e.life - internet of things
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Evento E.life Rua Pamplona, 518, Jardim Paulista, São Paulo, Brasil - 3º andarTRANSCRIPT
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Internet das coisas • Os grandes movimentos tecnológicos• Wearables para entretenimento• A indústria da propaganda diante destes movimentos• AHEAD
Bruno Tozzini @tozzini
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oi! !
Diretor de criação atualmente se aventurando como Founder da AHEAD !
Nos últimos anos foi diretor de criação associado na R/GA e DM9DDB !!• Trabalhou com marcas como Intel, Pepsi, Youtube e outras
!• Criou projetos para artistas como Black Eyed Peas, Emicida e Justin Timberlake!• É professor da Miami AdSchool-ESPM desde 2010 e colaborador do Brainstorm9
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Três grandes movimentos tecnológicos acontecendo dentro de um conceito muito amplo
Internet of things
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Internet of Things
smart!cities
wearable!devices
connected things
cidades
seres
coisas
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smart!cities
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wearable!devices
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Internet of Things
Nos últimos 5 anos !
300% de aumento no número de máquinas
conectadas com máquinas!
80-90% na diminuição dopreço de sistemas
microeletromecanicos
coisas
Fonte: McKinsey Global Institute 2013
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RFID !
NFC !
BLUETOOTH LOW ENERGY !
GPS !
+
Internet of Things
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“…as research has shown the brain already treats tools including computers as temporary parts of the body…” !
Justin McKeown - Head of Fine Art & Computer Science da York St John University
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Surgiram com grande barulho no mercado "health" e "lifestyle" e agora mostram potencial para o entretenimento.
Wearables
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“Instead of interrupting people with ads, marketers could sponsor virtual experiences
people actually seek out.” !
AD AGE em artigo recente sobre realidade virtual
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Agências e Marcas !!!!
Sabem da existência destes movimentos!
Querem inovar através do uso da tecnologia + conceitos fortes!
Precisam continuar se adaptando
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AGÊNCIAS !
Menos foco em prêmios e ciclos de campanhas Não estamos falando de propaganda
!
Investir em experiências, produtos e plataformas de médio e longo prazo
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CLIENTES !
Se estamos falando de algo que não é apenas “marketing”, o budget precisa vir de todas as áreas
!
Inovação é responsabilidade do Marketing e de todas as áreas da empresa
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cidades
pessoas
connected things
Ter impacto social !
Criar coisas úteis para a vida das
pessoas
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Tá e daí?
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Ao invés de resolver um problema, criamos um
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Misturamos lifestyle com entretenimento e tecnologia colocando chips dentro da aba dos bonés.
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E criamos uma plataforma com 3 elementos
Bonés com chip (RFID/NFC)
Site Responsive
Hardware/App Leitor
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Os bonés acessam dados pessoais e se conectam ao Facebook e Twitter.
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Hoje somos boné Amanhã teremos outros formatos
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Hoje somos RFID !
Já estamos trabalhando com NFC e vamos transformar smartphones android em leitores AHEAD
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Experiências são o nosso negócio
Fotos: I Hate Flash (C)
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AHEAD business model
Marcas patrocinam
experiências criando
brand pages
Parceiros implementam
AHEAD nos seus produtos
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Pra quem vê de fora, é só alegria…
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Capa da Revista ProXXIma SxSw 2014 - Globo News
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Mas a verdade é que…
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"Vivendo no auge do sucesso e a beira do fracasso"
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O que eu aprendi
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Inovação é realização e não ideia
pense grande e realize um MVP
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www.checkyourahead.com www.brunotozzini.com
!
twitter @tozzini
Obrigado!