Name of Company: Elsa’s Story

Website: www.elsastory.com

Company Overview: Elsa’s Story’s concept lies in the homemade quality, look and taste of our products, together with creative branding and design, thus offering not only an excellent product, but also a whole concept and purchasing experience. Elsa’s Story’s combining highly sophisticated techniques of dough processing, laminating and molding to imitate manual work, Elsa’s Story creates a refreshing approach to cookies and homemade pastries, setting new standards to the meaning “Homemade cookies”.

Elsa’s Story’s headquarters are located in Nahariya, Israel and The Company is part of the Wissotzky tea group.

Date Established: 1975 Number of employees: 60

Product Range: Cakes, cookies, crackers comfitures and others

Pack Formats: Carton box, laminated, wooden boxes, tins, single serving, rigid boxes

Recent NPD Launches: Pastry bites 125 gr – 4 tastes / Halva cookies 125 gr

Product/Company – Unique Selling Points: Elsa’s Story creates a refreshing approach to cookies and homemade pastries, setting new standards to the meaning “HOME MADE COOKIES”. The concept of Elsa’s story lies on in the homemade quality, look and taste of our products, together with creative branding and design, thus offering not only an excellent product, but also a whole concept and purchasing experience.

Did you know? Elsa’s story won as the “Product of the year in the baking category” 2008, 2009, 2010 (Israel)

Quality assurance certifications:

ISO 9001 HACCAP

BRCKOSHER OU