user needs ≠ publishing

information

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• publish early…how early?"

• when is it good enough?

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“I’ll know it when I see it”

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done ≠ finished

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done = publish when the need is met

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•find the answer "•understand the answer"•know what to do next

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Focus on user needs

• start with the needs, not with the information"• unite as a team (not as a discipline)"• research continuously and make decisions with

data "• put the most effort into meeting the most

important needs first"• publish early, not perfectly"• respond quickly to trends in feedback

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GDS blog – http://gds.blog.gov.uk Design principles – www.gov.uk/design-principles Digital strategy – www.gov.uk/digitalstrategy Service manual – www.gov.uk/service-manual Performance – www.gov.uk/performance Assisted digital – http://assisteddigital.blog.gov.uk Digital inclusion – http://digitalinclusion.blog.gov.uk Our code – www.github.com/alphagov

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Thanks! "

Lisa Scott@lisa_e_scott

GDS