GROUP PROFILEwww.ellies.co.zawww.elliesrenewable.co.za

HIGH DEFINITIONTELEVISION

INTRODUCTIONThe Ellies Group was established in 1979 in

Johannesburg, South Africa. The Ellies Group is

presently the largest manufacturer, Importer,

wholesaler and distributor of television reception

related electronic products as well as domestic

electronic and industrial audio products, and is also

dominant in most of its areas of focus. The Ellies

Group services retail, furniture, hardware and the

independent market places in Southern Africa, with

exports into Africa, Europe and Australia.

The Group controls the packaging, marketing, sale

and distribution of both its own manufactured and

imported products. In 2008 we acquired Megatron

Federal that focused on power generation,

transmission and distribution. In 2010 Ellies

established In-Toto Solutions that specializes in

both Government and Corporate projects. Ellies

Holdings holds 49% of In-Toto Solutions. Ellies

also formed Skyevine as a joint venture

company with 45% share holding. Skyevine core

business is supplying internet via satellite.

The Ellies Group was listed on the JSE’s

Alternative Exchange (Atlx) on 5 September

2007, under Ellies Holdings Ltd. In November

2010 the Group moved to the main board of the

JSE under the electronic and equipment.

The Ellies Group operates under the

ISO9001-2008 accreditation.

GROUP OVERVIEWELLIES - CONSUMER GOODS AND

SERVICESToday, Ellies is a leading Southern African

manufacturer, wholesaler and distributor of

electronic and electrical products.The range

has broadened exponentially over the years

from TV aerials, accessories and spare

components, to include satellite

distribution, industrial audio, domestic

electrical, water saving, energy efficient

lighting and alternative power generation

products such as photovoltaic systems and

generators, providing a single, convenient

and efficient source of supply for our

customers.

A dedicated team continues to work

tirelessly to provide unparalleled offerings

and savings.

MEGATRON – INFRASTRUCTURAL

PRODUCT

The Infrastructure division specialises in

power generation, transmission and

distribution along with associated power

management services. The division is

also involved in communications

infrastructure and renewable power

sources for the telecommunications

sector and has expanded its water

infrastructure business unit.

ZAMBIA

ZIMBABWE

MOZAMBIQUE

Lusaka

Harare

Windhoek

Cape Town Port Elizabeth

East London

Durban

Maputo

Nelspruit

Polokwane

Upington

Johannesburg

Pretoria

Gaborone

Bloemfontein

Bulawayo

SWAZILAND

BOTSWANA

NAMIBIA

SOUTH

AFRICA

AGENCIES BRANCHES

The Group consists of a Head Office located in Johannesburg and 13 branches located

throughout all major metropolitan areas of Southern Africa to provide local sales, services

and distribution. These branches are situated in Pretoria, Cape Town, Port Elizabeth, East

London, Durban, Bloemfontein, Nelspruit, Polokwane, Upington, Namibia, Botswana and

Swaziland.

The Group has manufacturing and warehousing facilities in Village Deep and Chloorkop

Johannesburg. Head Office occupies buildings totalling 70 000 square meters. Branches

and subsidiaries have an accumulated size of another +/-70 000 square meters.

Branches operate with a large degree of autonomy, which enables them to adapt to best

service their local region.

Ellies has a total staff compliment in excess of 1700 employees.

Ellies has many agents and customers throughout Africa, Europe and Australia and supplies

both aerial and satellite equipment as well as turn key electrical equipment to all these

areas on an ongoing basis, and has become a leading brand name in television and satellite

accessories, and associated hardware.

The Group maintains extensive warehousing throughout southern Africa to ensure ‘just-in-time’ deliveries to customers.These warehouses store products manufactured by the Group as well as imported goods, with sufficient inventory to best meet orders processed.

The Company boasts an impressive infrastructure to support its many business operations and great care is taken where distribution & logistics are concerned.Deliveries are performed using a fleet of 33 vehicles, as well as courier services with in-house terminals that specialise in deliveries to retail, furniture, hardware and independent stores in urban and rural areas countrywide. The majority of goods are delivered to our customers anywhere in Southern Africa within 48 hours of order placed.

Ellies is a leading supplier and distributor to large retail chains. Goods are packed as required by the retailer, delivered by appointment, and then merchandised by our own staff. In other words, Ellies takes care of goods from warehouse to the retailers’ shelf. Merchandisers also look after all point of sale materials, repairs and servicing. The Ellies name in retail is now synonymous with service excellence. “Your needs, our technology”

Ellies has extensive container loading facilities enabling it to expedite export orders. It’s in-house forwarding and clearing department takes care of export orders from proforma, to delivery at the customer. The Company has the ability to ship in excess of 80 containers per month to customers and branches.

In order to meet its pledge to deliver all orders timorously, the company maintains extensive warehousing throughout Southern Africa. This ensures “just-in-time” deliveries to customers.

INTERNAL OPERATIONS: DISTRIBUTION & LOGISTICS

SALES & MERCHANDISING

With a new Sales Strategy Map developed, Ellies has embarked on a re-alignment of our Sales force to deliver higher levels of efficiency and service management across our independent customers, retail chain stores, and furniture, hardware and export customers. The objective of our re-alignment strategy is to deliver sustainable long term value to the business and our customers.

With a sales force compliment in excess of 400 sales representatives, sales managers, product knowledge specialists and merchandisers in South Africa we are focussed on improving our account management capability and service level offerings to our core customers.

Due to the diversified range of product categories within our business, Ellies enjoys a larger market share across our core customer base. Our strength is amplified in the training and development programmes in place for sales personnel with respect to product knowledge, customer activation, in store promotion management and more importantly, how to improve the sell-out rates from our core customer stores.

Our Group also works very closely with our key suppliers to improve our brand equity, improve the quality of our products and to provide both our customers and consumers a compelling value proposition.

Fully stocked trade counters cater for the small independent TV antenna/ satellite/ renewable energy installers, mainly form the informal sector that do not have storefront/ retail outlets. Our trade counters ensure that these installers receive personal attention and excellent service by equipping these independent installers with the right product and product knowledge, Ellies stimulates the organic growth of these businesses.

Ellies also has a dedicated telesales department at every branch. The sales team tends to customers immediate needs and processes all orders directly from their terminals. Extensive regional call centres facilitate calls from retail store customers who have purchased installation vouchers for satellite TV. The customer details are then entered onto a specially designed computer software program that allocates an installer to the customer and tracks the progress of the installation to its completion. Our call centres are open from 8am to 9pm seven days a week.

MARKETING & DESIGN

The Marketing department focus is on creating and implementing innovative and ever changing

strategies to ensure continued growth and awareness of our product range. This team is also

responsible for managing the groups corporate identity and all of its combined strategic

business units branding, marketing and advertising strategies. The department facilitates retail

promotions to promote new products and create public awareness.

All artwork for packaging and promotions is designed by an internal marketing team and well

equipped in-house graphic design department.

This gives The Group the ability to adapt to new trends and developments in packaging and

advertising. This department has also worked with many customers in developing cutting edge

packaging for their OEM products.

DESCRIPTOR

Minimum clear space

IT DEPARTMENT

The Ellies IT department runs one of the largest Accpac accounting software installations in

Southern Africa. The system has over 450 workstations and file servers, and is fully internet

enabled hosting its own interactive website.

The IT Department facilitates development of custom programs for some of the Groups unique

requirements. An example of one of the unique programs, is the Installation Voucher System.

This Voucher System allows us to track the sale, booking and payment of an installation voucher

and caters for all voucher types to be sold and maintained. Strict processes and secuties are in

place to prevent the logging or redemption of illegitimate or fraudulent vouchers. The system

also prevents duplication of jobs, cancellation and re-allocation of voucher from date of capture.

The Group boasts an innovative engineering design and production facility. The Division has a“state-of-the art” light metal fabricating plant. There are 10 departments within this division which include light eccentric presses, heavy presses, pipe bending, welding, grid spotting, powder coating (which can paint two colours simultaneously) a tool room, and a CNC (Computer Numeric Coding) division. The CNC division comprises of high speed punching press brakes, pipe benders and robotic welders. Ellies Industries manifactures its own satellite dishes and support bracketry and caters for both coastal and inland conditions by using steel, stainless steel and composite materials.

Ellies Industries also has its own galvanizing plant and powder coating plant. The Plant has its own tool and die manufacturing capability, and through this division new products are continuously being designed, including various types of steel furniture, computer stands, wall brackets, TV, LCD, Plasma and Appliance mounts and shelving to satellite and terrestrial mounting brackets as well as Satellite dishes both for local and international markets. The newly comissioned grid line can produce up to 5 000 Antennae per shift. Two powder coating liones are in use to maximise output of four different colour products simultaneously.

This facility now has its own screen printing capability, enabling the group to create brand awareness and be flexible to OEM customer requirements.

ELLIES INDUSTRIES

Many of Ellies’ products are designed and manufactured in South Africa. These are developed and supported by our large R&D Department. Some examples of these products are, the marketing leading Wizard Remote Blaster, Wizard Audio/Video Sender as well as the new patented Sart Remote Blaster. All electronic products are manufactured using the latest SMD (Service Mount Device) technology, and automated pick and place machinery. This manufacturing facility produces in excess of 1 million product units per annum. All products sold by Ellies are supported by local maintenance facilities nationwide.

The Company strives to continually re-invent itself by developing products relevant to its core Business. This includes related industries such as wireless remote extenders, surge and security products.

ELLIES R&D AND SMD MANUFACTURE

Ellies has its own fully mechanised blister packaging facilities which can producein excess of 600 000 blister packed products per month, with its 36 high frequency welding heads.The high frequency blister offers maximum visibility while offering the best product protection and security against theft and damage. this facility includes 4 ‘state of the art’ Cryovacing machines.

Cryovac is a strong, ultra clear plastic type wrapping that secures goods packed in boxes, neatly loose stock sold in bundles and creates an ultra high gloss on packaging finish.

This department allows for flexibility in packaging as well as accurate planning that gives Ellies the capability to meet the demands of ever changing customer requirements and packaging industry trends.

ELLIES PACKAGING

Elsat is the largest distributor of satellite Equipment in Southern Africa and enjoys a market share in excess of 70%. Elsat has become a household name throughout Southern and central Africa. It supplies a comprehensive range of dishes, receivers, LNBs, cable, connectors as well as a complete range of remote controls and remote control extenders. Elsat facilitates installations nationwide through its call centres and sophisticated systems which include project management of independent Installers. the Elsat brand has become synonymous with satellite television throughout Africa.

Elsat has the ability to provide customers with OEM branded product through its screen printing and customised packaging facility.

ELSAT

Elsat Rentals offers a unique rent to own concept, accommodating our vast selected clientele. This division has the ability to assist our clients according to their specific individual requirements allowing clients to choose a system and products most suitable to them.

Installation and full maintenance for the proposed period is calculated into a monthly rental.

This division specialises in the rental to both multi-unit dwellings and single unit dwellings of satellite, terrestrial television intercom , access control , audio & video equipment, lighting and generators. Green Energy and Solar Products and any other products that might be attractive to the consumer on a fully maintained rental basis

ELSAT RENTALS

Ellies Commercial Solutions is a division within Ellies (Pty) Ltd that specialises in servicing corporate clients through our substantial product range and expert knowledge base.

We offer full project management of custom designed, turnkey solutions to our clients, who range from building owners, developers, retailers, architects and corporates to large-scale industrial projects.

Our turnkey solutions includes the full project management of customised design, supply and installation of large TV reception, Industrial public address, Audio Video intercom systems, lighting and energy efficiency solutions with service integration and maintenance support. Our target market is the professional architectural, engineering, construction and installation sectors for Casinos, Hotels, Multi-Unit Dwellings, National Chains, Franchisers, Airports, Auditoriums, Churches, Hospitals, Shopping Centres, Office Blocks, Warehouses and Showrooms. Our team consists of a dynamic group of people with experience across diverse areas of speciality and a shared drive to deliver results for our clients. Each individual plays a direct role in

building our business and adds to our offering from initial feasibility studies, planning and design right through to installation, commissioning, maintenance and monitoring. Our professional designers and consultants, leading technologies, national footprint and full maintenance finance options allow us to provide solutions that enhance any commercial space or business environment and create bottom line savings to all our clients.

• Complete lighting design service for commercial and industrial clients looking to reduce their lighting energy costs and at the same time maximising the aesthetic qualities.

•Complete, turnkey Photo Voltaic (PV) solutions, empowering businesses with clean, more affordable energy through off-grid, grid-tied or hybrid PV back-up power.

•Complete audio design and installation solutions offering custom-designed systems, boardroom solutions, zone controllers, amplifiers and speakers to commercial clients.

ELLIES COMMERCIAL SOLUTIONS

•Complete video design and installation solutions specialising in integrated fibre networks, IPTV, channel processing distribution and multi-unit dwelling distribution.

•Standardised and custom-built generator design, installation and maintenance as alternative power solutions.

•Complete, reliable, high speed Satellite Broadband solution as a back-up or primary connectivity solution.

•Rent-to-own financial option with a comprehensive maintenance contract to minimise the initial capital outlay.

•Complete power product, telecommunication, water and wastewater bulk infrastructure solutions.

Ellies Commercial Solutions has developed a new campaign 'Go Green, Think Red' launched this week to highlight its offerings for the commercial market looking to reduce its carbon footprint and costs.

In its latest campaign, incorporating the slogan, 'not just tree-hugging green but money green too', it has pledged to help companies save up to 70% on their lighting bill while cutting carbon pollution. As part of its campaign, it is offering companies a free commercial lighting audit.

Its custom designed solutions with excellent payback periods, three to five year product warranties and a full maintenance rental option adds to its guarantee of product, delivery and installation, as well as its offer of safe disposal of existing technologies.

"Many business owners are unaware of just how much expenditure is wasted on their lighting bill per month as a result of inefficient lighting," explains Ellies CSO, Gary Wiltshire. "Every space has specific lighting requirements. Whether operating out of a warehouse, retail store or office park, lighting plays a vital role in a business' productivity.

The company offers cutting edge LED lighting solutions for all types of businesses that provide minimal glare, maximum brightness and the ultimate energy saving solution, even for companies with a 24/7 burn rate."

ELLIES COMMERCIAL SOLUTIONS

Ellies Renewable Energy started in 2010 and now operates from one of South Africa’s truly “green” buildings.

The Green Building operates 75% off-grid thanks to its seventy-two 210 watt Solar Panels as well as a wind generator. Every computer, light-bulb, kettle and plug socket in the Green Building is powered purely by energy harnessed from the sun and wind. The Green Building operates as a live showroom to our clients, who range from building owners, developers, retailers, architects and corporates to large scale industrial projects. The showroom allows clients to experience first-hand how effective and efficient renewable energy can be.Ellies Renewable Energy encompasses all sectors of the renewable energy market from Photovoltaics, Solar Thermal to Energy efficient water devices and energy monitoring. A dedicated lighting division focuses on energy efficiency in the lighting industry. Partnering up with leading technology partners such as Aurora in 2012 made room for Ellies to compete in the commercial lighting space. Ellies commercial Solutions specialises in leading LED technology and offers complete lighting design service for commercial and industrial clients looking to reduce their lighting energy costs and at the same time maximising the aesthetic qualities. The solar division offers complete, turnkey Photovoltaic (PV) solutions empowering households and businesses to function off the grid as well as options for grid-tied or hybrid PV back-up power solutions. Our solar power division is currently positioned to become the dominant market player by strategically partnering up with world class industry leaders and continuously improving on quality and affordability. The PV market in South Africa is expected to see exponential growth and Ellies is ready to serve this growing market. Ellies Renewable Energy’s 'Green Store-within-a-store' has proven to be a highly successful concept with 63 green stands currently operating across 3 countries; South Africa, Botswana and Mozambique. The Green Stores are aimed at providing long-term, sustainable solutions to consumers’ everyday energy needs. The market has embraced this movement with enthusiasm and has become more energy efficient. The Green Stands will continue to be at the forefront of innovation and technology as the industry gains momentum.

ELLIES RENEWABLE ENERGY

WHO WE ARE

As one of the infrastructure and powerindustry leaders in Africa, we provide our clients with infrastructure solutions that are based on high added-value products and services.

We actively invest in our personnel (of over300 employees) in order to ensure thattheir knowledge, coupled with the senseof commitment we foster results in theestablishment of positive relationships withour clients and suppliers in order to provide a seamless service.

Megatron Federal offers a wide rangeof products through ten impressivemanufacturing plants in Johannesburg, South Africa and distributor agreements with numerous global industry leaders, resulting in a company which is able to

provide a diverse range of products. This coupled with extensive design and development capabilities together with a solid project management track record result in a company which is able to provide tailor-made turnkey solutions to virtually any infrastructure project within our fields of expertise.

CLIENT -FOCUSSEDBased on:• Adding value.• Meeting present and projected needs through

appropriate, bespoke turnkey solutions.• Being accessible to our customers through a

streamlined, relevant organisation structure.• Knowledge and expertise.• Collaboration with clients though all phases.• Relationship management.

INFRASTRUCTURE

SOLUTIONS

Megatron Federal operates a step beyond the provision of goods and services- we provide solutions.

Significant in-house manufacturing andtechnical capability ensure a single point ofcontact for clients across a diverse range ofproducts, applications and turnkey solutions.

• Customer-centric approach• Development and provision of appropriate

products and services tailored to client needs

• Use of new-generation technology• Large-scale project management• Operation in numerous African territories

including remote locations

And our commitments to ...• The safety of people• Quality control• The environment• Skills development• job creation

.... have defined Megatron Federal as a valuablepartner for our clients in various sectors.

Power Products represents those productswhich Megatron Federal manufactures oris the authorized distribution agent for the African region and includes the followingproducts:

• Air insulated withdrawable switchgear and SF6 fixed pattern switchgear with voltages up to 36000V and current ratings up to 2500A.

• Retrofit of Hawker Siddeley breakers oil to vacuum.

• Specialize in container and mobile substations.

• Distribution and pole mount transformers with voltages up to 36000V and power ratings up to 5OOOkVA, as well as dry type and special transformers.

• Miniature substations with voltage ratings up to 36000V and power ratings up to 1250kVA.

• Prime and Standby generators with power ratings up to 3200kVA.

• Specialize in containerized and mobile generator plants.

• Low voltage distribution boards, MCCs and generator synchronising boards.

• Copper component and busbar manufacturing.

• Off-load tap switches, bushings and accessories.

• Customer care division.• In house installation and commissioning

teams.• In house sheet metal, shot blasting and

powder coating plants

POWER

PRODUCTS

Power Projects represents the departments within the company that specialise in project services through all phases from design through to commissioning incorporating project management functions within the following key areas:

• Civil projects (specialising in servicesranging from material procurementthrough to completion)• Electrical and instrumentation projects(specialising in installation servicesranging from material procurementthrough to testing and coldcommissioning)

• Fresh and waste water infrastructure projects

(turnkey service)• Renewable energy: In -Toto Solutions (Pty)

Ltd(turnkey service and products)• Power Projects including substations andoverhead lines up to 400kV (turnkey services)

POWER

PROJECTS

Telecoms represents a specialist businessunit within the company that is ableto provide a range of solutions to thetelecommunications sector:• Drop down containerised solutions• Mobile trailers• "Green" sites• Turnkey data centres• Telecommunications towers• Diesel generator optimizationMegatron Federal is an authorised distributorin Africa for Knock Telecoms products (adivision of Ormazabal), Bladeroom modulardata centres and General Electric batteries.Megatron Federal is an award-winningprovider of "green" telecommunications

infrastructure solutions.The company is able to provide energy efficientsystems based on intrinsic design philosophies ofenergy efficiency mated with the ability to utilisealternative energy sources such as wind and solar.

TELECOMS

Megatron Federal has experienced an impressive rate of expansion in terms of market share and growth into additional markets since it's inception in 1999.

Our constant growth is based on theprinciples of technological development,knowledge management, the offering ofappropriate complete solutions to clients and the establishment of long-term relationships.

Since it's founding in 1999, Megatron Federal has been on a path of significant growth and expansion from humble beginnings in South Africa into new products and markets across the African continent.

African ExpansionMegatron Federal has an extensive trackrecord of operating in Africa, including in some of the most remote and challengingenvironments.Based in South Africa, the company is able toleverage the sophisticated business servicesinfrastructure present in order to conduct business across the continent.

Currently the company is operating on projects in the following countries outside of South Africa:• Angola (local business office)• Mozambique (local business office)• Ghana• Tanzania• Democratic Republic of Congo• Burundi• Gabon• Burkina Faso• Zambia• Uganda• United Arab Emirates• Nigeria• Uganda• Namibia• Kenya• Cameroon• Mauritania

CONTINUAL

GROWTH

– POWERED BY ELLIES

Ellies Holdings 49% In-Toto Investments 51%.

In-Toto is a project management and solutions based company that specialises in all power and renewable energy products with focus on reduction in electrical usage, and carbon emission while promoting job creation.

Their core customer base is Government and large corporate Companies.

www.in-toto.co.za

Ellies has 50% shareholding in Skyevine. This offering provides:

Bilateral internet connectivity via satellite, our target is to reach all rural areas where there is no 3G or ADSL coverage.

www.skyevine.co.za

INTOTO SOLUTIONS

SOCIAL RESPONSIBILITY, TRAINING AND EQUITY

Ellies Installer School

To give effect to Ellies commitment to BBBEE, the Ellies Installer School was established in 2008. Its objective is to serve as a training academy for HDI’s in all aspectsof installation for Terrestrial TV & Satellite TV, PA and Audio/Video Security Systems. Ellies will help these installers in business byoutsourcing work to them as serviceproviders via our prepaid installation voucher system to Ellies/Elsat.

Ellies has seconded the services of free lance counsellor to assist with conflict management, trauma, marriage counselling, stress management and communication sills

The Ellies Group has made major investments into its infrastructure in Southern Africa, and participates insocial upliftment programs both inside and outside the organisation.

Ellies has and will continue to support worthy charitable and development organisations. With its submission of its equity plan, the group strives to meet its target and thus remains conscious of its responsibility to address the past inequalities of South Africa.

The Group has a policy of promotion from within with an emphasis on the accelerated advancement of blackemployees.

Monthly employee service recognition awards motivates and facilitates development.

Ellies EngageEllies Engage is the group’s commitment to incorporating a social investment programme into the everyday psyche of Ellies. Over the coming years we will share our progress as we give back to the communities and public that supports us, byactively getting involved in uplifting and helping in initiatives and projects that make South Africa a better place. Our focus is on four predominant areas; learnerships, charity, enterprisedevelopment and staff engagement.

ELLIES ENGAGE

We endeavour to : “Put a human face on our corporate Institution and continually enhance your confidence in our products and services provide real value to consumers through useful products, engineered without cutting corners. Be socially responsible”.

MISSION STATEMENT

The Ellies Group has proven itself as a market leader in all areas of it's expertise, and has exhibited consistent growth since it was founded in 1979 Professional management has ensured a company that is both stable and yet flexible to change in the new world economy. This management team believes in both hands on approach and the growth of the people working for them, helpingall staff reach their full potential. it has maintained the right balance between both local manufacture and global trading, as well as diversification and focus in the television, telecommunication and electronics market place.

We at Ellies all believe in the Ellies brand and will continue to make sure that every household in Southern Africa has at least one Ellies product.

For any further Investor Relations questions please contact:

Wayne Samson(CEO) – 011-490-3840

Vanessa Rech (Keyter Rech Investor Solutions): 011-447-8656

www.elliesholdings.com

www.ellies.co.za

www.elliesrenewable.co.za

www.megatronfederal.com

www.in-toto.co.za

www.skyevine.co.za