email marketing session
TRANSCRIPT
Email MarketingEmail Marketing
Agenda• DefinitionDefinition• Email Marketing StatsEmail Marketing Stats• Email List (Double Opt-in, Opt-in & Opt-Email List (Double Opt-in, Opt-in & Opt-
Out)Out)• Email Subject Line & MessageEmail Subject Line & Message• Preview & Schedule Your EmailPreview & Schedule Your Email• ReportsReports• Resource & toolsResource & tools
What is Email Marketing?
The promotion of products or services via email.
A type of direct digital marketing that uses electronic mail (e-mail) as the marketing communication delivery method.
What is Email Marketing?
Email Marketing Stats
A mailing list is a collection of names and addresses used to send promotional emails.
Email List
Double Opt-In: Verified user to get promotion emails.
Opt-In: User interested to get emails & joined list.
Opt-Out : User not shown interest to get emails
Email List
Not writing Subject line when sending email
Writing too much
Being too Unclear
Do & Don’t of Subject Line
Using filler words (Hello!, Nice to Meet you!)
Starting a sentence that finishes in the email
Using the wrong name
Not indicating the urgency
Putting words in ALL CAPS
Do & Don’t of Subject Line
Preview & Schedule
Test before sending email to subscribers
Check all the links working fine
Check the images loading correctly.
Check mobile display.
Personalize the email.
Schedule it! (send to list of subscribes)
Preview & Schedule
Reports
Reports
Reports
Reports
Reports
Bounce - Reports
Mail Chimp
Constant Contact
Stream Send
Amazon SES
Benchmark Email
Resource & Tools
Always FollowAlways Follow
Best Practices and Best Practices and
Get the Most Out of Get the Most Out of
Email MarketingEmail Marketing
Always FollowAlways Follow
Best Practices and Best Practices and
Get the Most Out of Get the Most Out of
Email MarketingEmail Marketing
Reach me @
fb.com/nabibaig
Twitter.com/@nabibaig
Linkedin.com/in/nabibaig
Direct #
+918297392626
Digital Marketing Digital Marketing Consultant Consultant
& Guest Speaker.& Guest Speaker.
M G Nabi Baig M G Nabi Baig www.nabibaig.orgwww.nabibaig.org
Founder of Aqib SoftechFounder of Aqib Softech
