email marketing blasts | roi and benefits for small business
TRANSCRIPT
Sanjay B Dalal, founder / CEO oGoing
www.sanjaydalal.com
Born in India. Moved to USAloves family, mentoring, networking …
Many Faces ;-)
My colorful side
Proud Moments
“It’s Kind Of Fun To Do The Impossible.”
- Walt Disney
1. 244.5 million U.S. users (2017)
2. Gmail one billion+ active users
3. iPhone email client share 33%, Gmail at 19%
Source: Statista, Techcrunch, Litmus
Source: Smart Insights
• Mailing List
• Segmentation
• Email Content
• Personalization
• Delivery Time
• Performance
• Automation
• List of Contacts with Emails
• Did they Opt-In? When?
• How to Increase Opt-In?
• Where to Find Contacts
• What not to do?
• Create Segments of Contacts– e.g. Prospects, New Sign-Ups,
Customers, Partners, VIP Customers, etc.
• 760% increase in email revenue from segmented campaigns
• What not to do?
• Gender / Age
• Location
• Job Title
• Company Size
• Interests
• Transactional: Past purchases / particular plan
• Behavioral: customers / prospects
• Subject Line – Most important
• First Line – 2nd most important
• Content Body
• Images and Videos
• Call To Action Buttons
• What not to do?
• A / B Testing of Subject Lines
• Test Two or More Subject Lines
–Are You Going To Business Owners Roundtable?
–You’re Invited To The Business Owners Roundtable
• What not to do?
• You're Invited To The Exclusive Business Owners Roundtable on June 14 Evening. How To Blast Off With Email Blasts.
• Top Subject Line Keywords
• upgrade “just” content “go” “wonderful” jokes “promotional” congratulations “revision” forecast “snapshot” token “voluntary” monthly “deduction” free delivery “available” new “alert” news “update” summer “weekend” thank you “breaking”
Source: many
• What and Why?
–Personalized subject lines 26% more likely to open
• <Name>, are you going?
• Content text in 1st person
• What not to do?
Source: Experian
• Sanjay, you're Invited To The Exclusive Business Owners Roundtable on June 14 Evening. How To Blast Off With Email Blasts.
• What Day?
• Tuesday #1
• Thursday #2
• Wednesday #3
• Weekend #4
• When?
• First time - 10 a.m.
• Second time - 8 p.m.
• Third time - 2 p.m.
• Fourth time - 6 a.m.
• Open Rates
• Number of Individual Opens
• Total Opens
• Click-Through-Rates
• Total Clicks
• Conversions
• Unsubscribes
• What not to do?
• What is Automation?
• e.g. List Activity
– Streamline communication.
– Welcome new subscribers
– Help subscribers get to know you
– Send follow-up emails based on their activity
• Why use Automation? If-Then-Else
• What not to do?
• www.ogoing.com/sanjaydalal
• www.sanjaydalal.com
• Find Me on LinkedIn, Twitter, Facebook, Google+ …