emailbidding_advertiser
TRANSCRIPT
by
EMAIL MARKETING IS STILL IN ITS EARLY STAGE
An internet user receives an average
Of 416 emails / months
Only 15% of commercial emails
are read
77% of internet users prefer to receive ads by
email to be able to compare with other channels
An intensive use but still not sufficiently targeted
by
EMAILING IS ONE OF THE MOST POWERFUL LEVER!
79% of consumers subscribes to more
campaigns to receive targeted
promotions
66% of consumers had made an online purchase following
an email marketing
Online purchase increases by 83%
when users are contacted via email
by
HOWEVER, EMAILING HAS TODAY VERY LOW BUDGETS…
=> The emailing is a powerful leverage but its potential is far from being exploited
Budget : share of online ad spending ROI : Revenue generated by 1$ spending
….COMPARED WITH ITS PERFORMANCE
by
OPERATIONNAL CONSTRAINS ACT AS A BRAKE ON ITS GROWTH
Many actors in the marketplace
Long and tedious process
Lack of clear reports and statistics
Creations and messages poorly adapted to the target
Lack of control over spending
Approximate targeting
The Emailbidding platform replies to all these constrains point by point
by
EMAILBIDDING, HOW DOES IT WORKS ?
Criteria + CPC bid
Number of @ available :Target + minimum price
Advisers
Publishers :High quality and segmented
database
Visibility Profitability
Criteria + CPC bid
Algorithm
by
HOW DOES THE ALGORITHM WORK ?
Gender
Age
Interests
Behavior
Origin
Geo
A/B Testing
Publisher DB’s
Our smart matching algorithm fine-tunes targeting decisions by analysing several criteria (gender, age, interest centres, localisation, A/B Testing…) and send campaigns to more responsive addresses.
by
CREATE YOUR CAMPAIGN IN 4 QUICK STEPS 1. Define your budget and your geographic zone 2. Define your target and your bid
3. Create your email and submit it 4. Track your performances4
by
A SIMPLE AND EFFICIENT TOOL
Self-service and intuitive platform : your campaign in 10mn Database management without commitment
Keep your email toolkit and get the possibility to track your campaigns and follow conversion rates
by
Timely detailed statistics : follow-up of the amount of sending, of generated clicks, of email opening by campaign
Track of the number of un-subscription, of hard bounces, complains of spam…
Efficient comparison of all your campaigns
A PERFORMANT AND DETAILED TOOL
by
A LARGE AND QUALIFIED AUDIENCE
Opt-in deduplicated adresses
Outlook in real time of available audience according to your targettings (CPC + filters)
Capacity to reach all opt-in addresses through only one click
by
SEGMENTATION AND TARGETING ALGORITHM
Choice in targeting criteria (age, gender, region, interest centres…)
Behaviour targeting algorithm
Opening email rate rise of 208% when the sending is targeted
by
TO SUM UP, EMAILBIDDING PROVIDES YOU :
Easeof use
Segmentationand targeting
algorithm
Maximal and high quality
audience
Budgets control