emage consulting group
DESCRIPTION
TRANSCRIPT
• Two part business :- Social Media Clean-up- Linked-in profile creation
INTRODUCTION
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
eMAGE CONSULTING GROUP
eMAGE CONSULTING GROUPINTRODUCTION
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
“ To provide clients with an aff ordable and reliable way to
create and maintain a professional, online
image that is attractive to
recruiters and employers.”
WEBSITE INTRODUCTION
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INTRODUCTION
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WEBSITE
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SIGN UP AND PAYMENT
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OUR SERVICES
• Social Media Clean-up
• Online Profile
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SOCIAL MEDIA CLEAN- UP• Client-partner relationship• Simple and easy• Three step process:– Establishing contact by phone– Providing a feedback report
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SAMPLE REPORT
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CONCLUSION
SOCIAL MEDIA CLEAN- UP• Client-partner relationship• Simple and easy• Three step process:– Establishing contact by phone– Providing a feedback report–Making the accepted changes
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LINKEDIN ONLINE PROFILE
• Customized resumes tailored to a specific industry
• Client-partner relationships• Not “for our clients” but “with our
clients”
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LINKEDIN ONLINE PROFILE
• 1 hour sessions• What will we do?– Grammar and spelling– Appropriate details and wording– Professional summary
(buzzwords)
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SAMPLE PROFILE
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LINKEDIN ONLINE PROFILE
• 1 hour sessions• What will we do?– Grammar and spelling– Appropriate details and wording– Professional summary
(buzzwords)– Tips on maximizing usage of
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OUR CREDENTIALS
• Training workshop before operations
• Stay on trend – biyearly workshops
• Workshops conducted by:– Social media expert– Linkedin expert– HR expert– Industry professional
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COMPETITIVE ADVANTAGE • First mover advantage• At the forefront of industry trends
- Professional training• Flexible and adaptable
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TARGET MARKET
• People aged 20-24- Juniors and Senior Students- Recent Graduates- Professionals- Other job seekers
• On-going market
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PROMOTION
• Establish professional brand image
• Creating strong brand awareness
• Push marketing strategy - With elements of pull
• Mix of print and online advertisements
• Sponsorships
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PROMOTION
Print : Metro (Toronto) Newspaper
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PROMOTION
Web: Google Adwords
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PROMOTION
Web: Facebook Page
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PROMOTIONWeb: Twitter
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PROMOTION
Web: Company Website & Blog
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PROMOTION
Sponsorships : 4 Universities
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PROMOTION
Sponsorships : 2 Colleges
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KEY GOALS AND OBJECTIVES
• Increasing Sales • Break Even within first year• Sustainable Growth
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SALES PROJECTIONS
Year 1• Low - $83,145• High - $114,764.20• Low to High - 1446 more clients per yrYear 3• High - $205,597.10• Hire extra employee• Less time on start-up development
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BREAK EVEN
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LONG TERM GROWTH
• Projections based on 2% of market– Very conservative– Decreased fixed costs yr by yr– Based on our OWN capabilities
More Information
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FIRST YEAR CAPABILITIES • Each partner, per day:– One new social media client– One scheduled online profile
appointment– One client who wants both
services
• Time allotted to establishing eCG