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Emailbidding

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EMAIL MARKETING IS STILL IN ITS EARLY STAGE

An internet user receives an average

Of 416 emails / months

Only 15% of commercial emails

are read

77% of internet users prefer to receive ads by

email to be able to compare with other channels

An intensive use but still not sufficiently targeted

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EMAILING IS ONE OF THE MOST POWERFUL LEVER!

79% of consumers subscribes to more

campaigns to receive targeted

promotions

66% of consumers had made an online purchase following

an email marketing

Online purchase increases by 83%

when users are contacted via email

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HOWEVER, EMAILING HAS TODAY VERY LOW BUDGETS…

=> The emailing is a powerful leverage but its potential is far from being exploited

Budget : share of online ad spending ROI : Revenue generated by 1$ spending

….COMPARED WITH ITS PERFORMANCE

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OPERATIONNAL CONSTRAINS ACT AS A BRAKE ON ITS GROWTH

Many actors in the marketplace

Long and tedious process

Lack of clear reports and statistics

Creations and messages poorly adapted to the target

Lack of control over spending

Approximate targeting

The Emailbidding platform replies to all these constrains point by point

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EMAILBIDDING, HOW DOES IT WORKS ?

Criteria + CPC bid

Number of @ available :Target + minimum price

Advisers

Publishers :High quality and segmented

database

Visibility Profitability

Criteria + CPC bid

Algorithm

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HOW DOES THE ALGORITHM WORK ?

Gender

Age

Interests

Behavior

Origin

Geo

A/B Testing

Publisher DB’s

Our smart matching algorithm fine-tunes targeting decisions by analysing several criteria (gender, age, interest centres, localisation, A/B Testing…) and send campaigns to more responsive addresses.

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CREATE YOUR CAMPAIGN IN 4 QUICK STEPS 1. Define your budget and your geographic zone 2. Define your target and your bid

3. Create your email and submit it 4. Track your performances4

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EMAILBIDDING, THE MARKETPLACE-TO-BE FOR YOUR EMAILING CAMPAIGNS

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A SIMPLE AND EFFICIENT TOOL

Self-service and intuitive platform : your campaign in 10mn Database management without commitment

Keep your email toolkit and get the possibility to track your campaigns and follow conversion rates

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Timely detailed statistics : follow-up of the amount of sending, of generated clicks, of email opening by campaign

Track of the number of un-subscription, of hard bounces, complains of spam…

Efficient comparison of all your campaigns

A PERFORMANT AND DETAILED TOOL

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A LARGE AND QUALIFIED AUDIENCE

Opt-in deduplicated adresses

Outlook in real time of available audience according to your targettings (CPC + filters)

Capacity to reach all opt-in addresses through only one click

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SEGMENTATION AND TARGETING ALGORITHM

Choice in targeting criteria (age, gender, region, interest centres…)

Behaviour targeting algorithm

Opening email rate rise of 208% when the sending is targeted

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CPC model through auction mode

Definition of the daily or overall budget

BUDGET CONTROL

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TO SUM UP, EMAILBIDDING PROVIDES YOU :

Easeof use

Segmentationand targeting

algorithm

Maximal and high quality

audience

Budgets control

TRY THE EMAILBIDDING REVOLUTION !

Find us on www.emailbidding.com