ema's mega #mena social media trends 2014
Post on 21-Oct-2014
3.558 views
DESCRIPTION
An overview of key trends in social media taking place in the Middle East.TRANSCRIPT
Ema’s Mega Trends For Social Media in Middle East2014
@emalinakerhttp://emalinakeruae.tumblr.com/
343 Million Users Makes Google + the second largest platform in terms of monthly users
It ties your activities to search
It will start to become the ‘one size fits all’ platform as it ties video, with search, local content and demographics
Google Plus Comes Of Age
MOBILE IS KING
Mobile in the middle
Mobile technology and behavior is at the center of our current digital ecosystem, including web, social and search activities
4
Social Networks
Websites
Paid Media
SO
CIA
L SH
AR
ING
SEA
RC
H E
NG
INES
The millenials that live and work in the Middle East region maybe tech savvy and carry smart phones but they have limited data or no data at all especially in Egypt, Levant and North Africa
Free Wifi and internet services will reap dividends to those venues and retailers that provide it
Big Data Dilemmas
App-based Marketing/Gaming is Booming
We are seeing a big increase in application usage and development especially in Saudi, Qatar and the UAE. Telling stories through apps that embody a brand’s character will be increasingly popular
Community gaming on tablets in particular is growing at a vast pace with over 11.8 million daily active users in MENA*
*Source: AlistDaily October 2013
6
Social Driving Commerce
7
Understanding the Social Shopper Will Be Paramount for Retailers in The Region
The biggest spenders in the Middle East hail from Egypt, Saudi Arabia and the UAE - which is also where social is most actively used.
Qatar, Oman, Bahrain and Kuwait also have deep pockets with 90 million Internet users who spent a collective $9 billion online in 2012. By 2015, that region is expected to spend $15 billion. *Source: The Future of Commerce 2012
Increased Trust in Ecommerce Will Lead To Boom
Rise of the hyper connected, mobile, digital buyer means companies need to think mobile first moving into 2014
The research shows that purchase levels held steady at 68% across the study regions of Saudi Arabia, Qatar and UAE. M-commerce is becoming more established, which means that users are now migrating their spending on big-ticket physical items from the PC to mobile*
*Source: MEF Third Global Consumer Survey for 2013
M-commerce Driving High Ticket Purchasing
• Already a HUGE trend in Kuwait I predict I-Commerce or Instagram commerce will become bigger in other countries across the Middle East – Egypt, Jordan and Lebanon are all ripe for this to take off in a big way in 2014
The Dawn Of I-Commerce or Instagram Commerce
VISUAL & INTEGRATED CONTENT EVOLUTION
13
50 years ago, David Ogilvy asked:
“Are your ads looking more like magazine spreads yet?”
13
OWNED
EARNED
PAID
We’re Seeing Deeper Integration of Media
Engagingthe rightinfluencers
Driving communitiesto advocate &take action
Creatingremarkable
content
Visual Storytelling Becomes More Prevalent
Micro & disposable content important for capturing the youth markets
Hyper Targeted Communications To Those That REALLY Matter
SOCIAL EVENTS
LIVE TV Will Become More Social
20
• With Expo 2020 being announced late November we saw the power of social media to drive engagement, reach and impact of the live celebrations taking place in Dubai that evening. The Twittersphere was awash with congratulatory tweets & Vines/Instavideos of the fireworks
SOCIAL & REAL LIFE EVENTS BECOME MORE INTEGRATED
SOCIAL BECOMES STRATEGIC BUSINESS IMPERATIVE
Social Will Start To Help Businesses in MENA Become Smarter
Write like a journalist, think like an editor.
Be self-reflective. It’s a two-fold process.Be an expert at understanding social dynamics, sociology, and behavioral psychology a top priority.Utilize gamification and storytelling techniques. Be objective in a subjective way.
70/30 Rule.
Elevation of Social Media Managers To Social Strategists/Directors