elizabeth ibarrola
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Elizabeth Ibarrola. Marketing Freedom to Emerging Adults CMC 100 Professor Ted Gournelos Textual Analysis. Thesis -. - PowerPoint PPT PresentationTRANSCRIPT
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Elizabeth IbarrolaMarketing Freedom to Emerging AdultsCMC 100Professor Ted GournelosTextual Analysis
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Thesis -This paper will focus on the image of youth created by the Tommy Hilfiger brand and the idea of freedom associated with that image through a textual analysis of an ad from the 2010 fall campaign. It will argue how Tommy Hilfiger projects a particular idea of freedom to attract a young audience.
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Retro
Colors and TexturesReminiscent of 70sRevolution of Youth
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LeisurePicnic/tailgatingNegates wealthExaggeratedly relaxed
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HipEducatedRacially diverseEclectic
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ConclusionThe image is asserting a way for emerging adults to achieve happiness that is based on personal freedoms and personal power. However, by purchasing this brand you do not buy into a lifestyle or buy yourself those freedoms. Instead you chain yourself to the idea of youth that the image presents.