email marketing campaign plan template

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Email Campaign Plan

What Does Your Customer Profile Look Like?

Are they male, female or both?

What is their job title?

Do they have buying authority? Are they the decision maker?

What are their interests?

Where do they spend their time? Where can we find these people?

What Are Your Targets? (Examples: Increase sales, increase subscribers.)

Make sure your targets are S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Time

Bound). For example:

Increase sales by 10% by July 28th 2013.

Increase subscribers from 250 to 1000 by December 2013.

Why Have You Set These Targets? (Example: An increase in sales will lead to increase in

profits.)

How Will You Achieve These Targets? (Example: increase sales by providing a special offer

or to increase subscribers offer a free gift.)



Create a Monthly Content Calendar

Frequency of Emails, Date and Time

Decide on article topics.

Assign roles and responsibilities. (Who will be producing the content, reviewing it, creating and sending out the email.)

Set deadlines for each task.

Review Metrics

Review your email reports within hours after the email campaign being sent out.

Identify and follow up those who have opened your email and clicked on links, these are

good leads.

Understand what has worked well and what hasn’t. Make these changes for the next

campaign.

It’s important to follow the above fully for each cycle to give you every chance of delivering

results. Planning enables you to focus on the tasks required to deliver the best result.

Get started at EmailerGo.com for Free.

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Notes

email marketing campaign plan template

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