elliott breece, elliott breece, from amie st. to songza, the music pivot (a success story)
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TRANSCRIPT
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PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12
Elliott Breece, Songza
From Amie St to Songza: The Music Pivot (A Success Story)
#productnyc
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Engineering Habits
How Songza Hacks The Desire Egnine
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@Ebreece
co-founder of songza, amie street, ghostbusters 2 fan club.NYC
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Our Simple GOAL
Songza improves the things you do every day
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Expert Curation + Situational Context
Music Concierge
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Thursday Afternoon
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Thursday Afternoon
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Thursday Afternoon
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Saturday Night
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Saturday Night
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Saturday Night
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We get smarter!
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Building Songza
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Ownership Access
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I have Access. Now What?
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BuilD, Measure, Learn
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Difficult?
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What to listen to?
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Music Concierge
E A S Y D E E PN O V E L
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Understanding Product Habits
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Habits: Redbull and Twitter
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Nir Eyal: NirAndFar.com
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The 4 part Engine
Triggers InvestmentsVariable Rewards
Actions
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1 Triggers
External TriggerInternal Trigger
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2 Actions
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The Instagram Action
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3 Variable rewards
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4 Investment
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Buying music should be Fun
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Amie Street Tuesday Rush
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Hacking the desire Engine
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Traditional Music Trigers‣ I'm bored‣ I'm distracted‣ I'm in need of energy
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Engine Breakdown
Distracted Focus Music?
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A lifestyle enhancement Service
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What Music App?
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DUH!
Distracted Focus Music
Songza Predicts you are
distracted
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Music Improves Everything‣ Improve your Run‣ Improve your party‣ Improve your love life‣ Improve Your Work Day‣ Improve Your Commute‣ Improve your Parenting
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0
7,500
15,000
22,500
30,000
F M A M J J A S
They REally Like Us!
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QuestionS?