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Retail Store Concept

I recently traveled to the city of Philadelphia. While I enjoyed the rich history of

the city, I couldn’t help but notice the lack of selection when it comes to men’s

clothing. This trip inspired me to create a luxury department store concept for men in

the Philadelphia area. The name of the store is Alfred Philadelphia. The store concept

offers great products and superior services. Men’s suiting will range from ready-to-

wear and made-to-measure to bespoke tailoring from Savile Row. Besides quality

clothing, services such as in-house tailoring, monogramming and professional

garment maintenance are part of our commitment to provide superior service to

our customers.

PHILADELPHIA, PASize: 142.6 Square Miles

Mayor: Michael Butter (D)

Web site: http://www.phila.gov

Population: Over 1.4 Million

• Black or African American (44.9%)

• White (43.9%)

• Asian (5.7%)

• American Indian and Alaska Native (0.7%)

• Native Hawaiian and Other Pacific Islander (0.1%)

• From other races (4.7%)

The top 5 largest ancestries

• Irish

• Italian

• German

• Polish

• English

Median Age: 34

Age Group (%):

• Under 18 (25.3%)

• 18-24 (11.1%)

• 25- 44 (29.3%)

• 45-64 (20.3%)

• 65 years of age or older (14.1%)

Store Design Inspiration

The interior design of Alfred Philadelphia is contemporary meets the 19th century

Victorian and Edwardian eras. To be more energy efficient, consistent luminous lighting will

provide though out the store. Spot lights are only featured in the fitting and working areas where

customers and employees require more lighting for fitting and administration. The ambience

of the store is very relaxing and the lighting is very pleasant for the eyes. Our customers can

stay in the store for a long period of time and feel comfortable in our retail environment.

Furniture

Asian inspired furniture is featured

throughout the store. The use of Asian

inspired furniture created an interesting

retail environment of when east meet west.

The color for the furniture is a dark shade of

brown and matches the interior of the store.

Branding

Shopping Bag

Fall & Winter

Spring & Summer

Garment Bag

Price Tag

Fall & Winter

Spring & Summer

5 x 3 Note Card

8 1/2 x 11 paper

5 1/2 x 3 1/2 Note Card Envelope

9 1/2 x 4 Envelope

Front

Back

Front

Back

Stationery

Thank You Card

Trends

Spring/Summer 2010

Sharp Single Breasted Suit

Jacket

• 2 button• Notch Lapel

Trouser

• Slightly cropped• Straight

Black Label Ralph Lauren

Dunhill

Purple labelRalph Lauren

Wide Notch Lapel Suit

Jacket

• 2 button• Fitted silhouette• Low break• Flap pockets• Breast welt pocket• Functional cuff

Trouser• Relaxed straight-leg trouser• Crease front

Junya Watanabe

Dolce & Gabbana

Polo Ralph Lauren

Unstructured Jacket• 3 button• Boxy jacket• High break• Straight flap pockets

Emporio Armani Street Shot by Sartorialist

Spring/Summer 2010

Sharp Double Breasted suitJacket

• Jacket DB Show 6 or 4 button• Softer shoulder• Slightly more relaxed• Straight peak lapel

Trouser• Slightly wider waistband• Crease front

Hermès

Brioni

Street Shot by Sartorialist

Clean DB suitJacket

• DB 4 Button fastening• Slim-fit waisted silhouette• Classic peak lapel• Straight flap pocket• Breast pocket

Trouser• Slim-leg cropped trouser• Crease frontDunhill

Purple Label Ralph Lauren


VendorsAssortment

Below are brands available at Alfred Philadelphia. Informations includes Country of origin, total retail price per brand and percent to total by brand.

PErCENt tO tOtal bY CatEgOrIEs

retail Price Percent to Total

SuitJacketShirtPantsTieOuterwearAccessoriesKent Brush

$3,400,000.00

$1,088,800.00

$1,548,750.00

$226,100.00

$115,750.00

$301,000.00

$38,250.00

$15,100.00

50.5%

16.2%

23.0%3.4%

1.7%

4.5%0.6%

0.2%

$6,733,750.00 100.0%

Brand Country of Origin total retail Price Percent to Total

Alfred Philadelphia

Barbour

Brunello Cucinelli

Burberry

Charvet

Davids & Sons

Gives & Hawks

Henry Poole & Co

Isaia

Kent Brush

Kiton

luigi borrelli

Oxxford Clothes

Polo ralph lauren

(Private label)

England

Italy

England

France

England

England

England

Italy

Italy

England

Italy

United States

United States

Purple label ralph lauren United States

1.6%

1.8%

3.6%

1.6%

5.2%

4.5%

7.9%

4.9%

10.0%

0.2%

22.0%

13.1%

4.5%

5.2%

14.3%

$670,875.00

$882,875.00

$244,000.00

$105,000.00

$1,483,875.00

$15,100.00

$304,000.00

$530,000.00

$304,000.00

$352,500.00

$105,750.00

$120,000.00

$304,000.00

$349,150.00

$962,625.00

$6,733,750.00 100.0%

Style Cards

Isaia Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1000

Luigi Borrelli Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1001

Kiton Retail: $7,000.00 Cost: $3,080.00 Markup %: 56%Style Number: 1003

Polo Ralph Lauren

Retail: $1,300.00 Cost: $572.00 Markup %: 56%Style Number: 1006


Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1008

Brunello Cucinelli Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1005

Jacket

Henry Poole & Co. Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1012

Gieves & Hawks Retail: $2,000.00 Cost: $880.00 Markup %: 56%Style Number: 1010

Davids & Son Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1013

Oxxford Clothes Retail: $3,000.00 Cost: $1,320.00 Markup %: 56%Style Number: 1014

Made-to-measure increase retail by 30%

Isaia


Luigi Borrelli


Kiton


Polo Ralph Lauren




Gieves & Hawkes


Henry Poole & Co.


Davids & Son


Oxxford Clothes


Suit


Isaia

Retail: $400.00 Cost: $176.00 Markup %: 56%Style Number: 3000

Luigi Borrelli


Kiton


Polo Ralph Lauren




Gieves & Hawkes


Brunello Cucinelli


Pants


Isaia


Brunello Cucinelli


Luigi Borrelli


Kiton


Polo Ralph Lauren




Gives & Hawks


Charvet


Shirt


Barbour


Burberry


Brunello Cucinelli (vest)


Alfred Philadelphia


Outerwear

Isaia


Luigi Borrelli


Kiton


Polo Ralph Lauren




Gieves & Hawkes


Charvet


Tie

Alfred Philadelphia


Kent Brush

Hair Brush


Hair Comb


Bath & shower


Nail Brush


Shaving Brush w/ Stand


Shaving Soap/ Cream


Clothing Brush


Accessories by Alfred Philadelphia

Pocket Square


Socks


Crew neck undershirt(Pack of 3)


V neck undershirt(Pack of 3)


Boxer (Pack of 3)


Belt


Silk Cuff Knots


Style GuideStyling

Navy Blazer

Navy blazer is the most important piece in a sartorial wardrobe. You can wear it with almost anything in your closet.

You can never go wrong wearing a white shirt with a navy blazer. Pair it up with a

bow tie and Khakis for warmer weather.

Create a classic preppy look with your navy blazer, a white shirt, a pair of gray flannel, and a repp tie.

Spruce up your outfit up with colors during

the summer. A navy blazer is the perfect jacket to wear with colors.

“A well fitted suit should allow you to move around freely”

A well tailored suit should be fitted, not tight. It should allow you to move around freely.

The shoulders of the jacket should hug your shoulders naturally. If the jacket is too big, both shoulders will slide down. If it is too tight, both ends of the shoulder will pop up.

It is acceptable for the front of the jacket to pull a little to create a more fitted silhouette. The back of the jacket should be smooth all the way down from the back of the neck to the open of the vent. The vent of your jacket should not pop out, it should lay comfortably on top of both sides.

Allow your jacket sleeves to show a quarter inch of your shirt sleeves. Working button holes on your sleeves are a sign of a quality suit.

How a suit sHould fit

Two For tHe MoneyFirst impressions are the key to success. If you think people do not judge the book by the cover, think again. If you know you are qualified, why disqualify yourself by dressing like everyone else. Blue and gray are two perfect alternatives to your ever boring loose fitted black suit. Notch lapel is more appropriate for the office. It is more subtle than peak lapel, therefore it looks more professional. Pocket squares and tie bars can add texture to your outfit to make it more interesting. Remember, never underestimate the power of a handkerchief.

Steve McQueen made the shawl collar sweater famous by wearing it to crime scenes in the movie “Bullet” as a fearless detective in San Francisco. Stick to a traditional color and wear it with either a shirt and tie or a T-shirt. If McQueen could pull it off and look tough, this should not be rocket science.

Replace your jacket with a lower gauge sweater.

Remember, the higher the gauge the thinner it is.

Invest your money into two watches, one for formal and one for sports. A formal watch is a simple, elegant watch that could easily fit under a shirt sleeve. On the other hand, sports watches look cooler and usually have more features. Chronograph is considered a sports watch.

Belted sweaters are the new smoking jacket. It is the perfect sweater for a romantic weekend with a girl. Get a size smaller as lower gauge sweaters tend to stretch over time and also less bulky. It looks more masculine when worn with a shirt and tie rather than a T-shirt. Wear a vest under to add more character into your outfit.

Under Armour ConstructProduct Development

About under Armour

It started with a simple plan to make a superior T-shirt.

A shirt that provided compression and wicked perspiration

off your skin rather than absorb it. A shirt that worked

with your body to regulate temperature and enhance

performance.

Founded in 1996 by former University of Maryland football

player Kevin Plank, Under Armour is the originator of

performance apparel - gear engineered to keep athletes

cool, dry and light throughout the course of a game,

practice or workout. The technology behind Under Armour’s

diverse product assortment for men, women and youth is

complex, but the program for reaping the benefits is simple:

wear HeatGear® when it’s hot, ColdGear® when it’s cold,

and AllSeasonGear® between the extremes.

Under Armour’s mission is to provide the world with

technically advanced products engineered with our superior

fabric construction, exclusive moisture management, and

proven innovation. Every Under Armour product is doing

something for you; it’s making you better.

IntroductIon

demogrAphIcs

The Powerdrill

Male

22-34

High School +

$30,000+

Rent or Owner

Single or MarriedSingle

Married with kidsMarried without Kids

Suburban

The Contractor

Male

35-54

High school +

$43,000+

Owned

Married or DivoiceFamily with kids

Second City

Suburban

Sex:

Age:

Education:

Income:

Homeownership:

Marital status:

Family Size:

Geographic Location:

psychogrAphIcs

AUTOMOBILE

FOOD & DRINKS

APPAREL

ENTERTAINMENT

SHOPPING

CHEvy FORD TOyOTA

COCA-COLA DR PEPPER BUDwEISER MCDONALD’S BURGERKINGS

CARHARTT DICKIES TIMBERLAND PRO RED wING

NFL MLB NASCAR NHLNBA

wALMART SEARS jCPENNEy HOMEDEPOT

FAbrIc technology

lIne sheet

spec sheet

Introducing the Under Armour Construct AllSeason® Work T-shirt. This Shirt is made from radical fabrics that flex with changing weather conditions. It is engineered with moisture transport system and odor control to deliver core temperature regulation, maximum breathability and prevent odor cause microbes. No matter if it is hot or cold, it will keep you dry, light and fresh.

EvEry UNdEr ArmoUr Is doINg somEthINg For yoU; It’s mAkINg yoU BEttEr.

AdvertIsment

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Documents

measure increase retail

alfred philadelphia

56 style number

navy blazer

56 style number

56 style number

56 style number

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