email marketing & volunteer recruitment how to build relationships and foster opportunity by:...
TRANSCRIPT
Email Marketing & Volunteer Recruitment
How to Build Relationships and Foster Opportunity
By: Christopher Like
Contact Management Strategy
What is it? Why does it matter? Who uses it? How do I use it?
Email Types
Transaction Promotion Relationship Communication
Email Design & Coding
HTML emails are here to stay Quick Design Tips Quick Coding Tips How to Test Everything
Marketing Strategy
How to Craft the Perfect Volunteer Pitch
Consider your Content
60/40% Editorial to Promotion
Consider your Audience
What do potential/existing Volunteers want to hear about?
Consider your Call-to-actionWhat are you encouraging people to do?
Important Email Factors
The time of day Day of the week Subject line Spam-flavored content?
I have Subscribers! (Now what do I do???)
Focus on your Content Stick to your marketing
Schedule Segment your lists Connect to new media Encourage Feedback
Evaluation
Metrics Open Rates Click Through Bounces Spam Reports
Appendix 1 – Helpful Resources
Design W3 schools MailChimp SitePoint.com Campaign Monitor Smith-Harmon
Management Constant Contact iContact MailChimp Raiser’s Edge eTapestry
Appendix 2 – Helpful Links
http://www.campaignmonitor.com http://smith-harmon.com/index.php http://www.mailchimp.com http://www.glockeasymail.com/ultimate-
email-marketing-guide/table-of-contents/ http://www.donormanagement.org