email power prospecting
TRANSCRIPT
Kendra Lee
Breaking the Email Delete Barrier
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
www.klagroup.com
President and Founder, KLA Group
Celebrating sales excellence since 1995
Getting our clients more customers thru:
– Lead generation and prospecting
– Hiring great sales people
– Developing effective sales training
A recognized Sales Leader
Top 25 Influential Leaders in Sales, OpenView Partners
Top 10 Women in Sales Experts to Follow on Twitter, Sales Gravy
Actual client results
Average monthly sales increased 74%
Increased sales pipeline 251%
Grew main business line more than 60%
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 2
Kendra Lee, KLA Group
[email protected] +1 303.741.6636 www.klagroup.com
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 3
Breaking the Delete Barrier
Compelling first sentence
Perceived length
Know your name Subject line
Opening salutation
Degree of difficulty to act
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 4
…1000 1
… 1000 2 …1000 3
@KendraLeeKLA #4SalesSuccess
…it’s EXPECTED to not respond
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 5
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
1. Do I have time for whatever it is now?
2. Can I delete it and do nothing at all?
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3. Do I need to hold on to it to do something later?
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
1. Feel like a quick read
2. Draw them in with
compelling information
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3. Be easy to act on
@KendraLeeKLA #4SalesSuccess
<115 words
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 9
MAXIMUM 3 paragraphs
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 10
Sample Signature
Warm regards,
Kendra
Kendra Lee President | Phone: +1 303.741.6636 | E-mail: [email protected] | www.klagroup.com |
http://twitter.com/KendraLeeKLA
KLA Group, LLC
View my LinkedIn profile at http://www.linkedin.com/in/kendralee
Facebook: www.facebook.com/KLAGroup
Prospecting a pain? Download your free copy of our new PowerProspecting Sales Kit
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 11
Sample Signature
Warm regards,
Kendra
Kendra Lee President | +1 303.773.1285 | [email protected]| www.klagroup.com
KLA Group, LLC
Follow me on: LinkedIn| Twitter | Facebook
Have you my read book? The Sales Magnet
@KendraLeeKLA #4SalesSuccess
Give your contact a
hint about the email content
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 12
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Want to simplify and automate payments,
seamlessly and securely?
Last chance reminder (please open today)
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Are You a Recovery Superhero?
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 14
Intriguing subject lines
Relevant to the body
Not a gimmick
Professional
Concise
Imply action is required
Personal
Written just for me
Friendly
Not always a business topic
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Meeting Thursday afternoon
Break fix situation
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Confirming Friday meeting time
Could use your help
@KendraLeeKLA #4SalesSuccess
Follow up every 3 days
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 16
@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 17
Switch up your message
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Get NEW LEADS February 26
Call with CONFIDENCE
Craft a grabber opening statement to GET IN THE DOOR
ID your best odds target prospects
Break past gatekeepers
Cruise through tough objections
Have a COMPELLING first conversation
Set appointments that STICK
Blitz Mania
Blitz with me and build your pipeline immediately
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Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Includes:
1 1-hour prep-session Feb. 19 ($250)
3 Blitz Day check-in calls ($375)
8 hours of blitzing Feb. 26 (priceless)
Objection Handling & Appointment Closing module ($199)
The Bloodhound Follow-up Strategy ($247)
The Sales Magnet ebook ($9.99)
Blitz Mania
Blitz with me and build your pipeline immediately
The first 15 get Using Email & Calendar Invitations module
$199 value FREE
$1,089 (Total value)
Event Special $247
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Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Includes:
1 1-hour prep-session Feb. 19 ($250)
3 Blitz Day check-in calls ($375)
8 hours of blitzing Feb. 26 (priceless)
Objection Handling & Appointment Closing module ($199)
The Bloodhound Follow-up Strategy ($247)
The Sales Magnet ebook ($9.99)
Blitz Mania
Blitz with me and build your pipeline immediately
The first 15 get Using Email & Calendar Invitations module
$199 value FREE
$1,089 (Total value)
Event Special $247
www.klagroup.com/BlitzMania
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@KendraLeeKLA #4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Let’s connect.
Kendra Lee, President
KLA Group
+1 303.741.6636
www.klagroup.com
www.thesalesmagnet.com
© 2014 KLA Group, LLC. All rights reserved.
Except for the inclusion of brief quotations in a review, no part of this presentation may be
reproduced or utilized in any form or by any means, electronic or mechanical, including but not
limited to photocopying, recording, emailing or by any information storage and retrieval system,
without permission in writing from KLA Group.
Kendra Lee
KendraLeeKLA
KLA Group
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