ASSIGNMENT 3 – HULT PRIZE COMPETITION

Vân Hương – Mai Bằng – Tú Oanh - Ngọc Dung

It is also written when our SUPERHERO TOURISM AGENCY

shows you that :

SLUMS are the lands of spiritual happiness whenever you

help children there by Early Childhood Education

Everything starts with the meaning of Oscar winner film

"Slumdog millionaires"....

"It is written when Jamal - a young slummer, wins the famous TV show

"Who to be a Millionaires"

WE CHOOSE THE COUNTRY

INDIA• Belongs to South Asia - the

largest slum region in the world

• SLUMS is one of the most

popular keywords when

searching about India

• 65 million people are living in

slums in India, in which focus on

2 biggest slums: Dhravi and

Maharastra.

• TripAdvisor: India is the one of

the most interesting cheap price

destination of travelling in the

world.

OUR TARGET

TARGET CONSUMER

• Income: AB+, live in urban

• Interested in voluntourism

• Want to discover the unseen things and help people in slums

SLUMMERS

• Slum family : more than 8 millions household in Dhravi and Maharastra

• Income: DEF, live in urban slum, low educated

• They focus on making money all day to satisfy basic need and don’t have so much time for their children

• Education is slum's hope. They try as hard as possible to give their children education.

+ Voluntourism is the new travel trend

+ Current mechanism: tourists will go to slums to see real life of slummers. They will

donate an amount of money to help the poor in slum after ending the journey.

• Advantage: Tourists have experiences so far different to everything they hear from media. Slums are not all about poor.

• Disadvantage: Some slummers might feel uncomfortable because they do not want their lives to be “seen” directly by strangers'eyes. The donation activity also widens gap between the poor and the rich. It is even better to be invisible.

The current mechanism of volunteer tourism agency brings partly

negative effect: makes slummers want to be invisible.

CATEGORY TRUTH

CATEGORY REVIEW

LIFE IN INDIAN SLUM REVIEW

"I like it here because people are friendly and look out for me. If my husband is working late

and does the night shift I don't feel scared because I think this is the safest place for us.

If I had more money, I would probably build a bigger house."

ESAKKIAMAL, 40 Y/o, Housewife - also does embroidery work at home.

"We stay in a slum but we have our religion, our culture and our tradition," he said. "We always

stay together and we have a very good sense of community. If there is a neighbor who has a

problem or a festival to celebrate, we do it with them.”

Narsir, 37 Y/o, pottery maker.

SLUM TRUTH

It is not the most hygienic place, it may not be the most ideal

place to live, it might not be ideally first-world,

but it is NOT a place of SORROW.

They always be hopeful about the future

CONSUMER REVIEW

They are tourists who join in volunteer tour

CONSUMER TRUTH

People come to volunteer tourism to help them get

out of "sorrow“ in life, to live fully the happiness

WHY EVERYONE WANTS TO TRAVEL? Because travelling REFRESH our life. It helps us escape from the stress, the sorrow and the hurt

of modern life.

WHY PEOPLE WANT TO JOIN IN VOLUNTEER TOUR?

Helping other people makes them happy and proud. It can be the good way to prevent or

blow away negative feeling as SORROW.

We want to create a tourism agency as a social enterprise that can

help slummers in a invisible way.

Our key value is: The tourists are not the GIVER donating money for

slums. Exactly the slummers are the GIVER, who help the tourists live fully

the happiness. And we can empower more people to create hapiness

CATEGORY TRUTH SLUM TRUTH CONSUMER TRUTH

The current mechanism of

volunteer tourism agency

brings partly negative

effect: makes summers

want to be invisible.

It is not the most hygienic

place, it may not be the most

ideal place to live, it might

not be ideally first-world,

but it is NOT a place of

SORROW.

They always be hopeful

about the future

People come to volunteer

tourism to help them get

out of "sorrow“ in life, to

live fully the happiness.

BUSINESS VALUE

ROLE OF ECE TO OUR BUSINESS

In general, ECE activates potential of

children’s brain and bring lots of

benefits to them in the future.

Especially for ones living in slums,

ECE is LIFE-SAVER.

Because these kids must fight to

survive harder than any other

children, so that we need to equip

them with skills, ability to improvise

and adapt as soon as possible.

Children are angels bringing

happiness to everybody

=> Helping children in slums by

teaching them ECE is the way to

experience the happiness of

tourists.

LIFE-SAVER + INVISIBLE + HAPPINESS

=> We create superhero teams who

are the life-savers of slum children by

teaching them ECE online (training

about ECE for superheroes online).

Then, when they experience the tour

especially organized by slummers,

the joy and admiration from slum

children will bring happiness to the

superheroes - the tourists.

BIG IDEA

Because in India slum, children always believe in heros

We choose the most suitable pillars in ECE to

transfer them into many package for tourist and

they can learn online before go to slum area

+ Package Baymax - HEALTH: for those who

want to teach children the skills to be able

to have life safety (Practical life skills: self-

defense, prevent accident…)

+ Package Spiderman - SAFETY: teach

children healthy and distinguish food,

nutrition… (Physical science )

+ Package Cypher - LANGUAGE: teach

children English to enhance

communication and connection with the

world, “get a ticket to get out of slums”

Our business is a online platform, where tourist

can find many slums destination in the world (at

first will be India’s slums)

Then we connect voluntourist and slummers by

our education packages and tours organized by

slummers

We let slummers organize their tour around

their place on the special transportation (hero

bus) and teach children on this bus

Tourists can also reach several destinations

each tour as well as teach more children and

create more tour-guide job for slummers

MECHANISISM

Each package will help children activate potential of brain

• Create more tour-guide and destinations in slum areas

• Engage more families become tour-guides to create many more destinations

• Develop tourism in their slum

➔ Sustainable and we can expand more activities, more tours due to reinvestment by returned profit

• What is benefit ?

• Strengthen bonds between parents, children by the guide of tourist

• Increase family income -> more parents join in

• Develop children’s brain and skills by many interaction throughout the tour

HOW WE CAN MULTIPLY

BUSINESS

OBJECTIVE

WE WANT TO

CREATE ONE MILION

TOURS TO HELP TEN

MILLION CHILDREN

IN THE WORLD IN

2020• Finance: Our profit come from fee of tour and

package on our website,advertising, and donate from voluntourist, NGOs…

Each tour will help ten children