Smart Retail Concept Lee Stephens | Business Development Director, UK | lee.stephens@elisa.com | +44 7587 776300

Digital

Immigrant

Digital

Native

Digital

Dependent

World is about to become digital:

three digital generations

2

TRENDS affecting retail business

3

Social

Commerce

Opinions of other people

and recommendations

are becoming a very

important factor

Big data

Personal data trading

should pay back as a better

shopping experience.

Everywhere

commerce

The consumer expects

to be able do shopping

anywhere, anytime, using

any channel

Bring value to every customer touch point

4

Meet your customer at every touch point

and exceed customer expectations

• Create new interactive shopping

experiences to your customers

• Increase brand awareness at every

touch point

• Use innovative ways to utilize digital

surfaces

• Use new self-service possibilities

(video assisted customer service from

kiosk or from home)

• Next generation retail store seamlessly

combines virtual and physical

Smart Retail Concept

Create new experiences for customers through

interactive digital services

Point of sales vs. Point of experience

Enhanced brand and

customer communication in the stores

Enable efficiency through new sales processes

and create new shopping experiences

Improved customer loyalty

and satisfaction through videochannels

• Metrics for optimising marketing and

understanding customers behaviour

We help you to find the

most suitable solution

Interactive

digital

signage

displays and

other devices

Content and

information

Applications

& video

assisted

customer

service

Integrations

Measurement, analytics and consultation

Service platform

Concept planning and customer specific solution

Inlfluence to customer’s shopping experience

CASE: Smart Store Concept

130 retail shops Mobistar

Solution The smart store concept includes

digital signage for brand marketing,

interactive screens for self-service,

electronic price tags and sensors

with analytics software.

Benefits

Rich digital customer experience,

significant cost savings,

commercial flexibility, improved in-

shop communication and reporting

”The new store concept

differentiates Mobistar positively

and provides a new innovative

shopping experience for

consumers, who appreciate

our unique atmosphere, discovery

and service.”

Sven Bols, Chief Sales & Distribution

Officer, Mobistar NV

CASE: Elisa Shopit

Digital efficiency and experiences

Digital Signage solutions have been implemented and

installed into Elisa Shopit stores, to cover the complete

customer path. Different kinds of digital solutions, such as

digital product cards and product presentations, are widely

used. Click here to view the video of the store’s functionalities.

Benefits

• Improved customer service

• Real-time product and service information

• Highlighting Elisa’s brand identity

” Due to the high-speed development of mobile technology,

we wanted to offer our customers the opportunity to test

the products we sell in a versatile manner”.

Pasi Vanninen, Sales Director

CASE: Digital World, Showrooming

and future concept stores

Solution

Digital screens for advertising and showrooming.

Benefits

Rich digital customer experience,

improved in-shop communication and reporting

“As I stand in store this morning waiting for Katie, our

Dixons CEO, to arrive, I feel immensely proud of what

has been achieved over an unbelievably short period

of time. You as a team have all worked tirelessly to

deliver a fantastic customer experience and we are all

excited to see the reaction of our shareholders, the

press and most importantly our customers.”

Andrew Lofty, Head of Construction, Sourcing & SRM

Customers – working together

with leading brands

14

Serve customers

Efficiency & Productivity

Experiences

Summary

Differentiation by digitalization

Enhanced Customer Experience

Improved Customer Intimacy

Update content easily from any location from web interface

Increase the impact of your advertising

Increase revenue and sales

Cost-effective and streamlined operations

Managed transition to new mode of operation

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Thank You!