Elypps Organic ClothingLocated at 330 W. 58th Avenue

Daniele Ely: 740-816-6139 Jessie Lipps: 740-816-6777

Location is In NY, NYThe area is desirable because it is have a unique design on the exteriorTrees surrounding the entrance as a tranquil vibeIt is very easily accessible by bus and carJust enough room for a clothing store

Location

What is our purpose?

• Our purpose as a business is to promote a healthier lifestyle & unique clothing

• Raise awareness about the future• Help your skin and environment by

not using harmful toxins

What type of business are we?

• We are an all organic merchandising store • Year round business, style of clothes

based on the season

Product & Service • We offer a unique brand of clothing

• Inspiration for others • environmentally conscious and friendly

• The benefits of our product• Natural dyes• No skin irritation• Awareness of what clothes SHOULD be made out of

• What makes us unique among the competitors• environmentally friendly and • helps raise awareness for world

• Desperate for more organic things• The use of natural dyes• The use of alternative fibers

Why buy organic clothing?

• Growing non-organic cotton is harmful to the environment

• Large amounts of pesticides

• Health risks

• Threatens wildlife

• Contaminates air and ground

• Causes major eco-system imbalances

Our Products

sweaters

jean

s

casu

als

blo

uses

skirts

dre

ss

es

Marketing Our Business

• Location is in the heart of New York, New York• fashion is big

• Teens• movie stars

• Target audience • ages 18-35• Female Audience• No specific income or educational level

• Pricing ranges would be slightly above average• Very much affordable and excellent quality clothing• Range from $40 to $110 vs. $70 to $275• Prices will increase every year

– Demand of organic cotton and clothing

Competition• Hessnatur

• Prices too high for the average person• Ours is a bit more realistic

• Our product is significantly less costly• we sell products • We sell only the best clothing

• We buy from the top organic clothing stores• Juno and Jove Beta, Threads for Thoughts, & We The Free

• We will beat our competition by using our 3 step system1)We will repeatedly advertise our cheap prices that are

lower than theirs2)We have more options/variations of Organic threads and

colors that are one of a kind3)We advertise our store heavily around our competitive

stores

Expenses

Income

Comercial

• ORGANIC CLOTHING.m4v