email sender and provider coallition social integration presentation
DESCRIPTION
TRANSCRIPT
INTEGRATED MARKETING
Marilyn Cox is a Modern Marketer and Director of Marketing Communications, at Cincom Systems Inc. She creates strategic and tactical marketing communications that help achieve corporate objectives. Follow her @marilynecox
About Me
Since 1968, Cincom System, Inc. has helped thousands of clients worldwide by solving complex business problems with its software and services, with an average return on investment of more than $30 to $1.
About Cincom
IS EMAIL DEAD?
OPT-IN
GROW
GROW OPPS
BECOME MORE VIRAL
SOCIAL CAN HELP
SOCIAL NETWORKS
WHY
INTEGRATE?
ANOTHER CHANCE
EXTENDYOUR REACH
IDENTIFY INFLUENCERS
GROWORGANICALLY
HOW?
SOCIAL SHARING
SOCIAL CONNECTING
ONE-TO-ONE
INCLUDE SOCIAL ICONS IN YOUR EMAIL
ASK THEM TO ENGAGE SOCIALLY
DEDICATE CAMPAIGN EFFORTS
USE EMAIL TO DRIVESOCIAL ENGAGEMENT
BUT ALSO USE SOCIAL TODRIVE EMAIL OPT-IN
DEMONSTRATE CONTENTVALUE
CHARACTER LIMITS
DEFINE THE OBJECTIVES
MEASURE RESULTS