digital BUSINESS

improve efficiency INCREASE PROFITS

Email Marketing

E-Mail Marketing

E-mail is perhaps the most universally accepted digital mediumHow many people you know actively use social media every day? How about email?

Engage regularly with existing customers, build relationships with new customers, reach out to prospects

Customers will still open your email, if you routinely add value

Email Marketing Tools

DON'T try to manage your email marketing in Microsoft Outlook!

Dedicated email marketing software isAffordable

Easy to use

Conforms with relevant anti-spam legislation

Will grow with your online business

Makes subscription and list management a breeze

Email Marketing Tools

Enterprise email marketing with CRM Integration

Desktop based email software

Web based Software as a ServiceBenchmark Email, Aweber, Newsweaver ... and many more

Ideal for small to medium businesses

Affordable, great feature set, scaleable

Benchmark Email: flexible, affordable, full-featured email marketing ideal for SMEs

Building your e-mail list

Opt in is crucial you need people's permission to contact themExplicit opt in is best people actively sign up to your newsletter or mailing list

Soft opt-in it's generally fine to add email addresses collected when people completes a transaction on your website to your list

ALWAYS make sure its easy for people to unsubscribe if they decide it's not for them

Building your email list

Put a sign up form prominently on your website

Make it easy for your subscribers to share your email offerings via email and social media

Encourage sign in on a dedicated landing page on your site

Ask for an email address in exchange for value added content (a downloadable whitepaper, free webinar, etc.)

Creating compelling email

Design your HTML email template as you would a web pageMake it visually compelling, and complimentary to your site designContinuity enhances the user experience and builds trust

Ensure your message degrades gracefullyEmail client software often blocks images by default, and some people choose not to view email in HTML format.

Writing email content

Your subject line is importantIt is the only content subscribers see BEFORE deciding if they'll open your message

Above the fold present your most important content up front

Write as you would for the web keep your copy clear, engaging and short

Include a compelling call to action: tell people what you want them to do!