Programme Features

Message from the Head of Department and Programme Leader

About The Hong Kong Institute of Education

Message from Co-Programme Leader

Nurture Local and Regional Second-tier Cultural Leaders

Message from Goldsmiths, University of London

About Goldsmiths, University of London

Programme Aim and Learning Outcomes

Programme Structure

Participant Profile and Highlights of Intensive Teaching Period 1

Pedagogy

International Outlook and Overseas Study Trip

Academic/Teaching Staff (2014-16 Cohort)

Mode of Learning

Admission and Application

Enquiry

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Shanghai

Hong Kong

Guangzhou

Macau

Kuala Lumpur

Programme Features• TheonlyEXECUTIVEMasterofArtsprogrammeinarts/culturalmanagementinHongKong;

• Speciallydesignedforin-servicearts/culturalmanagersfromHongKongandtheregionwhohaveminimum fiveyearsofmanagerialexperience;

• PartnershipwithGoldsmiths,UniversityofLondon,providingtwocoursesrelatedto“CreativeEntrepreneurship”;

• Two-yearpart-timestudythroughintensiveteachingmodulesandblendedlearningtosuitbusyarts/cultural managers;eachyearonlymeetfortwointensiveperiodseachlastingtendays;

• Relevanceofcoveragetobothnon-profitandcommercialculturalenterprises;

• Bringingtogetherartsmanagement,artsengagement/educationwithculturalentrepreneurshipinthe curriculum;and

• Taughtbyateamofdistinguishedacademicsandseniorpractitionersfromartsandculturalsectorsin HongKong,BritainandTaiwan,etc.

ThefirstcohortofEMAparticipantsin2014comprisesexperiencedculturalmanagersfromfiveregionalcities.Theiruniqueanddiversebackgroundsprovideapowerfulnetworkingandlearningplatform.

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Professor Samuel LEONG PhD

ProgrammeLeaderofEMA(AME)AssociateDean(QualityAssuranceandEnhancement)ofFacultyofLiberalArtsandSocialSciences

HeadofDepartmentofCulturalandCreativeArtsDirectorofUNESCOObservatoryforResearchinLocalCulturesandCreativityinEducation

TheHongKongInstituteofEducation

Demand for arts and culturalmanagementtraininghas increasedsignificantly intherecentdecade.With theexcitingdevelopmentof theWestKowloonCulturalDistrictandHongKong’svisiontobean internationalculturalhub,HongKongisinauniquepositiontobecomearegionalcentreforartsmanagementtrainingandrelatedprofessional development. Our response tocurrent industryneedsaswellascontributiontoHongKong’sfutureisthedevelopmentofanewtwo-yearpart-timeExecutiveMasterofArtsinArtsManagementandEntrepreneurship(EMA[AME])programme–thefirstandONLYExecutiveMasterofArtsProgrammeinHongKong.

Theprogrammewas launchedsuccessfully in2013, andaddresses the special challengesconfronting today’s leadersandmanagersofartsandculturalenterprises inHongKongandthe region, including issuesof globalization,entrepreneurshipandaudienceengagement.It aims to deepen and strengthen students’professionalknowledgeand insightpertainingto the vital aspects of ar ts administration,

managementandentrepreneurship. Astheonlyacademicdepartment inHongKong focusingonCulturalandCreativeArts ineducation, theDepartmentofCulturalandCreativeArtshaspartneredwithGoldsmiths,UniversityofLondon,oneof thepioneers inpursuing trainingandresearchrelatingtoentrepreneurshipinartsandculturalorganizations.TheGuardianUniversityGuiderecentlyplacedGoldsmiths intheworld'stop100,andtheUK'stop20,universitiesfortheartsandhumanities.Goldsmiths isbestknownforcoursesand research relating tocreativityandculture,andhasareputationforproducingwell-knownartists. Toensurethatstudentsgetthemostupdatedandpracticalknowledge, theprogrammeistaughtbyaninternationalacademicteamfromHongKong,Britain,USAandTaiwan.

IwouldliketothankallthestakeholdersfortheirstaunchsupportforthesuccessfulofferingofthisEMA(AME)programme.Youareinvitedto joinusandparticipateinthisexcitingprogrammeanditsfutureactivities.

Message from the

Head of Department and Programme Leader

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TheHongKong InstituteofEducation (HKIEd) isoneoftheeightUniversityGrantsCommittee(UGC)-funded institutions inHongKong. Itwasgranted“Self-Accrediting”statusin2004bytheHongKongCouncilforAccreditationofAcademicandVocationalQualifications(HKCAAQA),andisthelargestproviderof teachereducation inHongKong,with itsmaincampusatTaiPo,andsatellitecampusatTseungKwanO.

TheHKIEdhas3 faculties (FacultyofLiberalArtsandSocial Sciences, Faculty of Education andHumanDevelopmentandFacultyofHumanities),aGraduateSchooland17departmentsofferingmulti-disciplinaryprogrammesfromcertificatetodoctorallevel.Over1,000studentsareservicedbymorethan400academicand teachingstaff,ofwhich90%holdearneddoctorates.

TheHKIEd has the only academic departmentfocusingonculturalandcreativeartseducationinHongKong. TheDepartment of Cultural andCreativeArts (CCA) (http://www.ied.edu.hk/cca)aimstonurtureskilled,knowledgeableandcaringstudentswhospecialize inmusicalarts,visualartsorinterdisciplinaryarts,empoweringthemtoachieveacademicandartisticexcellence in transformativerolesas innovativeeducators, enterprisingartspractitioners,creativethinkersandcultural leadersinthe21stcentury.

In2012,TheDepartmentofCCAlaunchedtheArtsPromotionEnhancementProject (APEP) (http://www.ied.edu.hk/apep) to enhance promotionandmanagement of the arts inHongKong byempoweringartsmanagementprofessionalsthroughresearch,professional trainingaswellasprovisionof learningandprofessionalexchangeplatforms.Anumberoftrainingactivitiesandresearchhavebeenundertaken.

Anca CHUNGSenior Manager, Corporate CommunicationsHong Kong Youth Arts Foundation(EMA Participant)

HavingmovedbackfromLondonrecently,Iwantedanefficientandthoroughwayoflearningmoreaboutthelocalandregionalculturalandcreativeindustries.Althoughwehaveonlycompletedourfirstsemester,I'vefoundthatthisEMAprogrammehasalreadyopenedmanydoors.Theemphasisonteamworkandnetworkingallowsfor thought-provokingexchanges.Thefact that thecourse is taughtby industryprofessionalsprovidesinvaluableinsightintothefutureofartsinHongKong.

About

The Hong KongInstitute of Education

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Message from

Co-Programme Leader

Professor TSENG Sun-man

Co-ProgrammeLeaderofEMA(AME)AdjunctProfessorofDepartmentofCulturalandCreativeArts

FacultyofLiberalArtsandSocialSciences

TheHongKongInstituteofEducation

ItgivesmegreatpleasuretoworktogetherwithProf.SamuelLeongandMr.GeraldLidstoneinputtingtogetherthisprogrammeinordertoaddresstheuniquetrainingneedsofexperiencedarts/culturalmanagers.IhavebeenprivilegedtohavetaughtartsmanagementformorethantwodecadesinHongKongandMainlandChina,withseveralhundredofmyex-studentsnowservingasculturalmanagersinHongKong,Macau,Taiwan,SingaporeandMainlandChina.Thekeyguidingprinciplesforthisnewprogrammehavebeen:

Due to theirheavyworkload,manyculturalmanagersopt to learn throughshort coursesandworkshops.Whilstshort-termprofessionaltrainingprogrammesandoverseasinternshipsmayenhanceprofessionalknowledgeandinternationaloutlookquickly,theyusuallyhavelimitedimpactonthecriticalandanalyticalskillsoftheparticipants.Onlyawell-structuredaward-bearingacademicprogrammecangivestudentsaholisticperspectiveofarts/culturalmanagementandimprovehis/hercritical,analyticalandmetacognitionskills.Ananalogywouldbetooffersomeonefishtostophimfromstarving,buttheobjectiveshouldbetoturnhim/herintoafishermanovertime.

Mydeepgratitudetoallmyco-workersintheHKIEd,Goldsmiths,strategicpartners,guestteachers,ex-studentsand friends foryourunfailingsupport,withoutwhich thisprogrammewouldnothaveexisted.

a. optimizingtheremarkablesynergyofhavingexperiencedculturalmanagersfromdifferentcitieslearningtogether;

b. usingthecasestudyapproachtoexaminelatesttrends inartsengagementanddissemination,culturalpolicy,culturalmanagementpracticesetc.;

c. requiringstudentstointegratetheorieswiththeiractualworkingexperiencethoughself-reflectionandmetacognition;and

d. placingsignificantemphasisonsustainablemodesofoperationofculturalenterprises in thecurriculum.

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Withtherapiddevelopmentofcultural industriesandbuildingofnumerous cultural facilities inHongKongandtheregion,high-levelmanagementexpertiseandinsightsonhowto improveculturalsoftwarearespeciallyneeded.Demandforqualityarts/culturalmanagement trainingprogrammeswhichcater to thespecialneedsofHongKongand the region isunprecedented.Against thisbackgroundtheChiefExecutiveoftheHongKongSpecialAdministrativeRegionrecentlyearmarkedspecial fundingtostrengthenarts managementtrainingandHongKong ispoised tobecomearegional centre for artsmanagement trainingandprofessionaldevelopment. Thesuccessfulpresentationof theannualCulturalLeadershipSummit inHongKong in the last fewyears isamilestone.

It isapitythatnoneoftheexistingpost-graduateaward-bearingartsmanagement programmesinHongKong(andfew in theregion) is targetedat experienced in-service artsmanagers. TheEMA(AME)programmeisthusspeciallydesignedtocaterfortheneedsofexperiencedin-servicearts/culturalmanagersfromHongKongandtheregion.Buildingon thepriormanagementexperiencesofparticipants, theprogrammeaimsto integratetheories and practices of artsmanagement,artseducationandentrepreneurship. Throughastudent-centered learningandself-reflectionapproach , s tuden ts a re gu ided to makesubstantialadvancementon theirprofessionaloutlookandpersonaldevelopment. It isbelievedthat graduatesof thisprogrammewill bewellequippedtobecomesecond-tierculturalleadersinHongKongandtheregion.

Strategic Partners

Integrationoftheprogrammewiththeindustry isextremely important. Anumberof industrypartners(fromHongKongandtheregion)willbefeaturedeachyeartoprovidetheprogrammewithlatestcasestudiesandresearchopportunities.Seniormanagementfromindustrypartnerswillsharetheirinsightsasguestspeakers.

Nurture

Local and Regional Second-tier Cultural Leaders

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Message from

Goldsmiths, University of London

Gerald LIDSTONE

Director,InstituteofCreativeandCulturalEntrepreneurship(ICCE)Goldsmiths,UniversityofLondon

Director,MasterofArtsinArtsAdministrationandCulturalPolicy

The I n s t i t u te o f C r ea t i ve and Cu l t u r a lEntrepreneurship(ICCE)atGoldsmiths,Universityof London is delighted to be developing acollaborationwiththeHKIEdtocontributetothenewExecutiveMasterofArtsinArtsManagementandEntrepreneurship. ICCE takes thebroaderview thatEntrepreneurship is the creationofvalue, this valuecouldbesocial,aestheticorfinancial,andthatwhenentrepreneurialactivityisstrongthethreestrandsareinterwoven.

ICCEhascreatededucationforpeoplewhoaredevelopingbusinessesaroundacreativepracticeorareaofexpertise.Alsoeducationandtrainingforpolicymakerswhowant tounderstandhowtocreate the infrastructureneeded tosupportanenvironmentof creativeentrepreneurship.Astrongfeatureof theteaching isengagementwhichenablesstudents toworkwith industrypartnerstodevelopandexplorenewenterprisesand create new networkswithin the sector.

ICCEcoursesnurturetheskillsandattitudesofstudents toallow them tobecome innovatorsand to providemodels of entrepreneurial/businesssupportrelevantandusefulforcreativeentrepreneurs.Theywillprovidea linkbetweenthetheoreticalaspectsof thebroaderoverviewofsectorsandtheirspecificpracticesandworktofocusonhowcreativitycanbestrengthenedwhenputthroughcreativecommercializationmodellingtechniques.

Theareaof leadershipwillalsobedevelopedthroughmodules from theory to practice,particularly looking atwhere leadership andentrepreneurshipcome together.At thesametimewelookatthepoliciesneededbycountries,regionsandcitiestodeveloptheinfrastructuretomaintainhealthycreativeandculturalindustries.

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About

Goldsmiths, University of London

Goldsmiths,UniversityofLondonisintheworld'stop100,andtheUK's top20universities for theartsandhumanities. Internationally renowned forourcreativeand innovativeapproachto teachingandresearch,weofferundergraduate,postgraduate,teacher trainingandreturn-to-studyopportunitiesin subjects covering the arts, social sciences,humanitiesandcomputing.Weare rankedninthintheUKforworld-leading4*research(ResearchAssessmentExercise2008), andouracademicexcellence isfurther illustrated inourmembershipof the1994Group,whichbringstogetheraselectnumberof research-focuseduniversities.Manyofour formerstudentshavebecome leadersandinnovators in their chosen fieldsandsix of ourformerstudentshavewon theprestigiousTurnerPrize. Goldsmiths is one of 18 self governingCollegesoftheUniversityofLondon.

WithinGoldsmiths,ICCEdeliversenterprise,culturalmanagementandpolicyeducationto thecreativeandculturalsectors,andsupports research into

newapproachestobusiness,financialmodelsandmanagement in theCreativeEconomy. Itdeliversa rangeofacademicprogrammesandpresentsactivitiesandevents topromoteanenvironmentinwhichcreativeandculturalentrepreneurshipcan f lour ish . Our approach is to in tegrateentrepreneurship within the development ofcreativepractices,andtotakeacreativeapproachto thedevelopmentofnewbusinessesand theinfrastructurethatsupportsthem.

In relation toartsandculturalorganizationsweencouragestudents to criticallyanalyzecurrentmanagementandpolicypracticeatbothmicroandmacrolevelsandrecognizetheirpotentialtocreatenewmodelsandpracticeforboth.WehaveMasterofArts inCreativeandCulturalEntrepreneurship,Cultural Policy and Arts Administration, SocialEntrepreneurship, Cultural Policy and Tourism,CulturalPolicyRelationsandDiplomacy.

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Programme Aim

Learning Outcomes

Ouraimistonurtureexperiencedarts/culturalmanagerstobeinformedbyaninternationaloutlookandtoacquiretheknowledge,skills,understandingandcommitmenttomakeartsandculturalenterprisesmorerelevanttocontemporarysociety.

Onsuccessfulcompletionoftheprogramme,participantswillbeableto:

a. explainthedifferentforcesinthearts/cultural ecology and ways to effect change,includingadvocacy;

b. masterthemajor aspects of arts managementincludingstrategicmanagement,programming( i n c l ud i n g l e a r n i n g and pa r t i c i p a t i onprogrammes),humanresourcesmanagement,financialmanagement,marketing, audiencebuilding, lawandcontracts, fundraising,crisismanagementandaudiencedevelopment;

c. developadvancedknowledgeandunderstandingof thevalue chain inthe arts and cultural i n d u s t r i e s , r i s k m a n a g e m e n t a n d entrepreneurship which enable them todevelop sustainable modes of operation for arts and cultural enterprises;

StrategicartsmanagementcoursesuchastheEMA(AME)offeredbytheHKIEd ismostwanted intoday's fastchangingpaceartsandculture industry. IseetheHKIEdExecutiveMAprogrammeasan 'IDEAL' courseformiddle-levelartsmanagerwithgreat flexibilityandpossibility toturnarts intooutcomes.

Mr. HO Wee-san, Terence General ManagerSingapore Chinese Orchestra

d. acquireapersonalizedprofessionaltoolkitthatenables them to plan programmes for theartsandculturewithanappropriatebalancebetween theoptimization of the artistic, educational, economic and social impact of different arts activities;

e. demonstrate the social-cultural, political,economicandeducationalaspectsofaudience engagement;and

f. develop insightsoneducationand learningwhich will enable them to optimize the artistic and educational impacts of arts/cultural events aswellas to groom their working teams into acquiring the characteristics of “learning organizations”.

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Participantsarerequiredtocomplete11courseswith24-credit-pointforgraduation.

Programme Structure

Arts Management-related

• ManagementandLeadershipofCulturalEnterprises(Parts1and2)(3credits)

• CulturalPolicyandSustainability(1.5credits)

• MarketingandFundraisingforArtsandCulturalOrganizations(3credits)

• FinancialManagementforArtsandCulturalOrganizations(1.5credits)

• LegalIssuesforArtsandCulturalEnterprises(1.5credits)

Christy LEE Programme ManagerChung Ying Theatre Company (HK) Limited(EMA Participant)

Afterworking in the field formanyyears, Ihavebeen looking foran idealmasterprogramme inartsmanagement. Though thisEMAprogramme isnewandstartedrecruitingitsfirstclasslastyear, Iappliedwithouthesitationafterreading its ideaandmodules.Thefirstsemester,anintensiveteachingperiodinFebruaryfollowingbyane-learningperiod, issoontobecompleted,Iamsatisfiedandfounditavaluableopportunitytolearnfromaprofessionalteachingteamandthesynergyofthewholeclass.Newideasaresparkledandthesewillenhanceanimblemindonmyconceptofarts management.

# OfferedinconjunctionwithGoldsmiths,UniversityofLondon.LectureswilltakeplaceinHongKongwithincomingProfessorsfromGoldsmiths,UniversityofLondon.

@ Selectonefromtwocoursesandtheelectivecourseswillbeofferedinalternateyears.

^ Thiscourseisconductedasa5-daystudytrip.Participantsneedtopaytravel-relatedexpensesofthetrip(dependingonthedestination).

Arts and Culture-related

• TheCreation,DisseminationandCritiqueoftheArts(1.5credits)

• CaseStudyinArtsManagementandCulturalContext(1.5credits)@^

Arts Engagement / Education-related

• ArtsEngagementandEducation(3credits)

• SeminarsinPublicEngagementStrategiesofCulturalVenues(1.5credits)@

Entrepreneurship-related

• CreativeEntrepreneurship(3credits)#

• EntrepreneurialLeadershipandCulturalManagement(Parts1and2)(3credits)#

Research-related

• ResearchMethodsinArtsManagement(1.5credits)

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Participant Profile1st Cohort of EMA Participants

Guangzhou LIANGLi-zhenJenny ( 梁麗珍 )

ExecutiveOfficeDirector,ArtEducationDirector

GuangzhouOperaHouse

Hong Kong　　　　　

CHUNGYun-kayAnca( 鍾胤淇 )

SeniorManager,CorporateCommunications

HongKongYouthArtsFoundation

LEEKit-yeeKitty( 李潔兒 )

SeniorManager,CulturalServices(NTWestVenue)

HKSARGovernment-LeisureandCulturalServicesDepartment

LEEShuk-kwanChristy( 李淑君 )

ProgrammeManager ChungYingTheatreCompany(HK)Limited

LEEWing-yeeFrieda ( 李詠兒 )

AssistantProjectManager China-TechEngineeringCo.Ltd.

LEEYau-chungJones ( 李祐宗 )

ProjectCoordinator TheHongKongAcademyforPerformingArts-SchoolofChineseOpera

LEUNGMei-leeMay( 梁美莉 )

ConcertAssistant TheHongKongAcademyforPerformingArts-SchoolofMusic

TANGYiu-ming( 鄧耀銘 )

ProgramManager WindMillGrassTheatreLimited

Kuala Lumpur CH'NGLip-kangEric( 莊立康 )

ExecutiveDirector InxoProductions

Macau　　　

KUONGWa-funErik ( 鄺華歡 )

ManagingandCreativeDirector CreativeLinksLimited

PANGSin-ianMandy ( 彭羨欣 )

SeniorTechnician(DepartmentforthePromotionofCulturalandCreativeIndustries)

CulturalAffairsBureauoftheMacaoS.A.R.Government

UNGSi-inCecilia( 吳思衍 )

ProgrammeExecutive(CulturalEventsDepartment)

CulturalAffairsBureauoftheMacaoS.A.R.Government

Shanghai LULi-pingTracy( 陸莉萍 )

DeputyManagerofMarketingDepartment

ShanghaiDramaticArtsCenter

WANGJieAlice( 王潔 )

PressOfficer ShanghaiGrandTheatre

MeetingwithMr.MichaelLynch,CEOofWestKowloonCulturalDistrictAuthority

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Inadditiontoattendinglessonsfromthreecourses,EMAparticipantsmetwithCEOsofsomemajorartsandculturalorganizationsinHongKong,attendedtalksonculturalmanagement-relatedtopicsandnetworkedwithseniormanagementofHongKongartsandculturalorganizations.

Lesson/ClassDiscussion

SpringReceptionco-hostedwithHongKongArtsAdministratorsAssociation

TalkdeliveredbyMr.GeraldLidstone,ProfessorfromGoldsmiths,UniversityofLondonon“StrategicMarketingandAudienceDevelopmentforCulturalOrganizations”

Highlights of

Intensive Teaching Period 1 (2014 February)

TalkdeliveredbyMr.KingsleyJayasekera,Head,MarketingandDigitalof WestKowloonCulturalDistrictaboutaudiencedevelopmenttechniquesusedinUK

VisittoAsiaSociety,HongKongandTalkbyMsAliceMong,ExecutiveDirector

ProducerSenior Manager of Cultural Venues Festival AdministratorProgramme Manager

Executive DirectorOfficer from Cultural Affairs Bureau

Arts Education Director

Press

Executive Director

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Forthosewhoalreadyhaveyearsofworkingexperienceinartsadministrationlikememaysometimeshaveafeelingofworkinginanivorytower.Mypersonalexperienceoftakingamastercourseinartsmanagement isthat ithelpsrectifymymissionandvisionasaresponsibleartsadministratorandinspiresmeothernewwaysof thinking. IamgladtoseeProfessorTsengmakesadreammasterprogrammecometrue.WithProfessor'swell-thoughtplanning,thisprogrammenotonlycanhelpputtheoriesintoaction,butalsoprovideapreciousplatformforartspractitionersfromdifferentplacestoshareamongthemselvestheirvaluableexperience,anindispensablelearningprocesswhichcandefinitelybroadenyourhorizonsandshouldnotbemissed.

Ms. AU Wai-yingSenior Manager Cultural Services (Civic Centre Planning)Leisure and Cultural Services Department, HKSAR

Pedagogy TheEMA(AME)programme is individualandcareer focused,built around real-worldpracticesandexperiencesthatconnectwithstudiesundertakenintheprogramme.Participantslearningaretobeappliedintotheirprofessionalworkthroughexperimenting,challengingandcritically reflectingonapplicationsofnewknowledgeandskills thatcouldmakeadifference.Thedeliverymethodscaterspecially to theprofessionalworkingbackgroundoftheparticipantsasexperiencedmanagers.

This programmestrives to introducea structuredanddisciplinedapproach to learning throughmetacognition,creativethinkingandforwardplanning.Theself-reflectionandplanningprocesswillbeguidedbyapersonal tutorassignedtoeachparticipant.Graduatesof theprogrammeshouldbecomestrongrolemodelswillingtobecritical,reflective,creativeandengagedwithpersonalandorganisationalchange.

Aroundtheworldartsorganizationsareventuringintonewanddiverseartsengagementactivities(underdifferent labelsasartseducation,outreach, learningandexploration,arts-in-education,audiencedevelopment,etc).Thepurpose is thesame:“strivingtomaketheartsmorerelevanttocontemporarysociety”.Theintegrationofeducationalelements intheEMA(AME)programmewillequipartsmanagerswiththeinsightandskills inmonitoringandevaluatingartsengagementprogrammes.Theircommitmentto learningandeducationwillbe instrumental intransformingtheirownorganizations intosustainable“learninginstitutions”.

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LIANG Li-zhenDirector of Arts Education and Director of President OfficeGuangzhou Opera House(EMA Participant)

IamsoproudtobethefirstbatchofEMAprogrammeofTheHKIEd.TheEMAisa tailor-madeprogrammeforexperiencedartsadministrators,withexperiencedprofessors, inspiring casediscussionandcolleagueswhocomefromvariousculturalbackgrounds. Insteadofabsorbingknowledgepassively,theexperienceoflearningherebecomesaprocessofself-reflectionandaprocessofsearchingforamoreself-adaptedstrategy.Weconstantlylearnfromlecturersandpeers,soakourselves inthisstimulating learningenvironmentlikesponges,which,Ibelieve,willbringremarkableprogresstomycareerinartsadministration

Overseas Study Trip

Throughpartnershipwithaprestigiousoverseasuniversityandworkingwithanumberofdistinguishedregionalcultural institutionsasstrategicpartners,ourtoppriority istoenhancetheinternationaloutlookofourparticipants.Theywould learn latest internationalbestpractices fromfacultymembers,guestspeakers,fellowstudentsaswellasthroughsitevisits.Theirinternationalexposureandnetworkingwouldbeenhancedby:

Afive-daystudytrip (Case Study in Arts Management and Cultural Contexts)toaspotlightcitychosenbythecourseleader intheAsia-Pacificregion(suchasSingapore,Beijing,Melbourne,SeoulandTaipei,etc.)willbearranged.Itcomprisesofvisitstoarangeofkeyartsandculturalinstitutionsinthespotlightcity,supplementedbylecturesconductedbeforeandduringthetrip.

a. a t t e n d i n g t w o c o u r s e s o n c u l t u r a lentrepreneurship of fered by Institute ofCreativeandCulturalEntrepreneurship(ICCE),Goldsmiths,UniversityofLondon;

b. learninglatestinternationalbestpracticesfromacademicsandseniormanagersoftheartsandculturalindustriessectorsinHongKong,BritainandTaiwan,etc.

c. learning together with a diverse group ofdistinguishedmiddle-ranking arts/culturalmanagersfromdifferentcitiesintheregion;

d. v is i t ing key cu l tura l inst i tut ions in thespotlightcityand interactingwith theirseniormanagementsduringtheelectivecourse“CaseStudyinArtsManagementandCulturalContext”(5-daystudytrip)

International Outlook

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Prof.Tsenghasheldanumberofseniorartsmanagementpositions inHongKong, includingExecutiveDirectoroftheHongKongArtsFestivalSocietyandSecretary-GeneraloftheHongKongArtsDevelopmentCouncil.From2006to2008,hewasChairandProfessorof theArtsAdministrationDepartmentof theShanghaiConservatoryofMusic.HehasdevelopedandtaughtmanyartsmanagementprogrammesinHongKongandMainlandChina,withmorethantwohundredofhisex-studentsnowservingasculturalmanagersinHongKong,Macau,PRC,TaiwanandSingapore.

Prof.Tsangisa leader inthecontemporarymusicfield,havingnumerouscommissionsandperformancesby localand internationalperforminggroups including theBostonSymphonyOrchestra, theHongKongPhilharmonicOrchestra,etc.HehasservedasPresidentoftheInternationalSocietyforContemporaryMusic(ISCM)andcurrentlyHonoraryMemberoftheAsianComposersLeague.HealsospecializesinConducting,MusicTheory, InternationalMusicPromotionandPractices.Hisresearch interests includeMusic Instinct,CreativeMusicking,GeneralCompositionandCulturalPolicy.

Academic/Teaching Staff (2014-16 Cohort) The Hong Kong Institute of Education

Professor TSENG Sun-manCo-ProgrammeLeaderofEMA(AME)AdjunctProfessor,TheHongKongInstituteofEducationSummitChair,CulturalLeadershipSummit2013,HongKongChairman,CommitteeonVenuePartnership,LeisureandCulturalServicesDepartmentMember,AdvisoryCommitteeonArtsDevelopment,HongKongGovernment

MBACUHK;MMusManhattan;PDip(ArtsAdmin)City;BA(Music)CUHK

Professor Richard TSANG Yip-fat Professor,TheHongKongInstituteofEducation

PhDYork;MMus(Composition)Hull ;BA(Music)CUHK

Professor Samuel LEONGProgrammeLeaderofEMA(AME)AssociateDean(QualityAssuranceandEnhancement),FacultyofLiberalArtsandSocialSciencesHead,DepartmentofCulturalandCreativeArtsDirector,UNESCOObservatoryforResearchinLocalCulturesandCreativityinEducationTheHongKongInstituteofEducation

PhDW.Aust;SpMusEdMichigan;MMus(Dist)Michigan;BMusEd(Hons)W.Aust;LTCL;LRSMLondon;MACE

Prof.Leong'sprofessionalworkhasbeenmultifarious,internationalandinterdisciplinary–spanningeducationand research,performance, technology,businessandadministration,culturalpolicyand thecreativeindustry.Hehascontributedtoover100publicationsincludingUsingMusicTechnologyinMusicEducation,Musicianshipinthe21stCentury,OxfordHandbookofMusicEducation,InternationalYearbookforResearchinArtsEducationandInternationalHandbookofCreativeLearning.HehasalsogiveninvitedpresentationsinfivecontinentsincludingtheWorldAllianceforArtsEducationWorldSummit,WorldLearningConference,andWorldCreativitySummit.

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Dr.Zoranisatransdisciplinaryartist,educator,andresearcher.Hisworkhasbeenshowninmorethan60exhibitionsandfestivalsworldwide, includingpublicartprojects inNewYork,DublinandHongKong,etc.Dr.ZoranparticipatedinArtistresidenciesattheSchoolofVisualArts(NewYork),Wooloo(Berlin),PacificNorthwestCollegeofArt(Portland,OR)andVermontStudioCenter,etc.HewasawardedCECArtslinkAward(NewYork)andVSCArtistGrant.HeservedasCreativeDirectorofapublishingcompanyandboardmemberofanon-profitculturalorganization.

Dr. Poposki ZORANLecturer,TheHongKongInstituteofEducation

PhD(CulturalStudies)EuroBalkan;MFA(NewMedia)DUK,Austria

Dr.PrudenceLau is foundingmemberof theHongKongChapterofDOCOMOMO(DocumentationandConservationofbuildings,sitesandneighbourhoodsof theModernMovement).Shecollaborateswithprofessionalsand localorganisationswith theaimof raisingawareness in thearts,culturalandurbanheritageofHongKongandAsia.SheisalsointerestedinresearchontwentiethcenturyurbanandculturalformsandthenegotiationbetweenlocaltraditionsandcolonialagendainAsiaandSoutheastAsia.

Dr. Prudence LAU Leung-kwok Lecturer,TheHongKongInstituteofEducation

PhD(Architecture)CUHK;BA(ArchitecturalStudies)CUHK

Professor Desmond HUI Cheuk-kuenAdjunctProfessor,TheHongKongInstituteofEducationandManagingDirector,CultureandDevelopmentConsultancyLimited

PhDandMPhilCantab;BArchCornell ;OAA;MRAIC;HKIA;ARB

Prof.HuiisManagingDirectorofCultureandDevelopmentConsultancyLimitedandNon-executiveDirectoroftheUrbanRenewalAuthority.HeholdsVisitingandAdjunctProfessorshipinMainlandChinaandHongKong.FormerlyhewasAssociateDeanofArtsandProfessoratTheChineseUniversityofHongKong,DirectoroftheCentreforCulturalPolicyResearchatTheUniversityofHongKong,GuestScholarattheCanadianCentreforArchitecture,MontrealandResearchFellowatStEdmund’sCollege,Cambridge.

He isatpresentMuseumExpertAdvisorof theHongKongGovernment,memberof the InternationalCommitteeofArchitecturalCriticsandeditorialboardofTheCreative Industries Journal (UK)andTheInternationalJournalofCulturalandCreativeIndustries(Taiwan).

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Professors from

Goldsmiths,University of London

Mr.Lidstoneoriginallyworkedasatheatredesigneralsomanagingandtouringproductionsextensively inEasternEuropeandtheUSAbeforefoundingthepostgraduateMasterofArts inArtsAdministrationandCulturalPolicyandlatertheMasterofArtsinCreativeandCulturalEntrepreneurshipatGoldsmiths.Healsoco-createdanewMasterofArtsinCulturalandCreativeIndustriesinAbuDhabiandaCulturalPolicysummerschool forBostonUniversity.For theBritishCouncilandotheragencieshehastaughtartsmanagementcoursesincludingArtsMarketing,ArtsEducation,Fundraising,CopyrightandStrategicPlanninginover20countriesworldwide.

Ms.Primeisa lecturer increativeenterprise, innovation,socialenterprise,culturalpolicy, leadershipandmanagement.Shehasworkedinternationallyfor IIMBinBangalore,GoDowninNairobiandtheEastAfricaregionandintheUKnationallyfortheArtsCouncilEngland,theNationalEndowmentforScience,TechnologyandtheArts(NESTA)andtheInnovationUnit.ShewasresponsibleforthecontentanddeliveryofNESTA’sresidential trainingprogrammeforhighly talented individualsandmanagedanationalseedfundfornewbusinessmodelsintheCreativeIndustries.Theprogressiveandgroundbreakingapproachtolearninginthatarealedtoanopensourceguideforcreativestart-ups.Witha£15millionspending,over70newbusinessesweresupported,launchedandremaintrading.

Professor Gerald LIDSTONEDirector,InstituteofCreativeandCulturalEntrepreneurship(ICCE)Goldsmiths,UniversityofLondonDirector,MasterofArtsinArtsAdministrationandCulturalPolicy

BA,ATC,MADrh.cFRGS

Professor Siân PRIMEDeputyDirector,InstituteofCreativeandCulturalEntrepreneurship(ICCE)Goldsmiths,UniversityofLondonCourseDirector,MasterofArtsinCulturalandCreativeEntrepreneurship

BA(Hons)EnglishandRelatedArtsCNAA,FRSA

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Mr.BregmaniscurrentlytheVice-PresidentforDevelopmentoftheBrooklynAcademyofMusic(BAM).Hehasbeenaprofessionalnonprofitfundraiserformorethan20years,havingheldseniorpositionswithEIMuseodelBarrio,theNewYorkPublic InterestResearchGroup,TheLighthouseInternationalandMuseumoftheMovingImage.Hewasfeaturedasa“FundraisingStar”inFundraisingSuccess”magazineinFebruary2010.

Mr.Bregman isa frequentseminar leaderwith theSupportCenter forNonprofitManagement,andhasappearedonpanelsatFundraisingDayinNewYorkandNewJerseyFundraisingConference.In2010heheldathree-dayFundraisingworkshopatLincolnCentreforthePerformingArtsthroughhiscompany“TacticalFundraising”.

Matthew BREGMANVicePresidentforDevelopment,BrooklynAcademyofMusic

BA(EnglishandGeneralLiterature)SUNY

Prof.Hsia iscurrentlyaProfessorat theNationalTaiwanNormalUniversity (NTNU), teachingcreativeindustriesmanagementandartsmarketing.Hisexpertise liesonartsadministrationandmanagement,creative industries,culturalpolicystudiesandtheatrearts.Prof.Hsiahaspublishedmorethan20booksincludingIntroductiontoCultural&CreativeIndustries,ManagementofOperationalPerformanceofTheatresandMuseums,CulturalMarketandTicketing (Co-author) ,ArtsManagement (Co-author)andCulturalAdministration(Co-author),etc.

Prof.Hsiawasawardedin“Asia/PacificWho'sWhoVol.XII(Educationist)”in2012Asia/PacificWho'sWhoVol.XIIofRifacimentoInternational(RI/AP-CR/2012)andin“AsianAdmirableAchieversVol.VII(Educationist)”in2013AsianAdmirableAchieversofRifacimentoInternational(RI/AAA-PH/2013).

Professor Jerry HSIA Hsueh-liProfessor,Graduate InstituteofPerformingArts (Division inMarketingandIndustriesStudies),NationalTaiwanNormalUniversity

DPA/CAULV ;DEduAUSC ;MA(Arts Administration andCommunicationSciences)CSUF;BFA(TheatreArtsandArtsManagement)TNUA

Overseas Guest Lecturers

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Dr. David TSUI Tak-WaiExecutiveDirector,HongKongDanceCompany

PhDGSCNAA;MBAAGSM

Dr.Tsuiworkedinvariouscommercialsectors,culturalandcreativeorganizationsinbothMainlandChinaandHongKong,specializingincorporateadministrationandmanagement.HewastheFinanceandAdministrationManageroftheHongKongRepertoryTheatreLlimited,DirectorofAdministrationandAdministrativeOfficeroftheShantouUniversityCheungKongSchoolofArtandDesign.Dr.TsuiisnowanAdjunctAssociateProfessorintheDepartmentofCulturalandReligiousStudiesofTheChineseUniversityofHongKong.

Dr.Tsui’smajor researchareas includeculturalandcreative industrymanagementstudies,commercialoperationsbestpracticesbenchmarkingculturalandcreativeindustries.

Local Guest Lecturers

Ms.Sharphashada long career in broadcastingand theperformingarts, beginning in televisiondocumentariesforAustraliannationalbroadcastertheABCinthe1970s.MostrecentlyshewastheinauguralDirectoroftheWheelerCentreforBooks,WritingandIdeasinMelbourne(2009-2011).EstablishedasthefocalpointofMelbourne’sdesignationasaUNESCOCityofLiterature,theWheelerCentrepresentsayear-roundprogrammeofliteraryandideas-relatedevents,andishometoarangeofliteraryorganizations.

Prior toestablishing theWheelerCentreshewasGeneralManagerofSadler’sWells inLondon (2004-2009)andaBoardDirectorofCheekbyJowlTheatreCompany.ShewaspreviouslyGeneralManageroftheSydneyFestival,Australia’slargestinternationalartsfestival,HeadofPolicyatnationalbroadcasterSBS,andExecutiveDirectoroftheAustralianWriters’Guild.

Chrissy SHARPBAHons(2A)(ModernHistory)ANU

Ex-GeneralManager,Sadler’sWells,London

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Lynn YAU Foon-chiChiefExecutiveOfficer(PlanningandArtsLearning)TheAbsolutelyFabulousTheatreConnection(AFTEC)

MEd(Distinction)(CurriculumStudies)HKU;BA(EnglishandComparativeLiterature)HKU;

Under the leadershipofMsYau,AFTEChasgrown intoawell-knownbilingual through-train theatrewithteachingandlearningplatformsforprimaryschoolerstoundergraduateandeducators.Sheconceptualisesandcuratescross-arts learning includingground-breakingprogrammessuchastheDiploma in IntegratedArts,CertificateinArtsCriticism,Sm-ARTYouthProject,Bravo!HKYouthTheatreAwardsandtheHKUMedicalHumanitiesPerformanceArtsWorkshops.

MsYauiscurrentlyanAdvisortoRTHK,AdvisorinArtsCriticism/ExaminerinLiteraryArtsandDramafortheHKArtsDevelopmentCouncilandtheAdvisortotheHKInternationalYoungReadersFestival.ShewastheHongKongScholartotheCloreLeadershipProgramme2010-2011supportedbytheHomeAffairsDepartment.

Dr. Samson YOUNG Kar-faiAssistantProfessor,SchoolofCreativeMedia,CityUniversityofHongKong

PhD(MusicComposition)Princeton;MPhil(MusicComposition)HKU;BA(Music,PhilosophyandGenderStudies)UniversityofSydney

Originallytrainedinmusiccomposition,Dr.Young’screativeoutputsnowmanifest inavarietyofmediaandacrossdisciplinarydivide.In2007,hebecametherecipientoftheinauguralBloombergEmergingArtistAwardwithhisaudio-visualprojectTheHappiestHour.OtherhonorsincludeanhonorarymentionatthedigitalmusicandsoundartcategoryofPrixArsElectronica;aJurySelectionawardatthe15thJapanMediaArtFestival;andtheNewYorkSocietyforNewMusicBrianM.IsraelPrize.

Dr.YoungreceivedaPhDincompositionatPrincetonUniversityunderthesupervisionofcomputermusicpioneerPaulLansky. In2007,he foundedtheexperimentalsoundadvocacyorganizationContemporaryMusiking.HewasHongKongSinfonietta’sArtistAssociateinthe2008–2009concertseason.

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Mode of Learning

Tailored for In-service Arts/

Cultural Managers

Theclassscheduleandmodeof learninghavebeenspeciallydesigned tosuit thebusyscheduleofexperiencedculturalmanagersfromtheregion.Participantscontinuetheircareerswhiletheystudy.

Blendedlearningisanintegralteachingappraochoftheprogrammethatblendsface-to-faceinstructionwithavarietyof technology-mediateddelivery.Twointensive10-dayteachingperiodswillbescheduledeachyearinFebruaryandAugust. Inbetween the teachingmodules,blendedlearningwillbeconductedthroughe-platforms.Asignificantpartoftheparticipants’assessment,bothindividualandgroup-based,willbeconductedthroughe-platforms.Blendedlearninginthisprogrammetypicallyincludestudyingmaterialsprovidedthroughtheinternet,submissionofassignments,discussionofgroupprojectsandcommentingontheworkofpeers.Thiswillenableparticipantstofocusonclassroomlearning,face-to-facediscussionsandvisitsduringtheintensiveteachingperiods.Participants’learningprocesscancontinuethroughoutthetwoyears(withshortbreaks)withoutboundedbytheteachingperiods.

TheprogrammewillbeconductedinEnglish.

ClassesareheldprimarilyattheHKIEdTaiPoCampus,withoccasionatTownCentre,and/orsatellitestudycentresaturbanlocationsasdecidedbytheInstitute.Participantswillnormallyattendclasseswholedayduringtheintensiveteachingperiods.

Learning through e-platformsduring Sept-Jan

Mixed Mode

Two intensive10-day teachingperiodswillbescheduledeachyearinFebruaryandAugust. Inbetweentheteachingmodules,blendedlearningwillbeconductedthroughe-learningplatforms.

Forthedatesof IntensiveTeachingPeriods,pleaserefertotheEMAofficialwebsite(www.ied.edu.hk/ema)or leaflet insertedatthebackpocketforthelatestupdate..

Schedule of Each year

Blended Learning

Medium of Instruction

Venue and Class Schedule

10-day Intensive teaching period in August

Learning through e-platformsduring Mar-July

10-day Intensive teaching period in Feb

Period of Study

Two-yearpart-time

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Admission Requirements

Applicantsshould:

• Haveabachelor'sdegree,orequivalent,inanartsdisciplineorabachelor'sdegree,orequivalent,with evidenceofactiveengagementinartsandculturalactivities;and

• Haveaminimumoffiveyearsofmanagerialexperience;and

• Becurrentlyworkinginthecultural,creativeandrelatedindustries.

Tuition Fee

PleaserefertotheEMAofficialwebsite(www.ied.edu.hk/ema)orleafletinsertedatthebackpocketforthelatestupdate.

Programme Application

Youcansubmityourapplicationonlineanduploadyourtranscript(s),certificate(s),languagetestresult(s)forthosewhograduatedfromanon-Englishspeakingsystem,statementofintent,tworeferenceletters(oneofthereferencelettersmustbefromyourcurrentemployerindicatinghis/hersupporttoyourstudy),workingproofofcurrentemployerandothersupportingdocumentsdirectatwww.ied.edu.hk/acadprog/online.TheInstitutedoesnotacceptpaperapplications.Applicationfeefor localapplicantsandnon-localapplicantsisHK$150andHK$300respectivelywhichisnon-refundableandnon-transferableunlesstheprogrammeiscancelledbythe Institute.Uponsuccessfulsubmissionofapplication,youwill receiveanapplicationacknowledgementbyemail

Application Deadline:

EveryNovember(PleaserefertotheEMAofficialwebsite[www.ied.edu.hk/ema]or leaflet insertedatthebackpocketfortheexactdate.)

Applicantswhoseentrancequalificationisobtainedfromaninstitution inanon-EnglishspeakingsystemshouldnormallyfulfiloneofthefollowingminimumEnglishproficiencyrequirements:

• IELTS6.0;or

• GradeCoraboveinGCSE/GCEOLEnglish;or

• aTOEFLscoreof550(paper-basedtest)or80(internet-basedtest)or213(computer-basedtest);or

• Band6intheChineseMainland’sCollegeEnglishTest(CET)(atotalscoreofnolowerthan430ifthe testwastakenafterJune2005);or

• Otherequivalentqualifications.

Applicantsmaybeinvitedforadmissioninterviewinpersonorbyphone.

Admission and Application

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Enquiry Registry教務處

InformationCentre(AdmissionsandRegistrationsEnquiries)諮詢中心 (入學及申請查詢 )

Tel電話 :(852)29486886Fax傳真 :(852)29486162Email電郵 :admission@ied.edu.hkWebsite網站 :http://www.ied.edu.hk/acadprog

Address:RoomA-G/F-11,AdministrationBuilding,TheHongKongInstituteofEducation10LoPingRoad,TaiPo,NewTerritories,HongKong

地址 :香港新界大埔露屏路十號香港教育學院行政大樓

教務處諮詢中心 A-G/F-11室

Faculty of Liberal Arts and Social Sciences (FLASS) 博文及社會科學學院

FacultyOffice(GeneralEnquiries)學院辦公室 (一般查詢 )

Tel電話 :(852)29488036/(852)29487151Fax傳真 :(852)29487162E-mail電郵 :flass@ied.edu.hkWebsite網站 :http://www.ied.edu.hk/flassAddress:RoomB2-G/F-04FacultyofLiberalArtsandSocialSciencesTheHongKongInstituteofEducation10LoPingRoad,TaiPo,NewTerritories,HongKong

地址 : 香港新界大埔露屏路十號香港教育學院博文及社會科學學院 B2-G/F-4室

Department of Cultural and Creative Arts (CCA)文化與創意藝術學系

EMA(AME)Office(ProgrammeEnquiries)EMA(AME)辦公室 (一般查詢 )

Tel電話 :(852)29487088/(852)29487139Fax傳真 :(852)29487977E-mail電郵 :ema@ied.edu.hkWebsite網站 :http://www.ied.edu.hk/ema

Address:RoomB1-1/F-22DepartmentofCulturalandCreativeArtsTheHongKongInstituteofEducation10LoPingRoad,TaiPo,NewTerritories,HongKong

地址 : 香港新界大埔露屏路十號香港教育學院文化與創意藝術學系 B1-1/F-22室

Application Deadline: 17 November 2014 (Monday)

Tuition Fee

Date of Intensive Teaching Periods (ITPs) for 2015 Cohort#

This programme is offered on a self-funded basis. The tuition fee for the whole programme is HK$129,600 (excluding the extra expenses for the course “Case Study in Arts Management and Cultural Context”), which is provisional and subject to adjustment. Tuition fees are charged on a semester basis (twice a year). Fees paid are normally not refundable and transferable.

Date: 13 October 2014 (Monday)

Time: 19:00

Venue: Eric Hotung Studio, LB/F, Hong Kong Arts Centre,

2 Harbour Road, Wanchai, Hong Kong

Registration: www.ied.edu.hk/ema

Notes:# All dates are subject to change.* Includes the 5-day study trip of the elective course “Case Study in Arts

Management and Cultural Context”.^ Includes the 2-day of elective course “Seminars in Public Engagement

Strategies of Cultural Venues”.

ITP 1: February 28 to March 9, 2015

ITP 2: August 17 to 28, 2015*

ITP 3: February 20 to 29, 2016

ITP 4: August 12 to 21, 2016^

Information Session

(Amended Version)

Date of Intensive Teaching Periods (ITPs) for 2015 Cohort#

Events and Activities Organized by The Department of CCA

The CCA has actively involved in arts /cultural management in the last few years. A number of arts management training and community arts programmes have been organized.

EnquiriesEMA(AME) Programme OfficeTel: (852) 2948 7088/ (852)2948 7139Fax: (852) 2948 7977E-mail: ema@ied.edu.hkWebsite: www.ied.edu.hk/ema

• Arts Promotion Enhancement Project (APEP)

> Short course on Fundraising for Arts and Cultural Organizations

> Workshop on The Art of Performance Measurement in Non-profit Arts Organizations

> Forum on Using Research to Inform Decisions of Cultural Managers and Cultural Policy Makers

> Public Forum on Branding of Arts and Cultural Organizations

• UNESCO International Arts Education Week - International “Arts for Peace” Festival

• Interdisciplinary and Creative Arts Education Summit