What the Consumer Wants to See in their Inbox . . .

A Simple Guide to Email Marketing

So, no one’s interacting with your emails?

It’s time to take a look through the eyes of the consumer . . .

We’ll show you what they want and love to see when they open their inbox

Subject Titles Make or Break the Process

What the consumer

sees

All Kidding Aside . . .

• Subject lines that get clicked include

– A sense of urgency

– Discounts

– Limited amount of characters

– Questions

– Icons

– Appealing language (Select your words thoughtfully. Words that are colorful and unique will capture attention)

It’s not just a “nice” dress, it’s a “fancy” dress

It’s not just a “toned” figure, it’s a “dazzling” figure

Once an email is opened . . .

• Address the recipient by name

No one wants to feel like they are receiving a mass message. Take the extra time to make the recipient feel special.

• Use images that link back to your siteImages can be just as powerful as words. If you do use text, make it to the point and well spaced. No one likes to read large blocks of text.

• Social sharing links

Consumers love to share great deals and information with friends and family. Make it easy for them to do so!

Sources

• http://images4.fanpop.com/image/photos/15800000/Cute-Puppy-puppies-15813268-1024-768.jpg

• http://www.diamondandjewelery.com/images/slide_bg1.jpg

• http://fastly.fotor.com/fotor.test/24c3c6d676f041d595a70f824177148a/24c3c6d676f041d595a70f824177148a_p_400.png

• http://weknowmemes.com/wp-content/uploads/2012/07/im-so-bored.jpeg

• http://rs1img.memecdn.com/interested-cat-is-interested_o_319045.jpg

• http://www.troll.me/images/snape-dafuq/i-feel-the-love.jpg