What’s the Story?Email marketing that engages and inspires

Don’t Be These Guys

1. Send Email to People Who Want It

2. Overwhelm Users With Value

3. Be Consistent4. Speak, Listen

and Respond5. Be Human6. Measure

Yourself

Send Email to People Who Want It

The Golden Rule of Rabbi E-Kiva:

“That which is spamful to you do not email to your

neighbor”

Overwhelm Users with Value Know your audience Have a clear call

to action Plan to make LOTS of

content Think about phones first Keep it short Make it shareable Give them something

useful

Be Consistent Set a schedule for your emails Map out your year, especially if you plan

to drive fundraising through email Stay on tone, on message, and on

personality Email lists age very quickly Automate your welcome and goodbye

sequences

Speak, Listen & Respond

Be Human Use a person in the “Sender” Line Your brand should be experienced as the

passion of people to make a difference Show that you care Ask for feedback Remember special

events, birthdaysand milestones

Measure Yourself Open Rate, CTR, and Bounces Landing pages and analytics Send, Measure, Learn A/B testing Set goals: audience growth, content

engagement, donation, advocacy

Isaac Shalevisaac@sage70.com(917) 859-0151Need more help?Get an hour of tech consulting, on us.