elephant talk communications - pareteum | mno, mvno… · martin zuurbier co-president mobile...
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Martin ZuurbierCo-President Mobile Platform Business & CTO
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Elephant Talk Communications:
An innovative business approach, state of the art
virtualized mobile software solutions and platforms
Creator of sustainable MVNO business and a win-
win propositions for all stakeholders
www.elephanttalk.com (NYSE MKT: ETAK)Thailand MVNO Conference
Bangkok October 14, 2015
Who is Elephant Talk Communications?
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About Us:
US Listed (NYSE MKT: ETAK)
Offices in the US, UK, Bahrain, Brazil, Spain, Netherlands, Mexico, China, Switzerland,
Belgium and Indonesia.
Worldwide Partnership with HP:
MNO/MVNO/MVNE Services:
Full Core Network and B/OSS deployment
Fixed/Mobile/Converged
MNO/MVNO/MVNE end to end customers Services
Partner MNOs:
Vodafone, Sprint, T-Mobile, Zain , Verizon, TIM Brazil
The Market
MVNOs and MNOs
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Issues of the current Market:
o Voice, Messaging and Internet Access Revenues are
already – or close to – terminal decline.
o Legacy systems lagging behind the trail of
development.
o Profit generation is dramatically slowing down
since SDN and NFV systems solutions are not yet
complete.
o High cost for legacy network and systems.
o Core issues shaping the MVNO’s market:
o MVNOs need to find the way to differentiate
with other aspects than only pricing.
o They have to stay competitive and no to get
squeezed between wholesale and retail
pricing.
o Based on the growing collaboration between
MVNO’s and MNO’s, the MVNO market has to deal
with the same issues as the current MNO market.
How do MNO’s need to change their business
models?
By cost optimization
By moving towards software services (OTT)
By consolidating by excess competition
By restructuring business in a way their new
products are not regulated
MVNO’s to stay ahead of the game
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MVNO’s will need to stay ahead
By realizing that “light systems” will not and
cannot bring them the possibilities and solutions
they need in order to move forward successfully.
Base their business on API’s in order to integrate
fast and cheap solution within multiple systems.
Pursue NFC and integrate wallets innovatively
for short and long term growth.
Elephant Talk offers its help…
With full SDN and NFV system we started to
build 12 years ago.
With expert knowledge on API’s and API
integrated systems.
Innovative full solution and extensive product
Catalog for the MVNO’s.
Simplicity, efficiency, flexibility and stability.
Software-defined Networking (SDN) & Network
Functions Virtualization (NFV) essentials:
Going from 2-dimensional legacy systems to 3-
dimensional systems,
Deeply integrated modules,
Addressing the need of greater service diversity
and integration with external new markets (API
based).
Transformation towards SDN & NFV:
Development
Testing
Difference
SDN & NFV Essentials
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SDN & NFV benefits:
SDN will transform networks:
programmable (i.e. flexible) platforms that
enable more efficient resource utilization,
cost effective,
Scalable to meet the demands of the ever
grow community of mobile users.
The basic answer to ‘why NFV’ is simple:
To reduce network operator CAPEX and
OPEX through reduced equipment costs,
Reduced power consumption,
The bigger answer is to reduce complexity
and make managing a network and
deploying new capabilities easier and faster.
Virtualized ET Software DNA® 2.0
Platform Platform
Moving from one-site to client based and/or
cloud based:
• One point of Service Provisioning
• OSS as a top layer over hetrogeneous
systems
• High Level API framework required:
e.g. “register & activate subscriber”
• One point of Service Control
• Consolidated information across
components: Network Monitoring,
Subscriber usage history
• Virtualization, Core Networks
• VMWare for network elements and
hardware
• SDN/NFV for network elements
configuration
• Need for Virtualization, Northbound APIs
• Drive network resources from
Service / Application
• Dynamic GGSN assignation by DNS
• Simplified redundancy and failover concepts6
100%
90%95%
10%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BSS/OSS Network function Full ETBOSS platform
Elephant Talk Virtualization
Virtualized component Non-virtualized component
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ET owns the Intellectual Property of 85% of the platform components
ET owns and manages source codes for 70%
of ETBOSS Core components, for 100% of
BSS/OSS elements.
• Greatly facilitates troubleshooting and
swift correction of errors.
• Fosters a creative approach to solution
and problem solving ; we can easily
spread a solution across multiple
components, spanning both BSS/OSS and
Network Functions.
100%
70%
90%
30%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BB/OSS Network function Full ET BOSS
Platform
Source code ET ownership
ET-owned source code Third-party owned source code
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MNO MVNO
Full MVNO Platform Software DNA® 2.0 Philosophy Network Elements
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HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
v
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MNO MVNO
HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
Software Defined Network ArchitectureSoftware DNA® 2.0 Philosophy
IN Layer – adding the intelligence
PCRF IN - SCP
OCF (DRE)Diameter
GW
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MNO MVNO
Software Defined Network ArchitectureSoftware DNA® 2.0 Philosophy
ET BOSS – Access to the entire platform
HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
PCRF IN - SCP
OCF (DRE)Diameter
GW
Cust.Care
Billing
Reporting
Provisioning
SIMMgmnt
Trouble Ticketing
VoucherMgmnt
PaymentMgmnt
.............
.............
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MNO MVNO
Software Defined Network ArchitectureSoftware DNA® 2.0 Philosophy
Solution Layer Added
HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
PCRF IN - SCP
OCF (DRE)Diameter
GW
Cust.Care
Billing
Reporting
Provisioning
SIMMgmnt
Trouble Ticketing
VoucherMgmnt
PaymentMgmnt
.............
.............
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Traffic
Active-Active or Active-Standby
Between 5 seconds and max 10 minutes full automatic failover
Software Defined Network ArchitectureGeo-Redundant
HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
PCRF IN - SCP
OCF (DRE) Diameter GW
Cust.Care
Billing
Reporting
Provisioning
SIMMgmnt
Trouble Ticketing
VoucherMgmnt
PaymentMgmnt
.............
.............
HLR
MMSC USSD IVR
VMSTP
GGSN
SMSC MSC OTA EDW
.......HSS
PCRF IN - SCP
OCF (DRE) Diameter GW
Cust.Care
Billing
Reporting
Provisioning
SIMMgmnt
Trouble Ticketing
VoucherMgmnt
PaymentMgmnt
.............
.............
Site Interconnect
Conclusions
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Elephant Talk´s mere purpose is to integrate all facilities
to one scalable, stable, flexible and above all secure
platform therefor easing the controlling and monitoring
process of all services.
With the help of virtualization difficult processes are now
undemanding, efficient and cost and time effective.
Elephant Talk ventured far and created its unique
commodities.
Consequently, owning the whole offered platform, co-
operation with us does not include any third parties.
Our unique, double layered API integration solution
brings implementation time and costs to the minimum
and functionalities to the highest efficiency level.
We offer an interactive, in-house developed platform and
network and security system that protects and severs
both participants.
Innovative business approach
Start of the art solutions and platform
Unique experiences with in multiple countries
Active in Netherlands, Spain, Brazil, USA, Mexico,
Saudi Arabia, Hong Kong.
Successful, Dynamic, Sustainable MVNO business
win-win propositions for all stakeholders