BELGIUM, CZECH REPUBLIC, FRANCE, HONG KONG, ITALY, RUSSIA, SPAIN, THAILAND, TURKEY, UK

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An international, co-branded and immersive plan which mixes interactivity, virality and drive-to-web/store:

# Creation of an innovative, interactive dedicated video minisite, which is accessible from co-branded ad units on 10 ELLE websites worldwide

# A global competition to win a fashion makeover with an ELLE stylist in stores via the video minisite

OBJECTIVE

RESPONSE

# To present Mango’s new Autumn/Winter collection and reinforce its strong position among fashion brands worldwide

# To generate traffic to the e-shop and stores

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A 360° CAMPAIGN

PRINT

WEB

# Advertorial# Editorial Support

# Social network support

# Interactive video site incl. competition# Classic web campaign# Editorial support

SOCIAL NETWORKS

#CO-BRANDED VIDEO MINISITE

CREATION OF A MULTILINGUAL VIDEO MINISITE

# Fully innovative and interactive dedicated video minisite

# Internet users could explore the collection, create their ideal outfit with the advice of an ELLE stylist, and play a video to see a model wearing the outfit

#ONLINE COMPETITION

PRINT AD EMAILING

Competition on the co-branded video minisite offering a 20% reduction in all Mango boutiques, as well as a styling session with an ELLE stylist, and a 150€ Mango voucher as a prize.

ONLINE CAMPAIGN

To promote the competition and drive to the video minisite:

EDITORIAL SUPPORT SOCIAL NETWORK BUZZ

To promote the competition and drive to the video minisite:

#ONLINE COMPETITION

Competition on the co-branded video minisite offering 20% reduction in all Mango boutiques, as well as a styling session with an ELLE stylist and a 150€ Mango voucher as a prize

On ELLE magazines and websites

On Facebook and influential blogs

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39