email marketing strategies to build your...

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The Hilton New Orleans Riverside HotelMAY 1 – 3

Register by 3/15/17and SAVE $300

Email Marketing Strategies to Build your Business

THE LATEST TRENDS.FRESH THINKING.DISRUPTIVE IDEAS.

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emailevolution.org

Len ShneyderVP of Industry Relations

SendGrid

EEC Vice-Chair

Karen TalaveraPresident

Synchronicity Marketing

2017 EEC Program Chair

A Special Thank You to Our eec Conference Planning Committee! They’ve worked hard to uncover and explore the major trends and technology advances affecting the email marketing industry.

CHAIR, MACDennis DaymanReturn Path

VICE-CHAIR, MACLen ShneyderSendGrid

CHAIRMAN EMERITUS, MACRyan PhelanAdestra

EEC 2017 PLANNING CHAIRKaren TalaveraSynchronicity Marketing

COMMITTEE MEMBERSAustin BlissFresh Address

George DiGuidoAbout.com

Jeanne JenningsRed Pill Email

Dan McDermottEpsilon

Alessandra SouersJibJab Bros. Studios

Alyssa NahatisAdobe

Ali SwerdlowLiveIntent

Malene WardAdestra

PLANNING COMMITTEE MEMBERS

For complete session details or to register, Visit emailevolution.org • #EEC2017

What does this year’s Email Evolution Conference have in store for you?

As a digital marketing professional, you view email as transformative, universal, and continuing its upward growth trajectory year after year.

Don’t miss your chance to join the most cutting-edge thought leaders and innovative brands gathering from May 1-3, 2017 at the Email Evolution Conference in New Orleans, LA for an in depth look at the critical issues we face, how we’re meeting them head-on and how to excel in a complex digital marketplace.

Email as a marketing channel continues to deliver stellar performance. Holiday 2016 saw email shattering records in both volume (26% growth YoY) and online sales performance over related channels like search, display, and organic site traffic – and for good reason – it works. Yet growth is not without its challenges given recent regulatory changes and technical advances.

Here’s a taste of what you can expect from Email Evolution 2017:

• Real-world case studies that highlight transformative tactics and campaigns

• How to navigate the cross-roads of a multi-touch, multi-device, multi-platform world, and leverage those unique and perishable moments

• Keynotes that challenge and enlighten you by highlighting the varied and rich tapestry of human experiences beyond the realm of digital marketing

• A breakdown of the evolving regulatory landscape that dictates how you engage international audiences, and how to stay on top of compliance and legal changes

• How consumer behaviors are changing and driving customer-centric conversations across all digital channels and touchpoints

Plus, there’s plenty of networking events to help you build long lasting meaningful relationships that will enrich your professional and personal lives, all amidst a community of devoted experts that want you to succeed because the future of our industry depends on it!

The Email Evolution Conference is more than just a few days of sessions to help you do your job; the conference is a living breathing workshop of best practices designed to ensure the vitality of a channel we’ve come to rely on as professionals and as individuals.

We know that there’s no shortage of events you can attend, but we believe Email Evolution 2017 is a unique opportunity to spend 3 days with the best minds in email, hone your skills, increase your understanding of the Internet’s most foundational communication channel and establish personally enriching relationships that will last a lifetime.

Read on for more detail and how to join us May 1-3 in New Orleans for Email Evolution 2017. We’re counting on seeing you there! Register today at emailevolution.org.

DMA General Counsel & Executive Director

eec

Chief Privacy Officer Return Path

EEC Chair


KEYNOTE SPEAKER WEDNESDAY, MAY 3, 2017 | 9:00 a.m.

Matt TaibbiWriter, Rolling Stone Author, New York Times Bestseller The Divide

Matt Taibbi is the author of The Divide, the “impossible to put down” (NYT) book that uncovers America’s wealth gap. He’s also one of the most informed—and funniest—chroniclers of Trump and the 2016 election. In talks, Taibbi paints an alarming portrait of American life—where our basic rights are now determined by our wealth or poverty—and provides a way forward against this urgent crisis.

In New York Times bestseller The Divide: American Injustice in the Age of the Wealth Gap, Matt Taibbi takes readers on a galvanizing journey through both sides of our new system of justice—the untouchably wealthy and the criminalized poor. As he narrates these incredible stories, he draws out and analyzes their common source, and unveils what we need to do to stand up against the troubling trend of the Divide. In a review of the book for BoingBoing, Cory Doctorow wrote: “Taibbi’s spectacular financial reporting for Rolling Stone set him out as the best running commentator on the financial crisis and its crimes, and The Divide—beautifully illustrated by Molly Crabapple—shows that at full length, he’s even better.”

Taibbi is also the author of Griftopia, one of the most entertainingly quotable, scathing, and illuminating histories of the economic crisis. In 2008, he won the National Magazine Award for his columns in Rolling Stone, for which he writes. He is also the author of The Great Derangement: A Terrifying True Story of War, Politics and Religion.

The 2016 Email Evolution Conference brought together some of the industries brightest and most innovative email marketers from Global Brands like:


PRE-CONFERENCE MONDAY, MAY 1, 2017

11:00 a.m. - 5:00 p.m. Registration Open

12:30 p.m. - 1:00 p.m. Boxed Lunch (Workshop Attendees Only)

1:00 p.m. - 5:00 p.m. WORKSHOP 1

Developing Personas, Journeys, FBAs and Other Foundations for Your MarketingTruly effective marketing – via email and other channels – requires a strong foundation. Join us for this workshop and you’ll learn how to develop and leverage the building blocks of great marketing programs and campaigns, including:

• Customer Personas: taking your target audiences to a granular level and fleshing out what they think, feel, see and are doing, as well as their goals, to help you put yourself in their shoes.

• Prospect Journeys: thinking through the path that prospects take to becoming customers; the more you understand touchpoints and influences along the way, the better you will be able to develop a marketing program to lead them through the trail, and perhaps even get them to the end goal sooner.

• Feature|Benefit|Advantage Analysis: one of the most effective and underutilized tools for developing key talking points that will be used as the basis for all your marketing communications.

• Message Maps: learning how to define and prioritize the key messages for any marketing campaign – and how to spread them out, within a single effort or over a series of efforts that make up a single campaign.

• Scientific Method: this is important for understanding how to develop and test hypotheses to be continually boosting performance – it also involves estimating the sample sizes needed and determining statistic significance of your results.

• Quantitative Analysis: effective marketing is about more, much more, than pretty creative. Learn how to love your spreadsheets and use the numbers to drive your testing and qualitative aspects of your campaigns.

• And more As an attendee, you will participate in interactive exercises that allow you to begin developing these foundations for your own organization. We hope you are able to join us!Please note: this is not a basic course. It’s for experienced marketers who want to take their marketing to the next level with these foundations. Jeanne Jennings, Vice President, Client Strategy and Creative Services, Red Pill Email

http://www.seeklogo.net


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PRE-CONFERENCE MONDAY, MAY 1, 2017

1:00 p.m. - 5:00 p.m. WORKSHOP 2

Advanced Strategies and Test Plans to Grow, Engage and Convert your CustomersPresented by: Laura Madden, Kath Pay and Kara Trivunovic MC: Loren McDonald, Marketing Evangelist/Client Success, IBM Marketing CloudYou work hard to make your marketing program successful – make sure your strategies and tactics are working as hard as you are. Through brainstorming exercises, interactive activities and examples from brands who are doing it right, this session will give you optimization strategies and actionable insights to take back to your business.

Holistic TestingLed by: Kath Pay, Founder & Senior Consultant, Holistic Email MarketingMost email marketers are aware that testing is worthwhile, yet a survey by Clutch recently found that only 23% of email marketers are performing any A/B split testing. Why is this? The answer lies in lack of budget, time and resources. This session on holistic testing will show you not only how to deliver improved results on a campaign by campaign basis, but also YoY, across channels and improve the value of the email channel to your business.

You will learn how to:• Build a hypothesis into your emails, to drive the actions that provide the answers you’re looking for• Use a push channel such as email to inform and improve pull channel performance • Interpret the results of your email tests and apply the learnings

Acquiring the Right SubscribersLed by: Laura Madden, Senior Email Marketing Strategist at DEG Digital There are a number of elements that contribute to the success of your email program, but front and center is the quality of the subscribers you are engaging; not every email address is created equally. While many organizations focus on quantity over quality when it comes to email databases, we know it takes more than that to drive long-term program success.

Join Laura for insights on:• Defining steps for analyzing your current subscriber-base• Troubleshooting tactics for your current acquisition efforts• Brainstorming new acquisition tactics and best fit analysis• Collecting the right data at the right time• Applying strategies for post-signup analysis

Optimizing EngagementLed by: Kara Trivunovic, VP of Digital Solutions, Epsilon According to Forrester Research, becoming customer obsessed is top of mind for 71% of global business and technology decision makers. And as consumers become increasingly savvy and aware of just how relevant marketers can be, that expectation grows. If you are obsessed with your customers, they will be obsessed with your brand.

This session will teach you to:• Identify areas of engagement optimization that will have the biggest impact on the bottom line• Determine long-term initiatives that will keep customers wanting more• Gain support from the organization for common road blocks to success

5:30 p.m. - 6:30 p.m. EEC Speed Networking

6:30 p.m. - 8:30 p.m. EEC2017 Kick Off Cocktail Reception

sponsored by


DAY ONE OF CONFERENCE TUESDAY, MAY 2, 2017


8:00 a.m. - 8:30 a.m. Networking Breakfast in the Experience Hall

8:00 a.m. - 10:30 a.m. Experience Hall Open

8:30 a.m. - 9:45 a.m. EEC2017 Opening Keynote

9:45 a.m. - 10:30 a.m. Refreshment Break in the Experience Hall

10:30 a.m. - 11:30 a.m. CONCURRENT SESSIONS

EMAIL

sponsored by

CRM, CONTENT & DATA

sponsored by

TECHNOLOGY & DELIVERABILITY

sponsored by

How Marketing Automation Helps an Iconic Brand Build Customer LoyaltyFew brands command more passion than Yakima, the company that has helped outdoor enthusiasts haul their equipment since 1979. The brand’s many loyal fans also love Yakima for its people – people who love to play outside, who have their customers’ backs and who know that what matters in life are the experiences you share. Jenna Fallon, eCommerce Director, YakimaSkip Fidura, Client Services Director, dotmailer

Creative Therapy: How Better Conversations and Relationships Lead to Better EmailEmail Strategists and Creatives are on the same team, but aren’t always on the same page. They speak different languages, approach tasks differently, and use their unique skills to get the job done. When it comes to email creation, this can lead to frustration, long creative processes, and at worst -- emails that just don’t work. It’s time for an intervention. In this session, a marketing strategist and an email copywriter will demonstrate how to get on the same page starting with good conversations and a more productive relationship. Lisa Kaneff, Founder Next Chapter, ConsultingTracy Rohrbach, National Email Manager, Compassion & Choices

Five Email Success Strategies that Delivery Consultants Wish All Email Marketers KnewOur panel of email deliverability experts have learned much from the strategies that help email marketers reach the inbox, boost engagement, and deliver greater ROI for their brands. We will open the floor to Q&A so you can tap the experts.Joni Butts, Sr. Manager, Marketing Planning and Implementation, Quill/StaplesJennifer Ho, Director of CRM, SpotifyPaul Kincaid-Smith, VP, Industry Relations, SendGrid

11:40 a.m. - 12:40 p.m. CONCURRENT SESSIONS

The Fears, Myths, and Fallacies that Hold Email Marketing Back“Code like it’s 1999.” “Email marketing is easy.” “Email is dead!” Whether you’ve been in the industry for five minutes or five years, you’ve probably heard these generalizations about email—and none of them are true. The truth is that nothing has replaced, displaced, or outpaced email as one of the most effective (and innovative!) means to engage customers and build lifetime value for brands. Based on a decade of observations, dozens of surveys, and thousands of data points, this session will ease the fears, bust the myths, and correct the fallacies which have deterred marketing pros from questioning the status quo and handicapped true in innovation.Justine Jordan, VP Marketing, Litmus

Monetizing Corporate Gift Giving: How Fairytale Brownies Increased Online Holiday Revenue via Reorder CampaignsFairytale Brownies, an online retailer specializing in baked goods, has long known that most orders are not intended for the purchaser. Over the years this gifting company and cataloger has found success during the busy holiday buying period by sending prior gift and recipient history and gift-giving reminders to its customers. With the goal of making gift re-ordering easy while improving customer retention and loyalty, Fairytale developed a winning holiday email campaign pairing catalog with email to increase online reorder completion..Erin Kress, Marketing Team Leader, Fairytale Brownies

Interactive Email. Are the Rewards Worth the Investment?In an environment where the mantra is send more email, interactive or kinetic email is seen as a way for marketers to stand out in the inbox and deliver a lasting impression on the recipient. However, are the long planning lead times, elaborate production, and testing producing tangible rewards? We will discuss each company’s goals for their campaigns and whether interactive email delivered on those goals.Justin Khoo, Email Blogger & Strategist, FreshInboxEric Lepetit, Email Manager, Nest (Google)Alice Li, Email and Web Developer, Shutterstock


12:45 p.m. - 2:00 p.m. The eec Email Marketing Awards Presentation & Luncheon

sponsored by

2:15 p.m. - 3:15 p.m. CONCURRENT SESSIONS

From Brick & Mortar to the Website: How Premier Cellar Leads their Client’s Customers from the Winery to the WebIt’s hard to bottle up the enjoyment of being at a winery tasting room and translate that to an email. That challenge exists for wineries along with every other brick and mortar business in linking the in-person relationship with email and the website can be daunting. Onboarding or welcome series can help, but how do you focus on the key things that define a relationship and continue a relationship past that signal of opportunity. Join Ryan Phelan, VP at Adestra, Corben Ketelsen & Erica Walter from Premier Cellar for a session filled with tactics you can implement on your own program!Corben Ketelsen, Accounts & Strategy, Premier CellarRyan Phelan, Vice President, Marketing Insights, Adestra, Inc.Erica Walter, Director of Marketing Services, Premier Cellar

Innovations in Identity Management & People-based MarketingEmail’s role in the digital marketing ecosystem took a major step forward in 2016 as the channel found itself at the core of the emerging space of ‘people-based marketing.’ As a primary digital fingerprint, email is increasingly the key to tying together consumer identity across channels, allowing marketers to make better marketing decisions and drive relevancy. This panel will explore the challenges and rewards of identity management and offer useful advice for brands and marketers who want to take next steps in people-based marketing.Nicholas Einstein, VP & Principal Analyst, The Relevancy Group

Email, Mobile Apps, and the Next FrontierWith app installations up 5% on last year and the average user downloading 8.8 apps per month, are mobile apps about to replace email? Actually, the two work beautifully together to enhance experiences. In this session attendees will learn far more than the latest techniques for optimizing email on mobile. We will dive into the possibilities of integrating email marketing with the apps that your audience uses everyday. Join this session to hear our distinguished panel of experts discuss the synergy between email and apps and how it can lead you to marketing success.Speaker TBD

2:00 p.m. - 5:45 p.m. Experience Hall Open

3:15 p.m. - 4:00 p.m. Refreshment Break in Experience Hall

4:00 p.m. - 5:00 p.m. EEC2017 Featured Keynote

5:00 p.m. - 5:45 p.m. Reception in the Experience Hall

6:00 p.m. - 9:00 p.m. EEC2017 Reception aboard the Steamboat Natchez sponsored by

DAY TWO OF CONFERENCE WEDNESDAY, MAY 3, 2017


8:00 a.m. - 9:00 a.m. Networking Breakfast in Experience Hall

8:00 a.m. - 12:45 p.m. Experience Hall Open

9:00 a.m. - 10:00 a.m. EEC2017 Featured KeynoteMatt Taibbi, Writer, Rolling Stone; Author, New York Times Bestseller The Divide

10:00 a.m. - 10:45 a.m. Refreshment Break in the Experience Hall


10:50 a.m. - 11:50 a.m. CONCURRENT SESSIONS

EMAIL

sponsored by

CRM, CONTENT & DATA

sponsored by

TECHNOLOGY & DELIVERABILITY

sponsored by

Hot or Not? A Live Critique of Email Capture FormsTrying to grow your email list? No matter what you are doing to get the attention of your prospects, in the end it all comes down to your email address capture form... is it performing as well as it could? Volunteer your form to our panel of experts for critique. We’ll talk through best practices, target metrics, error messages, confirmation pages, and more! All attendees will leave with great takeaways to immediately improve the quantity and quality of email addresses they are capturing.Austin Bliss, President, FreshAddress, Inc.Jack Hogan, Chief Technology Officer & Founder, LifescriptKath Pay, CEO & Founder, Holistic EmailSal Tripi, AVP Digital Operations & Compliance, Publishers Clearing House

The Psychology of Choice: Understanding the Science of Why We Do What We Do and Buy What We BuyChances are you’re wasting 90% of your marketing resources! This is because most marketing campaigns target the conscious mind, which only drives 10% of our thoughts, while our unconscious mind drives the other 90%. Our conscious and unconscious minds are world’s apart when it comes to the values that inspire us, motivate us, and drive our behavior.Creating psychologically relevant messaging and customer experiences are mission critical for ROI and the long-term success of any brand. Marketers must understand human behavior and psychological principles in order to capture attention, sales, and lifetime value. This session will teach you how your consumers really think, how they really choose which offers to respond to and to which brands to assign loyalty. Jeanette McMurtry, Chief Marketing Officer/Principal, e4Marketing

The Art & Science of Mastering Machine LearningThe customer journey is faster and more compressed and marketers must be ready to make micro-decisions in milliseconds to reach customers in the moments that matter. We’re seeing organizations leverage machine learning to implement strategic and real-time customer engagement strategies through digital media, point-of-sale and on mobile – yet these same brands have yet to leverage similar techniques in the channel that is the linchpin to their communication strategies – email. Attend this forward-looking session to hear from brands who have implemented machine learning in other channels and learn how it can be applied to your email marketing strategies. Leave with an understanding of how you can leverage machine learning to engage customers in the moments that matter most. Derek Kazee, Senior Director, Retention Marketing, EbatesKara Trivunovic, Vice President, Digital Solutions, Epsilon

12:00 p.m. - 1:00 p.m. CONCURRENT SESSIONS

Visionary Ideas to Future: Proof Your Email ProgramThe year 2020 will be here before we know it. Marketers have transitioned from a single source of data to multiple data sources, from static historical data to real time dynamic data to predictive intelligence. In this session we will predict what email marketing will look like in 2020 by digging deep into the trends and statistics that are starting to take place today, so you can be prepared for tomorrow.Tom Sather, Sr. Director Email Research, Return Path

View From Zero to Conversion: The Launch of Visa Checkout Email CRMThis presentation will outline the launch of Visa Checkout, a B2C mobile payment option, and how consumers received it. In a single year after launch, the program generated over 13 million enrollments, participation from over 250,000 merchants, and over $113 billion TAPV. The Visa Checkout CRM strategy resulted in strong email engagement, with an average 25% open rate and an 8% CTO rate. The presentation will include creative examples of different types of high-performing emails. Mary Grundy, Vice President, Global Innovation Marketing, Visa

How Focusing on Email Hygiene Can Save Your Budget (and Your Butt)Join us as we reveal how smart marketers are staying off email blacklists and maximizing their marketing campaign ROI by placing a stronger focus on email address quality. This session will teach you how problematic email addresses make it into your list and cost you money. We’ll introduce 3 proven strategies for bullet-proofing your email database against these nuisances and discuss how top brands are following these strategies to achieve superior deliverability.Shanna Agner, Email Marketing Coordinator, LIDS/HatWorldChris Arrendale, CEO & Principal Deliverability Strategist, Inbox ProsBrian Davis, Chief Technology Officer, ActiveEngagement, LLC.Reynold McGuire, CTO, 1-Point Interactive

1:10 p.m.- 2:40 p.m. EEC2017 Closing Keynote Luncheon


Speed Networking!MONDAY, MAY 1, 2017 | NETWORKING BEGINS AT 5:30 p.m.We have scheduled time for you to learn some fun and interesting facts about your fellow attendees! In this energetic and fun activity, you’ll have the chance to meet EVERYONE at the conference. Bring your business cards, and also some fun stories about yourself. This is a perfect way to start the conference!Dennis Dayman, Chief Privacy & Security Officer, Return Path and Len Shneyder, VP of Industry Relations of SendGrid will make sure you have a Great Time!

Kick Off Cocktail ReceptionMONDAY, MAY 1, 2017 | BEGINS AT 6:30 p.m.Mingle with your colleagues at this Kick-off Cocktail Reception, where we will welcome you to New Orleans in style, with music, refreshing cocktails, and some of the area’s most highly acclaimed flavors and culinary treats.

The eec Email Marketing Awards Presentation & LuncheonTUESDAY, MAY 2, 2017 | 12:45 p.m. – 2:00 p.m.Celebrate with us as we bring together the leaders in our field known for their innovations and forward thinking this year! Learn and hear from today’s brightest stars while sharing a meal with your colleagues.

Reception aboard the Steamboat NatchezTUESDAY, MAY 2, 2017 | BOARDING BEGINS AT 6:00 p.m.Experience the culturally rich New Orleans from the Mississippi River with a scenic cruise on the historic Steamboat Natchez. Take a cruise from the heart of the French Quarter that takes you back in time to the atmosphere of the Old South while enjoying a creole cuisine with the perfect southern ambiance!

Mix and mingle with colleagues during these unmatched networking opportunities

sponsored by

sponsored by


Email Experience Council — Email Marketing Awards!

Do You Know an Email Marketing Rock Star? Start thinking of whom you’d like to nominate! Nominations open January 12, 2017.

The Email Experience Council will once again be accepting nominations for individuals who represent the best and brightest in the email marketing industry. We will also be recognizing the best email marketing campaigns in a variety of categories. Nominating couldn’t be easier; it’s free and you can quickly nominate one or multiple people and/or campaigns online.

Here’s more information about each award:

The Best Email Marketing Campaigns in a Variety of Categories:You can submit your favorite email marketing campaigns to be publicly recognized at EEC 2017. These email campaigns will be judged on a variety of elements including relevance, creative, strategy, results (revenue and engagement) and other category specific attributes.

The EEC Stefan Pollard Email Marketer of the Year AwardThis award winner will be someone that is currently working at a brand-side/ marketing company. They should have been responsible for creating an Innovative Email Marketing Program with minimal resources; or may have achieved compelling results while under significant pressure or challenges from management; or by making a quantum leap forward in progress and sophistication.

The EEC Email Marketer Thought Leader of the Year AwardThis award winner will be someone that is currently working at a Digital Agency, ESP, or Third-Party Service Provider. They should either have a positive Digital Client Success Story, or have had a recognized impact on the email marketing community by fostering conversation and/or proposing a solution or position on an industry challenge or issue or making an impact in our community in another meaningful way.

Nominations and voting process for the 2017 eec individual and email categories opened January 12, 2017. Winners will be honored at the 2017 Email Evolution Conference. If you have any questions, please email [email protected].

For more information, visit www.emailexperience.org!

Jeanne Jones Alaska Airlines 2016 eec Stefan Pollard Email Marketer of the Year

David Baker Cordial.io 2016 eec Email Marketer Thought Leader of the Year

Register by March 15, 2017 and SAVE $300

Register today at emailevolution.org

REGISTRATIONEARLY BIRD BY

3/15/17REGULAR AFTER

3/15/17ONSITE 5/1/17

CONFERENCE & WORKSHOP (MAY 1 – 2, 2017)

eec/DMA Member $1,295.00 $1,495.00 $1,595.00

Non-Member $1,595.00 $1,795.00 $1,895.00

CONFERENCE ONLY (MAY 2 – 3, 2017)

eec/DMA Member $995.00 $1,195.00 $1,295.00

Non-Member $1,295.00 $1,495.00 $1,595.00

WORKSHOP ONLY (MAY 1, 2017)

eec/DMA Member $395.00 $595.00 $695.00

Non-Member $495.00 $695.00 $795.00

ATTENTIONPlanning Committee Members & Speakers MUST register separately with Jocelyn Argarin, CMP, Director, Education & Conferences, eec, ([email protected]) & Jeremy Ladson, Assistant Conference Manager ([email protected]), for the 2017 Email Evolution Conference.

All Registrants, please note the following: If you have dietary requirements, please notify DMA Customer Service by April 7, 2017 at 212.790.1500 or email [email protected].

CANCELLATION / TRANSFERS / CHANGES / POLICYIf you must cancel or transfer/change a registration, please submit your request in writing by Friday, March 17, 2017, to eec/DMA Customer Service via fax at 212.302.7643, email to [email protected], or mail to: eec/DMA Customer Service, 1333 Broadway, Suite #301, New York, NY 10018.

Registrations cancelled, on or before Friday, March 17, 2017, will be fully refunded minus a $150 processing fee. Cancellations received after Friday, March 17, 2017, will forfeit their registration fee in its entirety. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations. After Friday, April 21, 2017 all transfers/changes must be made on-site.

DISCLAIMERYour registration constitutes permission for the Data & Marketing Association/Email Experience Council (DMA/eec) to use your picture in promotional material.

HOTELThe host hotel for the 2017 Email Evolution Conference (EEC2017) is Hilton New Orleans Riverside, 2 Poydras Street, New Orleans, LA 70130.

Room rateStandard Guestrooms: $219 Singe/Double

View Guestrooms: $229 Single / Double

Hotel Reservation DeadlineTo receive the special discounted rate, reservations must be made by April 10, 2017 or until discounted rooms sell out (whichever comes first).

DepositAll reservation requests must be accompanied by a credit card guarantee or check equaling the amount of one night’s room and tax for each room reserved. Your credit card will be held as a GUARANTEE only; no initial charges will be collected when booking a reservation.

Cancellation PolicyReservations cancelled after April 10, 2017 and prior to 72 hours before arrival date will be subject to a $50 processing fee for each room cancelled charged by Orchid Event Solutions. Deposit of one night’s room and tax will be forfeited entirely if cancellation occurs within 72 hours of arrival date.

Through April 25, 2017 send requests for changes and cancellations in writing to Orchid Event Solutions via email ([email protected]) or fax to 801-355-0250. After April 25, 2017, contact hotels directly to make changes and cancellations

Housing/Reservations ContactOrchid Event Solutions

Phone: (801) 433-0662 (International) (855) 422-0749 (North America)

Fax: (801) 355-0250

Email: [email protected]

Reservations can also be made online at: https://aws.passkey.com/event/15872817/owner/1418/home

For information on sponsorships or exhibits, contact Wilson Vargas, National Sales Director

at [email protected].

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