Elements of Design: Color

Claudia Jacques de Moraes Cardoso-Fleck2D Design – Art 112

ColorProperty of Light

Color

Color = perception of wavelength.

Hue = position in the spectrum.

Chroma = how pure a hue is in relation to gray.

Saturation = degree of purity of a hue.

Shade = A hue produced by the addition of black.

Tint = hue produced by the addition of white.

Intensity = hue brightness or dullness of a hue. One may lower the intensity by adding white or black.

Luminance | Value = Amount of light reflected from a hue. Hues with a high content of white have a higher luminance or value.

Color SourceOrigin: Light Origen: Paints + Dyes + PigmentsAdditive System Subtractive SystemModel: RGB Model: RYB | CMYK

Color Wheel

Source: PigmentsSubtractive Color SystemModel: Red - Yellow - Blue

Color WheelPrimary Colors:Red | Yellow | Blue

Secondary Colors: Green | Orange | PurpleMix: primary + primary

Tertiary Colors: Yellow-orange,Red-OrangeRed-PurpleBlue-PurpleBlue-Green Yellow-GreenMix: primary + secondary

Color Scheme | Harmony

MonochromaticA single hue and a selection of tints, tones and shades.

AnalogousColors that are side by side, or very near each other on a color wheel.

ComplementaryColors appearing across from one another on a color wheel. These color combinations offer the maximum amount of contrast.

Split-ComplementaryOne hue plus two colors on either side of its complement. These provide less contrast than straight complements.

TriadThree colors that are equidistant on a color wheel.

TetradTwo pairs of complimentary colors.

Color Scheme | HarmonyMonochromatic• Colors that are shade or tint

variations of the same hue.• Clean and elegant. • Colors go well together.• Produce a soothing effect. • Easy on the eyes,

especially with blue or green hues.

http://www.2d-digital-art-guide.com/step-by-step-drawing.html

Color Scheme | Harmony

Analogous• Colors located adjacent (next)

to each other on a color wheel.• One color is used as a dominant color. • Other colors are used to enrich the scheme.

http://www.hongkiat.com/blog/basics-behind-color-theory-for-web-designer/

Color Scheme | Harmony

Complementary• Colors across from each

other on a color wheel.• Best when warm color against

a cool color.• High contrast.

http://en.wikipedia.org/wiki/File:Vincent_Willem_van_Gogh_076.jpg

Color Scheme | Harmony

Split Complementary• One hue plus two others equally

spaced from its complement.• High contrast without tension.

Color Scheme | Harmony

Triadic• Three hues equally distanced

on a color wheel. • Strong visual contrast. • Retains harmony and color richness.

Color Scheme | Harmony

Tetrad | Double Complementary• Two complementary color sets; the distance

between selected complementary pairs will effect the overall contrast of the final composition.

• Hard to harmonize.

ConclusionColor: It’s an element of design. Property of light Paint R Y G = Subtractive System Color Schemes | Harmony

Monochromatic Analog Complementary Triadic Split Complementary Tetrad | Double Complementary

http://www.worqx.com/color/combinations.htmhttp://www.wiu.edu/art/courses/design/color.htmhttp://www.colormatters.com/color-and-design/basic-color-theoryhttp://elizabeth-martinez.wikispaces.com/Color+Schemes+Downloadedhttp://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm#Primary_colors