e/m-commerce: driving online conversion€¦ · based on data from the comscore research panel of...

e/m-Commerce:Driving Online Conversion

William Levaggi | Sr. Director | Visa Inc.

Wendy Martin | Executive Director | Visa Europe

Digital payments are evolving …

More and new POS needing payment credentials

All brand names and logos are the property of their respective owners are used for identification purposes only

02 | e/m-Commerce : Driving Online Conversion

Digital commerce keeps growing, mobile faster

2016 Projected Global Retail

Ecommerce sales including

online and mobile

2016 Projected US Retail

mcommerce sales

% of total retail

spending

2015-2016

Growth

Source: eMarketer May 2015 “US Mcommerce 2015: eMarketer’s Forecast and Trends”

8.6%$2.050 T

22.7%

% of total retail

sales

2015-2016

Growth

2%$98.61 B

28.4%

Source: eMarketer December 2015 “WorldWide Retail Ecommerce Sales”


Mobile moments revolve around discovery and research

Source: eMarketer May 2015 – US Mcommerce 2015

60%

40%

Time Spent Online

13%

Dollars Spent Online

87%


Mobile Desktop Mobile Desktop

Consumer shopping behavior is evolving …

Shopping permeates every aspect of our lives

By the numbers,

online shopping via mobile app happens here:

During Down

Time

Source: National Retail Federation (https://nrf.com/news/shopping-where). Percent of consumers responding that they have shopped online or via mobile app in each scenario.


24%26%37% 4%15%

At Work While

Multi-Tasking

At Mealtime In the

shower

Source: eMarketer May 2015 – US Mcommerce 2015Source: eMarket live Permormance index, October 2015

Digital checkout conversion lag

56%

Checkout conversion

38%

Checkout conversion


Make it easier to pay and be paid


Our foundation

eCommercemCommerce In-App Contactless Internet of Things

Tokenization Lifecycle

Management

Security Global Reach Core product

support

Push Payments

Visa Checkout drives conversion

1 comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC/laptop users, April-October 2015.

Visa Checkout enrolled customers

completed 86% of transactions from

the shopping cart.186% 30%

Visa Checkout conversion

PayPal Express Checkout conversion

Traditional Checkout conversion


Repeat usage through familiarity and utility

95% say Visa Checkout

sing-up was easy296% Feel secure making a

purchase with Visa Checkout2

…and Visa Checkout customers want to return for more shopping

• Growing acceptance

• CRM & email marketing

• Usage campaings

• Products satisfaction

• Issuer support

Are satisfied with their

experience and say they

are likely to continue

using Visa Checkout 2

9/10

(2) Milward Brown Visa Checkout Customer Experience, March 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers.


95% 96%

Checkout

without leaving

merchant’s site

Recognizable

card art &

dynamic

button

Supports cross-border

eCommerce

Strong

merchant

branding

Simplified

credentials for

easy login

Built for desktop,

mobile, in-app

Designed to increase conversion


Visa Checkout growth since July 2014

600+ Signed Issuers

11M+Enrollments to date

250,000+Global and 250 Top

Merchants

Source: (2) Milward Brown Visa Checkout Customer Experience, March 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers.


16Markets Live 22 by end of 2016

Key take-aways

Token: Replaces a traditional card account number with a unique payment token/digital identifier

Visa Checkout: Secure; easier; and friction-less checkout across-platforms

(ecom, mcom, and in-app)

Visa Checkout enrolled customers completed 86% of transactions from the shopping cart

Find out more about Visa Checkout

Consumer: https://Visacheckout.com

Business: https://visacheckout.com/business

Developer Center: https://developer.visa.com

Visit the MWC booth and contact Wendy Martin & William Levaggi


https://visacheckout.com/

https://checkout.visa.com/business

https://developer.visa.com/

Thank You

e/m-commerce: driving online conversion€¦ · based on data from the comscore research panel of...

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