Embarcadero All-Access OverviewApril 2009

Who Is Embarcadero?

Embarcadero Technologies provides

database professionals and application developers

with award-winning, multi-platform tools

to design, build, and run their

software applications and database systems

Delphi

C++Builder

Delphi Prism

RAD Studio

JBuilder

J Optimizer

3rdRail

Delphi for PHP Schema Examiner

Blackfish SQL

Change Manager

DBArtisan

DB Optimizer

Delphi for AS/400

EA/Studio

ER/Studio

ER EnterprisePortal

PerformanceCenter

Rapid SQL

InterBase SMP

Turbo Ruby

Our Customers

• Embarcadero products serve: • IT development, independent software vendors

(ISVs), VARs, database professionals, and large

enterprise teams

• Most demanding vertical industries including

Financial Services and Banking, Manufacturing, Life

Sciences, and Telecommunications across 29

countries

• 3.2 million customers worldwide

• 90 of the Fortune 100

• 97% of the Global 2000

Embarcadero’s Complete Tooling Portfolio

Embarcadero Technologies

Industry Challenges

• Economy is putting IT & R&D budgets under intense scrutiny• Organizations must get more value for every IT dollar spent and reduce costs where feasible

• Consolidation, mergers, layoffs• Technical staff must now deal with more systems, platforms

• Team members taking on additional tasks and roles, more blended and multi-roles

• Teams must be able to understand and ramp up on others’ work – reverse engineering, visualization

• Managing multiple tool licenses per user is time-consuming and complex

• Managing numerous vendor relationships is time-consuming and complex

• Individual tool purchases are not cost effective for “as needed” usage• Changes to role, project, and project phase often result in a need to re-tool

• One can almost never afford the tools needed to assure the desired productivity, quality, traceability &

compliance

Embarcadero Technologies

• All of Embarcadero’s tools in a cost-effective and powerful tool chest. The tools you need to quickly &

effectively design, build, and run your software and database applications.

• InstantOn deployment reduces costs by eliminating the install step!

• All-Access greatly simplifies purchasing and license administration, eliminating the need to procure &

budget for standalone products.

The Industry’s First On-Demand, Multi-Platform Software Development and Data Tool Chest

From the best tools the most cost-effective tool chest.…to…

Embarcadero® All-Access™

The deepest, richest, most powerful, and most cost-effective software development and database tools suite in the industry!

Embarcadero Technologies

Embarcadero® All-Access™ Pass

All Languages

One Pass UnlocksAll Products

All Roles

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Embarcadero® All-Access™ Pass

• All-Access™ Pass is a license key that unlocks all tools in

the respective Embarcadero All-Access tier• Four levels: Bronze, Silver, Gold, Platinum

• Unlocked products are licensed perpetually – do not expire even if pass is not renewed

• All-Access Client and All-Access Server (available with network licensing) provide a single point for

accessing & managing your tools

• Annually renewable All-Access membership benefits include• Support, maintenance including all product updates and upgrades to any unlocked product

• Access to any new products that may be released and added to All-Access tiers

• Replay Versioning – Rewind and Fast Forward to any unlocked version

• InstantOn™ deployment option: click and run products instantly, on-demand (without install)

• Ultra-flexible licensing options• Workstation, Network Named (New!), Network Concurrent

• Provides easy-to-manage and administer licensing scenarios

Embarcadero® All-Access™ Levels

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Choosing the Right Level

Role Coverage Bronze Silver Gold Platinum

App + Database Development **** ***** ***** *****

System Analysis & Design ** **** ***** *****

Data & Application Modeling * **** ***** *****

Database Administration * *** **** *****

Architecture * ** **** *****

• The levels are designed to be flexible and cover multiple roles

• Silver and Bronze are oriented at the average developer/designer/tester

• Data, database, security, and system architects would need Gold or higher

• Most DBA’s will gravitate towards Gold or Platinum

“*” denotes suitability and feature completeness for the corresponding role

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Ultra-Flexible Licensing Options

• Workstation• Enables one user on one machine (e.g. node-locked named user)

• Product is registered via EDN when first launched, no license server involved

• Network Named User• Dedicated, floating license only usable by the specified user

• Insures user will always have a license when needed, wherever they need it

• Leverages ELS to provide centralized, on-site license management

• Extended check-out enables licenses can be borrowed from the license server for up to 30 days

• FLEXnet Publisher can optionally be used as a license server instead of ELS

• Network Concurrent• Shared, floating license usable by any authorized user

• Allows for companies to maximize usage of their licenses

• Leverages ELS to provide centralized, on-site license management

• Allows license to be checked out and checked back in when no longer in use

• FLEXnet Publisher can optionally be used as a license server instead of ELS

Embarcadero Technologies

Tooling On-Demand with InstantOn™

• Embarcadero ® InstantOn™ allows click-n-run access to Embarcadero® All-

Access™ products• Launch and run instantly with zero install

• Choice to run locally or from an All-Access™ Server

• InstantOn available for some products today*. Other products now in beta.

*Includes DBArtisan, Rapid SQL, ER/Studio, Change Manager, DB Optimizer, and more…

On-Demand tooling smashes many productivity barriers:

• Awareness - Find the right tool quickly and easily, it’s “in the toolbox!”

• Acquisition - Avoid tool research and acquisition hassles every time another

tool is needed

• Installation - No lengthy installs & upgrades required

• Locked-Down-Desktop. Zero impact to registry, system files, etc.

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Embarcadero® All-Access™ Pricing

• Includes premium support for one DBMS. Up to 4 additional DBMS platforms can be added, for a total of

5: Oracle, Microsoft SQL, Sybase, DB2 for LUW, and MySQL

License Type Bronze Silver Gold Platinum

Workstation $2,250 $4,250 $6,250 $8,250

Network Named User $2,813 $5,313 $7,813 $10,313

Network Concurrent $4,500 $8,500 $12,500 $16,500

Annual Renewal $1,125 $1,700 $2,065 $2,475

Each Add’l DBMS Plat $750 $1,500 $2,500 $3,000

Upgrade Pricing(First year) $1,650 $2,950 $4,150 $5,250

Other Items (Workstation Pricing)

• Upgrade pricing is available for users of qualifying Embarcadero products.

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Embarcadero All-Access:Customer Benefits

• Reduce overall tooling cost, lower TCO• Reduces license costs for both must-have and nice-to-have tools

• Reduces the time and cost associated with evaluating and buying tools

• Can reduce the number of vendors required to meet tooling needs

• Minimizes “surprise” tool purchase requests

• Enhanced productivity• Users gain access to a complete set of application and database tools

• Streamlines (or bypasses) tool discovery, evaluation, acquisition, and license administration

• Ease of license management• One license from one vendor for the tool box, allows unlocking of multiple tools as needed

• Several licensing options to suit various needs: workstation, network named user, and concurrent

• Ease of Deployment• With InstantOn™, rolling out new versions becomes as easy as copying a file

• The All-Access server helps users self-provision, provisioning software downloads and license files

License & Version Management “Deep Dive”

ELC Reporting – License Types

License Administration~ Compliance Verification

All-Access Server:Single Point of Management for License & Product

Server-Based Version Management

All-Access Client:Product Dashboard for the End User

All-Access Client:Control over Product Versioning

Any Questions?