Emaar MGF Land Limited

ECE House, 28 Kasturba Gandhi Marg

New Delhi - 110 001.

Tel.: 011-4152 1155/4120 3444

www.emaarmgf.com

HORIZONSHORIZONSThe Emaar MGF Newsmagazine | January 2014

a new perspective

CREATING A NEW INDIA

he New Year brings with it a new energy and a promise of

many possibilities. It brings with it a new dawn – filled with Tnew beginnings, new opportunities, and new adventures. If

last year wasn’t what you’d hoped it would be, the New Year gives you

the opportunity to wipe the slate clean – a time to say goodbye to the

disappointments, frustrations, and fears of the year that has passed.

It’s a line in the sand, allowing us to let go of what isn’t serving us,

and embrace all that lies ahead. On the first day of the year, it seems

like the possibilities for our future are endless.

We at Emaar MGF begin this New Year with a new Resolve. A

Resolve which brings with it the determination to move towards a

better and brighter future, one that will guide us towards our end goal

of being the ‘most admired and respected Company in real estate’,

despite the challenges we may encounter along the way.

Here’s to new energies, new dimensions, new horizons, and a whole

new perspective.

In this New Year we bring to you Horizons in a striking new format of

a news-magazine. It is visually strong and brings to you all the new

developments at Emaar MGF. We hope you will enjoy reading it.

Happy 2014.

Shravan Gupta has been a director at Emaar MGF since February 2005 and became

the Managing Director in November 2005. With a Bachelor of Commerce degree

from Shriram College of Commerce, Delhi University, Mr. Gupta has over 15 years of

experience in the real estate and financial services sectors.

As we begin 2014 I take this opportunity to extend my warmest greetings to colleagues,

partners, customers and their families as I wish them a very Happy New Year.

I am particularly excited about the year ahead as we move forth with renewed vigor and

determination. We have spent the last few months taking large strides in streamlining

our organisational processes in keeping with our ambitious goals to build mega

communities which support the building of a ‘New India’.

These large strides are our commitment to move Emaar MGF towards higher business

competitiveness and sustained market leadership, taking us a step closer to our vision to

be ‘the most admired and respected real estate Company in India’. Emaar MGF brings with

it a promise of world class expertise. We are very conscious of our responsibility to deliver

the best in quality and design in keeping with international best practices.

We are committed to set a new benchmark in real

estate practices and lead by example, having well

trained and highly motivated real estate

professionals who provide top quality, superior

value to our customers. We would like to assure our

customers that we are aware of the issues and

concerns faced by them and our steps have

addressed changes at every level.

The year gone by saw the appointment of new CEO-

Projects, a strategy review, governance restructuring,

an operational restructuring and a process

streamlining which looks at every aspect of our

business across Planning, Procurement,

Contracting, Project reviews, Cost Control and Change Management. All steps in the right

direction towards becoming a formidable brand.

We hope to achieve this with the finest real estate services in the region, based on the

highest standards of ethics, value, professionalism and client care, while at the same time

respecting and complying with safety, environmental and legal requirements.

It is our sincere endeavour to contribute effectively towards a brighter and better future

as we embrace these changes. We look forward to your continued support and partnership in our

journey and earnestly hope this is a successful and prosperous year for us all.

We are committed to setting new benchmarks in real estate practices and to lead by example.

Shravan GuptaExecutive Vice Chairman and Managing Director

"MANAGEMENT IS DOING THINGS RIGHT;

LEADERSHIP IS DOING THE RIGHT THINGS."— Peter Drucker, Management guru

2 3

Sanjay Malhotra, joined Emaar MGF in December 2006, as the Chief Operating

Officer, and is currently the Group Chief Financial Officer of the Company. He has

over 26 years of varied functional experience, covering Finance, Business & Project

Development and Operations, in diverse industries like Real Estate development,

Hospitality, Entertainment and Corporate Finance.

India is going through an interesting and challenging phase, where business, economic

and political status quo is being challenged. The impact is being felt with slowdown in

growth and demand, and high inflation. Though, the investment outlook, both at

corporate and individual levels, is currently bearish, the Indian economy is fairly robust

to withstand such temporary phases of slowdown. With sustained initiatives at the

economic, business and regulatory levels, it is a matter of time, when the wheels of growth

shall start moving to a desired pace.

We focus on long term value creation and brand building through the development of our

projects. We have been able to insulate ourselves from the short term adverse market

conditions, by adopting a dynamic business and operating model with respect to the

launch and phasing of projects, flexible pricing and payment plans, flexible contracting

strategy, channelizing resources with a focus on project development and delivery.

Emaar MGF has a robust portfolio of over 18,500 property units under various stages of

development across the country. We have already completed and delivered The Palm

Springs and Commonwealth Games Village in the NCR and other key projects like

Esplanade in Chennai and first phase of Mohali, Indore and Jaipur Townships. We will be

completing and delivering many projects in 2014, amongst which will be Sky Terraces,

Premier Terraces, Garden Terraces, Palm Square, Palm Springs Plaza, Digital Greens,

first phase of Emerald Hills, next phases of Mohali, Jaipur and Indore Township Projects.

We have a pipeline of projects that will be launched progressively to maintain healthy and

sustainable growth. Our objective has always been to bring products to the markets that

are in line with customer expectations in terms of living and business environment,

design and pricing. We value and respect the support from all our stake holders, be it, our

Customers, Contractors, Lenders, Promoters, and last but not the least, our Employees.

The Promoters of the Company, Emaar and MGF, have always complemented each other

and supported the Company through tougher and better times. They have contributed

significantly to the growth of the Company on an ongoing basis, through Investments,

Project Development Global Best Practices, Strategic Guidance and Brand

Development.

We have remained strong at an operating level and our performance is better judged by

our growth in the development of our projects, maintaining a healthy asset-liability

balance and ensuring availability of resources through the dynamic cycles of the

business.

Sanjay Malhotra, CFO

“WE FOCUS ON LONG TERM

VALUE CREATION AND BRAND BUILDING.”

4 5

Dr. K. Ramamurthy, an alumnus of IIT Madras, brings with him extensive cross-

cultural experience of over four decades in the Construction and Infrastructure sector,

with a strong track record of managing strategic responsibilities.

Dr. K. Ramamurthy, CEO Projects

“A MOTTO I LIVE BY:DO IT RIGHT THE FIRST TIME.”

Q1: Emaar MGF is currently in the

process of reinventing and restructuring

itself, working towards sustained market

leadership. What are the key elements of

your strategy to achieve end goals?

I’d like to share a small story with you.

I was the supervising engineer at the

Chennai International Airport and was

overseeing pavement strengthening at

the site. The job required excruciating

accuracy and meticulousness with no

room for error as this was an operational

airport with regular flights coming in

and taking off. You either got it right the

first time or it had to be dismantled!

A lesson that I learned through this

experience, very early in my life, and

have kept with me till today is ‘Do it

right the first time’.

Through my four decades of experience

in the Construction Management

Industry, I have identified three key

drivers to success: People, Processes and

Strategy. We would like to deliver

superior value to our customers. Our

end goal is to keep our customer’s best

interests in mind and ultimately achieve

100% customer satisfaction. We need to

have a unique approach that emphasises

honesty, integrity, passion, service and

professionalism, not only in how we

interface and work with our clients but

how we work with each other.

Going forward, we need to build

committed leadership with a focus on

the customer, integrated processes and

assembly of full teams at the inception

of projects, a quality driven agenda set in

timeliness, waste reduction and prompt

aftercare. We need to foster a

commitment to people through

reinvesting in training, employee

development and performance

management to ensure our people are

our competitive advantage.

“We lay great emphasis on honesty, integrity, passion, service and professionalism in not only how we work with our clients, but how we work with each other.”

6 7

Q2: What are the steps you are taking to

enhance the Project Management

practices at Emaar MGF?

At Emaar MGF, we are proactively

driving accountability, project

monitoring, partnering with the right

contractors, adopting innovative

methods to reduce the number of steps,

simplify design and a streamlined and

assembly line approach at construction

sites to ensure smoother project

management with higher success

delivery.

We have identified five core processes:

1. Design and Change Management, 2.

Planning, 3. Contracting &

Procurement, 4. Cost Control & Project

Review and 5. Tracking. A combination

of all these brings about a successful

completion of the project.

Design needs to be better integrated in

the construction process to optimise the

value of a building to its end users.

Through this, the design team can take

more responsibility for the implications

of their designs in terms of cost, quality,

health and safety.

We are putting in place more efficient

project management and cost

management systems within the

Company to ensure greater

responsibility for people at different

levels in the projects and better cost

estimation that starts at the concept

stage itself. Planning processes have

been put into place to ensure that we get

more streamlined construction quality

and deliveries.

We are developing a more

comprehensive and nuanced approach to

selecting contractors and evaluating

tenders. Contractors will be selected on

the basis of achieving long term

sustainable value for money as opposed

to the lowest tender price. Factors like

the quality of the design, proposed

method of construction, the likely costs

of operating the completed construction

and meeting health and safety

requirements must also be considered.

We are looking to work closely with

contractors of the highest quality, setting

tough expectations and grooming them

as construction partners in the process.

The need of the hour is to change the

paradigm. Quality will be given the

highest importance and documentation

will be put in place to ensure we achieve

quality.

Q3: What’s Emaar MGF’s vision for

2020 and what are your business growth

plans, going forward?

Our vision is to become the most

admired real estate Company in India.

We want to focus on creating market

driven products with well trained and

highly motivated real estate

professionals, who continually work on

providing top quality service for our

clients and customers.

Emaar MGF’s mission in India includes

creating value added, master-planned

communities that meet the full

spectrum of lifestyle needs as contained

in the vision of Emaar-Dubai. We hope

to achieve this with a high standard of

ethics, professionalism and client care,

while respecting and complying with

safety, environmental and legal

regulations. We thus hope to expand

‘market-leadership’ with diverse

products serving our customers’

unique needs, now and into the future.

As a Company, we will consistently

deliver 110% of our client’s

expectations in every real estate

transaction, thereby adding true value

to every relationship. Our ultimate

objective is to run a profitable business

through goal-setting, planning and

superior service to our clients through

honesty in the pricing and in the

marketability of our property.

Our end goal is to

focus on the

customer and

ultimately achieve

100% customer

satisfaction.

“We are driving accountability, project monitoring, partnering with the right contractors and an assembly line approach at construction sites to ensure smoother project management with a higher success delivery.”

8 9

Adrian Hardwick Jones, Chief of Design

“We have moved Design from being the tail of

the animal to being the mouth of the animal.”

As head of the design team at Emaar MGF, Adrian

realises the importance of design not only as an essential

ingredient for customer satisfaction but also as a key

driver of business. And that is why he has ‘moved design

from being the tail of the animal to being the mouth of

the animal.’ “Earlier, we just delivered the end result.

Now, the design team is driving the business case for the

Company. We are now looking at the fundamental

feasibility of the project. We apply financial models to

our project and cash flow management of our projects.”

Realising that ‘Good Design is Good Business’, design at

Emaar MGF has gone through considerable restructuring

and reorganisation, with a sharp focus on product quality,

timelines and decision-making in order to align design

with the business goals of the Company and with its

consumer base.

The Company has redefined its relationships with

vendors and consultants making them creative partners

on projects. “We strive to work with the best consultants

in the field, who understand the market in which we are

building. A cultural sensitivity is the key to be receptive

to the ever-evolving ways families live.”

10 11

Q. What is the role of Design at Emaar MGF?

Emaar has a strong brand identity in Dubai and

the Company aspires to set the same standards in

India by working with the best consultants in the

field, who understand the Indian real estate

market. We are re-looking at design not only from

a point of view of the most innovative practices,

but also from the perspective of how we can help

deliver homes to people. Ultimately, we will

identify as a Company that is not just building

India but building homes for Indians.

Q. How has the role of the Design Team changed

over the past few years?

There has been a fundamental change in our

approach to design within the Company. The

Central Design Team has been led to act as real

estate managers rather than just project

coordinators, and therefore understand design

decisions in terms of revenue and customer

satisfaction, at every step of the way. Better design

not only means greater customer satisfaction, but

it makes good business sense too. And this is

what we are driving within the Company today.

We are learning not to just be reactive to design.

Instead, each step of the design process needs to

be thought out, as this reflects in our final

product. We therefore, no longer work only with

the architects, but instead, we work closely with

all departments to understand their objectives

and translate those to give a better product and

more value to that real estate asset for Emaar

MGF.

“All great architecture is the design of space that contains cuddles,

exalts, or stimulates the persons in that space.” – Philip Johnson

Emaar MGF awards its contracts to

strong partners, who are committed to

jointly deliver a quality product in time.

At the centre of our partnerships lies an

appreciation for shared priorities and it

is through the pursuit of common goals

that we intend to mutually grow.

Through this period of progress for

Emaar MGF India, we intend to build

and preserve robust partnerships that

evolve with us to provide a product that

is in keeping with our international

standards.

BUILDING

THE RIGHT

PARTNERSHIPS

WE SHARE CORE VALUES

“Emaar MGF is a high priority client for us.

Their approach to develop long-term relationships

with clients through unparalleled service delivery

and an uncompromising stand on ethics closely

resonates with the core values of JLL. As a result

of our global presence and expertise, JLL can

provide Emaar MGF insights about real estate

developments, new innovations and emergences in

the real estate arena, bringing international best

practices into the country.

The players that have been able to navigate the

recent tides are going to be the future champions

of Indian realty industry. Going forward, the

appropriate approach would be to continue to

strive towards improving the quality of service

delivery and gaining the confidence of the

consumer. A focus we see clearly at Emaar

MGF”.

- Santosh Kumar, CEO Operations, Jones Lang

LaSalle

Jones Lang LaSalle is a financial and

professional services firm specialising in real

estate services. JLL is engaged in doing

Facility Management for Emaar MGF at

residential and commercial projects like

Palm Springs and Palm Square in Gurgaon

and Esplanade in Chennai.

12 13

PROJECTSCreating spaces for a new India.

CAPITAL TOWERS AT DOWNTOWN: Commercial

MOHALI HILLS: Township

PALM DRIVE: Residential

PALM GARDENS: Residential

PALM TERRACES SELECT: Residential

PALM HILLS: Residential

MARBELLA: Residential

PALM SPRINGS: Residential

14 15

Palm Springs was declared the Best Luxury Residential Project by RICS (Royal Institute of

Chartered Surveyors) in 2011. It was the first project of its kind to introduce a mini cineplex

and a bowling alley within a residential complex.

PALM SPRINGS

Location:

Facilities & Amenities: Recreational Facilities:

The Palm Springs is a luxury, group-housing complex providing integrated community

living. It comprises of 234 apartments and 80 low-rise villas, sprawled across acres of

landscaped garden. Elegant and understated in design, The Palm Springs is a spacious

complex that gives the experience of being an oasis in a city. A harmonious blend of

lifestyle options, from low-rise luxury villas to spacious apartment towers, situated in

acres of elegantly landscaped gardens and parks, The Palm Springs is distinct in theme.

The Palm Springs is situated in the highly desirable and exclusive district of

Gurgaon. Situated near a premium Golf and Country Club it is 10 minutes from the

city’s major shopping district.

Spa facility with treatment rooms,

sauna, and steam room | Fully equipped Health Club | Sports facilities including

badminton, tennis, swimming | Clubhouse with multi-purpose hall with multi cuisine

restaurant, billiards room, card room | Crèche with tot lots, seesaws, baby slides

100% power backup | Air-conditioned apartments | Dual

plumbing to recycle water for landscape and toilets | Provision of LPG pipelines | Fire

detection / sprinkler system Perimeter security | Burglar alarm

system | Smart card access for residents | CCTV in basement and main entrance lobby

for surveillance | Dedicated intercom linking the main gate and each residence | Optical

fibre network | Provision for cable TV.

ARCOP Associates.

Delivered in 2011.

Domestic Amenities:

Security & Technology:

Architectural Firm:

Delivery Schedule:

16 17

“I started working on Palm Drive from November

2010 onwards. Work is on in full swing at the site.

We are working very closely with our expert finishing

site engineers who are keenly supervising finish and

quality. We also have a technical audit on site being

conducted by CBRE. Our best efforts to complete

the project while delivering quality work is at the

centre of our focus.”

Mr. Surender Kumar, AVP Projects, Palm Drive

18 19

PALM DRIVE

Location:

Facilities & Amenities:

The Palm Drive is a luxury group-housing community, providing contemporary living

within tranquil green spaces. The project is spread across over 37 acres and comprises of

Sky Terraces, Premier Terraces, Palm Studio, Villas, Garden Terraces, Palm Terraces and

The Enclave.

Golf Course Extension Road, Sector 66, Gurgaon.

Fully equipped Health Club facility, unisex gym, dance and

aerobics studio | Sports facilities including tennis courts, 2 swimming pools, baby

splash, complete with changing areas | Club with lounge, billiards room, multi-purpose

hall, multi-cuisine restaurant | Créche with tot-lots, seesaws, baby slides, sand pit, party

area and mini club cineplex | Adequate power back-up per apartment | Dual plumbing

to recycle water for landscape and for toilets.

DP Architects, Singapore.

Completion will happen in phases, from 2014 to 2015.

Work is on in full swing at Palm Drive with efforts being made to

deliver the entire project with high quality standards. We have recently appointed CBRE

to do an internal quality check at Palm Drive. The structure work for the entire complex is

complete. Construction has begun on all projects at Palm Drive and is in various stages of

completion.

Architectural Firm:

Delivery Schedule:

Status as on date:

20 21

MOHALI HILLS

Location:

Facilities & Amenities:

Spread over 3,000 acres, Mohali Hills is an ode to Chandigarh’s harmonious architectural

legacy. An integrated master-planned township, it comprises of various plotted

developments including The Views, Multi-storey apartment towers, The Villas, The

Bungalows (designed as expandable homes), Central Plaza (a commercial retail

development) and The Terraces (low-rise premium homes).

Mohali, Punjab.

The Views: Fully air-conditioned apartments | Modular kitchen

with hob & chimney | 80% open areas with exclusive kids’ play area, synthetic badminton

court | 24x7 power back-up and CCTV security system | Treated water supply |

Covered, secure basement parking | Exclusive club house with swimming pool & other

modern amenities | The Villas: 5 bedroom villas on 300, 400 & 500 sq. yard plots and

community greens | Imported marble | School | Additional utility room with toilet |

International standards and specifications | Modular kitchen | Neighbourhood

shopping complex | The Bungalows: Escalation-free price until completion | Vertically

expandable villas on 300 and 500 sq. yard plots | 3 bedroom homes with living areas

facing back lawns | Front covered verandah | Design and foundation ready for two

additional floors | Earthquake resistant structure | Close access to shopping centre, club

house, golf course, health centre, schools and landscaped greens | Construction of four

lane state highway completed | The Terraces: High quality vitrified tiles | Internal walls

plastered and OBD paint | Wooden frame with teak vineered door shutter | External

aluminium glazed doors | Modular switches.

Bassenian Lagoni, California.

The Views: ‘Intimation of Possession’ letters for Tower J have been

sent to customers. Occupation Certificates (OC) for all other towers would be obtained

by December 2014 and construction for these towers is on schedule and is progressing

well. Central Plaza: Major work on Central Plaza has been completed. The Villas:

Occupation Certificate (OC) has been obtained for 31 villas in Sector 108 & 106.

Finishing work has been completed on 15 villas in Sector 108 while 20 villas in Sector 109

and 106 are in advanced stages of completion. The Bungalows: Occupation Certificate

(OC) has been received for 50 units and another 17 units are currently under

construction. The Terraces: Currently still under construction. Finishing work is in

advanced stages of completion on 48 units.

Master Planners:

Status as on date:

artist’s impression

artist’s impression

22 23

CAPITAL TOWERS AT DOWNTOWN

Location:

Facilities & Amenities:

Capital Towers at Downtown is part of a mixed use development project in the heart of

Gurgaon. In August 2013, we launched a commercial project, Capital Tower 1,

strategically located at the gateway of Gurgaon and inspired by the very best of

international architectural design.

The Capital Tower 1 at Downtown is a bustling business domain that serves as an ideal

choice for business or retail headquarters. Setting new benchmarks for excellence in

design, facilities and operational management, it will be a hub for business and retail with

world-class offices, retail outlets and recreational amenities.

Mehrauli-Gurgaon Road, near Guru Dronacharya Metro Station, Gurgaon.

Convenience retail | Concierge services desk | Restaurant &

cafés | Central loading and delivery area | Mail room and central refuge | Fully

integrated fire / life safety with refuge areas | Communication and control room | Wi-fi

connectivity.

Contractor:

Delivery Schedule:

Status as on date:

Shapoorji Pallonji & Co. Ltd.

Expected delivery to be in 2016.

Construction has begun on the project. Excavation work is complete

and the foundation and basement work are in progress. The focus at Capital Towers at

Downtown in Gurgaon has been on getting the project started on time and ensuring that

timelines are met and the project remains on schedule. With very tight deadline of

delivery, the project has some of the best teams on board - both internal and external.

“We find Emaar MGF to be a strong and formidable brand which lays great emphasis on

creativity, innovation and quality of construction. We find ourselves in sync with the Company’s

thinking and approach towards achieving high standards of quality in construction, without

compromising on ethics and values, something that we at Shapoorji Pallonji and Co. Ltd.

resonate with. The Company’s proactive approach towards projects has been a major pull factor

for us. We find there to be an openness of mind towards project execution and a willingness to

accept new ideas and changes as they come. This is the synergy that we value and we intend to

move forward with to deliver a great product which will benefit both Companies.”

– Prakash Kumar, Senior Manager, Business Development, Shapoorji Pallonji and Co. Ltd.

PALM GARDENS

Location:

Facilities & Amenities:

Contractor / Architect:

Delivery Schedule:

Status as on date:

Palm Gardens is a residential integrated community

built across 21.90 acres of land. There are 12 apartment

towers which have been planned around open

landscaped spaces, with a total of 1026 apartments,

including 3 bedroom, 5 bedroom and duplex plans. The

development also includes a Golf putting range, two

schools and EWS.

Sector 83, Gurgaon.

5/10 KVA power back-up | Perimeter security | Multiple parks for

recreation | Modern community centre with sports, gym and health facilities |

Primary/Nursery school | Convenience shopping.

IL&FS Construction Company / DFI.

Construction commenced in June 2012 and is progressing as per schedule.

The expected delivery is September 2015.

Construction work in progress.

PALM HILLS

Location:

Facilities & Amenities:

Architect / Contractor:

Delivery Schedule:

Status as on date:

Palm Hills is a large master planned, group housing

development with parks & landscaped greens. It has a

built up area of 3.32 mn. sq. ft. and a saleable area of

2.646 mn. sq. ft. Palm Hills has a total of 1513 flats with

a choice of 3 Bedroom & 4 Bed Room apartments with

flexible floor plans.

Sector 77, Sikhopur Village, NH-8, Gurgaon.

Multi-level car parking | Community centre complete with sports,

gym, spa and health facilities | Shopping complex | 5 KVA power back-up per unit | Only two

apartments on each floor, with an elevator.

ARCOP Associates Pvt. Ltd. / JMC.

1st quarter of 2015.

Construction work is in progress and structure work has been completed in

all 55 towers.

PALM TERRACES SELECT

Location:

Facilities & Amenities:

Contractor / Architect:

Delivery Schedule:

Status as on date:

Palm Terraces Select is a part of the Palm Drive

development and is spread over a plot area of 7.665

Acres. The project comprises of 12 Towers and a total of

262 Apartments and 16 Pent Houses. With only 2

apartments per floor and 2 dedicated lifts, it gives a

sense of exclusivity and privacy.

Off Golf Course Extension Road, Sector 66,

Gurgaon, Palm Drive Complex.

100% power back-up | VRV airconditioned apartments | Modular

kitchen | Sports facilities with tennis, badminton and basketball courts | 24 hours running

filter, shower and changing areas | Tot-lots, see-saws, baby slides, sand pit, party area | Club

house complete with swimming pool with baby splash, indoor heated pool, bowling alley,

billiards / pool room, health club facility with unisex gym, Jacuzzi, dance and aerobics studio |

Multi-purpose hall.

IL&FS Construction Company / Crisp Design.

Phased handover starting June 2015.

Construction is going as per schedule. All the other activities of the MEP

and finishing are already underway. Work is going on at a fast pace, night and day.

MARBELLA

Location:

Facilities & Amenities:

Contractor:

Delivery Schedule:

Status as on date:

Marbella is a self-contained high-end luxury residential

township sprawling across109.07 acres of land, in

Gurgaon. Apart from 150 villas, Marbella has its own

clubhouse for various recreational activities, a multi-

specialty polyclinic by a leading chain, primary &

nursery school, and convenience shopping.

Sector 65-66, Gurgaon.

Burglar alarm system, Smart

card access for residents and intercom linking the main gate to each residence| Wi-fi

connectivity | High quality electrical wiring, provision for cable tv and modular switches | Spa

facility | Health club with unisex gym, Jacuzzi, dance and aerobics studio | Sports facility with

tennis courts, swimming pool with baby splash | Club with lounge, billiards room, card room,

cigar lounge, multi-purpose hall with bar and multi-cuisine restaurant and mini club cineplex |

Kids’ play area with tot-lots, see-saws, baby slides, sand pit and party area.

IL&FS Construction Company.

2016 for 150 villas.

Work has already begun on the site.

24 25

SPOTLIGHTEvents and News of the Quarter

Thought Leadership @ Emaar

MGF

Emaar MGF presents the Porter Prize

India – 2013.

The Porter Prize, a one-of-its-kind

recognition, has been initiated by Harvard

University and christened after Professor

Michael E Porter. The Porter Prize 2013, one

of the most prestigious and coveted awards in the areas of strategy,

recognises the strategic acumen of corporate India. Emaar MGF

partnered with the Institute for Competitiveness, India to present this

prestigious award to the best Companies in their respective industries.

It was an august gathering with the who’s who of corporate India in

attendance – Ravi Varanasi (Chief-Business Development, NSE), Moses

Manoharan (Editor-in-Chief, Global Dialogue Review), Gerd Hoefner

(MD and CEO, Siemens Technology and Services Pvt. Ltd.), B K

Sethuram (VP, Dow Coatings and Construction, Dow India), Pankaj

Phatarphod (MD, RBS), CVL Srinivas (CEO, Group M, South Asia),

Ravi Begur (Head IT & Sustainability), V Shankar (MD, Rallis) etc.

Subsequently, Nadir Godrej (MD of Godrej Industries and Chairman,

Godrej Agrovert) and Dr. Devi Shetty (MD, Narayana Health)

addressed the audience and threw up some very interesting perspectives

and points for all to ponder upon.

Dr. K. Ramamurthy, CEO, Projects, Emaar MGF, who was a

panelist at the event, touched upon the relevance and

importance of the right talent for Companies to gain

competitive advantage. He spoke about the relevance of

fostering a personal growth plan for talent and a talent

retention strategy which provides an edge over competition.

He also emphasised the need for good corporate governance,

especially given the increasing competition in today’s

business environment.

Mr Ajay Nambiar, Chief Service Officer, Emaar MGF and

Adrian Hardwick Jones, Chief of Design at Emaar MGF who

gave the opening and closing address at the event, addressed

the august gathering of industry leaders, social influencers,

CXO’s, media and the jury. The anticipation and the

eagerness in the room was exciting as the audience waited to

hear Strategy Guru Michael E. Porter’s address, the very

invigorating panel discussions and the much awaited awards

ceremony.

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Emaar MGF as Guest Faculty at ISB, Mohali

Mr. Vikas Gupta, COO, Emaar MGF, addressed management students at ISB Mohali on

the invitation of Professor Tony Ciochetti, associated with Real Estate Chair,

Massachusetts Institute of Technology (MIT). He gave an insightful perspective into

the real estate industry and its various products. He also discussed the challenges faced

by the real estate sector today.

Mr. Rajiv Gupta, Head Sales (North), Emaar MGF, also addressed the audience and

discussed the various schemes under which products can be sold when regular schemes

like construction-linked plans fail to deliver.

Progressive Punjab Summit (9 th-10 th December 2013)

The Government of Punjab held the Progressive Punjab Summit on the 9 th and 10 th of

December 2013 to promote investment in Punjab. Among the invitees were Mr. Mukesh

Ambani, Chairman, Reliance Industries Limited, Mr. L.N. Mittal, NRI business tycoon

and Mr. Sunil Mittal, CEO, Bharti Enterprises.

Emaar MGF being one the largest investors in Punjab also participated in the Summit

and utilised this unique opportunity to communicate their corporate brand with more

than 1000 dignitaries who participated in the event.

Emaar MGF inaugurates The Economic Times ACETECH 2013

Emaar MGF inaugurated The

Economic Times ACETECH 2013

with Dr. K. Ramamurthy, CEO-

Projects, Emaar MGF giving the

inaugural address. Dr. Ramamurthy

touched upon the need of the industry

and criticality of product and service

innovation and how that has a direct

bearing on cost, quality and timely

delivery.

He also elaborated on the contributions made by the real estate industry to India’s overall

GDP and how the real estate industry is enabling its related industries to flourish.

ACETECH is Asia’s largest exhibition of designers, architects and construction material

manufacturers organised every year in Delhi, Mumbai, Bangalore, Ahmedabad and

Chennai.

INDORE GREENS

Standing tall on its commitment to customers, Emaar MGF, India’s leading real

estate developer, has announced the offer of possession of the plots at Indore

Greens – a flagship project of Emaar MGF.

Emaar MGF, recently received the completion certificate for Indore Greens

Township from local authorities after it completed almost all the development

work at site.

Speaking on the occasion, Ajay Nambiar, Chief Service Officer, Emaar MGF

said, “It is really a proud moment for us. We are keeping our promise that we

made to our customers. Emaar MGF has a pan-India presence with an

international expertise in town planning and design. Indore Greens is one such

example of our proficiency which will create the benchmark for others to follow.

Walking an extra mile towards customer satisfaction, Emaar MGF has issued

Intent of Possession (IOP) even for plots that are not currently due for

possession. This way, we have become the first developer in Indore to offer

possession before due date.”

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Emaar MGF Land Limited is a joint venture between Emaar Properties PJSC (‘Emaar’) of

Dubai and MGF Development Limited (‘MGF’) of India. Emaar MGF is a real estate

construction and development Company with a pan-India presence. Its operations span

key segments of real estate construction and development, including residential,

commercial, retail and hospitality sectors. At present, its focus is on the construction and

development of residential projects in Delhi, NCR (Gurgaon), Mohali, Chennai,

Hyderabad, and other key Indian cities.

Headquartered in New Delhi, the Company started operations in India in mid-2005. It is

driven by its mission to develop and deliver unique integrated lifestyle and work place

environments through its focus on high quality architecture, strong project execution

and customer centric approach. Emaar MGF aims to develop ‘integrated master planned

communities’ which comprises of residential projects along with one or more community

facilities, including retail and commercial developments, schools and hospitals, enabling a

‘live, work and play’ theme within the same development. Emaar MGF is presently

developing 54 projects (including project phases), 45 residential projects and 9

commercial/retail projects with an aggregate saleable area of 42.5 mn. square feet, spread

across 8 cities. Some of Emaar MGF’s completed projects include The Palm Springs in

Gurgaon, The Commonwealth Games Village in Delhi and Esplanade in Chennai.

About Emaar:

Emaar, Properties PJSC, a Dubai-based Public Joint Stock Company listed on the Dubai

Financial Market, is one of the world’s leading real estate developers. Emaar, a provider of

premier lifestyles, has been shaping landscapes and lives in the Emirate since the

company’s inception in 1997. Specialising in creating value-added, master-planned

communities that meet the full spectrum of lifestyle needs, a highlight of Emaar’s

approach to developing integrated lifestyle destinations is Downtown Dubai, the 500-acre

mega-project, home of Burj Khalifa – the world’s tallest building and The Dubai Mall – the

world's largest shopping and entertainment destination.

About MGF:

MGF, incorporated in 1996, is engaged in the field of retail real estate development in

northern India. It is currently one of the leading shopping mall developers in northern

India, with approximately 2.5 mn. square feet of retail space delivered and approximately 2

mn square feet of retail space and above 1 mn. square feet of residential space under

development. Some of MGF’s completed projects include The Metropolitan, Megacity

Mall, Metropolis and The Villas in Gurgaon, the City Square Mall in West Delhi, MGF

Metropolitan Mall in South Delhi and MGF Metropolitan Mall in Jaipur.

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Contact Us:

For Sales Queries in India:

Call (Toll-Free): 1800-102-3643* or E-mail: enquiries@emaarmgf.com

For International (outside India) Sales Queries:

Call +91-124-4416304* or E-mail: enquiries@emaarmgf.com

(Standard ISD rates apply as this is not a toll free service)

For an Existing Domestic (India) Customer:

Call (Toll-Free): 1800-103-3643* or E-mail: feedback@emaarmgf.com

For an Existing International (outside India) Customer:

Call +91-124-4416306* or E-mail: feedback@emaarmgf.com

(Standard ISD rates apply as this is not a toll free service)

*Business Timings (IST):

Monday to Friday: 10:00 hours to 18:00 hours

Weekends and National Holidays: 10:00 hours to 17:00 hours

You may contact us at the following addresses:

Sales Office:

Emaar MGF Business Park

Mehrauli-Gurgaon Road, Sikandarpur Chowk

Sector 28, Gurgaon 122002, Haryana.

Email: enquiries @emaarmgf.com

Toll Free: 1800-102-3643

Corporate Office:

Emaar MGF Land Limited

ECE House, 28 Kasturba Gandhi Marg

New Delhi - 110 001.

Tel.: 011-4152 1155/4120 3444

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