elite star trading - fmcg · for this photo feature, four est stores with a focus on fast-moving...

Elite Star Trading – FMCG Member Stores | Photo Feature © 2019 |

Elite Star Trading - FMCGMember Stores

PHOTO FEATURE


Trade Intelligence Photo Feature | Elite Star Trading - FMCG | Member Stores

About Elite Star Trading FMCG

EST Africa is an

independent buying

group formed through

an amalgamation of

the Devland Cash &

Carry, Yarona Cash &

Carry and Hikma

trading operations.

EST Africa is structured as two

operating divisions - EST Africa (Pty)

Ltd which represents the Group’s food

and grocery business and incorporates

a total of 228 independently owned and

managed wholesale, retail and

distribution outlets. EST Building

represents 650 hardware and building

supply stores.

Both divisions have a prominent

footprint in South Africa, neighbouring

states and other sub-Saharan African

countries.

Retail Hybrid

Hybrid Wholesale

For this photo feature, four EST stores with a focus on fast-moving consumer goods (FMCG) are

included for a focus on foods and groceries, spanning across different ranging and shopper profiles.

The stores differ in their focus on wholesale, retail or hybrid, which determines their shopper profile.



Hybrid Merchandising | Wholesale to Retail Wholesaler stores sell most products in bulk, also making available shrinks

and packs. Hybrid stores offer single use units to bulk.

Bulk OnlyToilet Paper: Singles,

Packs, Shrinks & Pallets



Promotions | Trader Focus Promotions positioned to traders are popular and suppliers present innovative prizes and

rewards that speak to the needs of traders.

Cadbury’s: Foosball Table

Purchase 2 Cadbury’s Outers

Surf: Spaza Makeover

Purchase products to the value of R1000

Ace and others: Solar Panel with Lights

Purchase 4 products



Promotions | Consumer Focus Point of sale in support of national promotions aimed at consumers are displayed in store.

OMO More for Mahala: – Value added packs

500 g pack offers an additional 100 g for free

KOO: R500K of airtime, vouchers and cash

Buy 2 or more KOO products

Manjoh Super Maize: R10K home improvement

2nd Prize: stoves; 3rd Prize: mini kitchens



Supplier Point of Sale Supplier branding is highly visible with gondola ends, free standing units (FSUs), shelf ready

packaging, base wrapped bulk displays and posters.

Gondola End FSU Base Wrapped Display, Banners & Poster



Bulk Displays

Bulk display on pallets Bulk display on tables

Dump bins

Gondola Ends


Our Clients

Prepared by Research Analyst | Andrea Slabber

elite star trading - fmcg · for this photo feature, four est stores with a focus on fast-moving...

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