elizabeth chapman talks about how to impress the investor in just 6 slides. making that perfect...
TRANSCRIPT
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Making the Perfect PitchLizzie Chapman
The truth about investors
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• They aren’t always right• They can be herd-like • They need a story • They like ‘anchors’ – “its basically tinder for dogs”
They invest in people not business plans
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The perfect entrepreneur
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Passion
Vision Leadership
Integrity Expertise
CommitmentListener
Energy
1. The one liner
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• “we are x for x” • If your mother doesn’t get what you do, we have a
problem
2. The problem
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• Big enough to matter• But must add up
• Make them relate• Can be personal• Long term themes
• Demographics• Regulation
• Macro influences• Existing solutions…COMPETITION
3. The solution (& proof)
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• THE PRODUCT• Assume the tech works• Validation • Traction • NO demos
4. And we can do it!!
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• SELL yourself• Perception is reality• Make it interesting
• Anecdotes not resume• Don’t lie!• Division of responsibility• Advisors• Investors
5. And our solution could make us all rich
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• Go to market• Revenue model
- Potential• Understand costs• Scalability• Sensitivity• Projections
6. Call to action
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• The ask• How much? • How long?• How to measure us?
• Don’t talk future valuation• Believe the dream
• Long term vision• Comparables
• Flatter them – how they can help
What NOT to do
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1. Irrational, unfounded hypotheses2. Irrelevant size of opportunity (thinking too small)3. Impossible, illogical numbers (thinking too big)4. Contradictions / inconsistencies5. Too accurate / scientific forecasts6. Heavy on the technical7. Ignore all risks8. No awareness of competition9. Forget go-to-market10.Try to please everyone
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