elements of design
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ELEMENTS OF DESIGN
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What is clothing made up of?Good fashion has a combination of the elements and principles of design.
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Elements of design are the parts, They structure and carry the work. The elements of design are;
LINE
SHAPE
FORM OR OBJECT
COLOR
TEXTURE
SPACE
VALUE
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Principles of design are concepts. They affect content and message.The principles of design are;
EMPHASISBALANCE
PROPORTION
RHYTHMHARMONY
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LINEOut of the 6 elements of design, line is the strongest and most important and dominant.
¥…. There can be no shape.
¥…. Without shape there can be no form.
¥…. Without form there can be no texture and there can be no pattern.
Without line;
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TYPES OF LINELines can be;
• Vertical• Horizontal• Diagonal• Curved• short or tall• thick or thin• can lead you
away, or move you forward in an image
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VERTICAL LINE
Vertical lines tend to convey different moods, ranging from power and strength, to growth.
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HORIZONTAL LINE
Represents calm, peace and
relaxation.
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DIRECTIONAL / JAGGED LINES
Jagged/ sharp lines can be perceived as forceful, chaotic, sharp, and threatening
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CURVED LINES
Represents freedom, the natural, having the appearance of softness and creates a soothing feeling
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DIAGONAL LINES
Diagonal- Represents action, activity, excitement and movement
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Thin lines
Thin lines can be experienced by some as unstable, and by others as weak.
Vertical lines or stripping make a person appear thinner, and when you are thin you look taller. grey dress. Avoid wearing baggy clothes.
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Thick lines
Thick lines can be experienced as rigid and dependent, or can be experienced as dominating .
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Vs.
STRUCTURAL
Structural – lines required to maintain the structure of the garment;
for example, seams
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Decorative
Decorative – lines created by the designer purely for decoration; for example, a printed-on design
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What lines appear in this dress?
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.
What is Line?Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.
Effects of lineCan create optical illusions
Show directions
Show movement
Show strength
A
B
C
D
http://couturecarrie.blogspot.in/2009/07/tunicdress.html
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Straight Lines
MessageForceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe
IllusionIncreases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas
PlacementsClosures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
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Straight lines
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Curved Lines
MessageGentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual
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Curved Lines
IllusionHolds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas
PlacementsFabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons
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CU
RV
ED
LIN
ES
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Vertical
MessageFormal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient
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Vertical
IllusionIncreases, emphasizes, reinforces length, height, narrowness, thinness– slimming, counters horizontal lines
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Vertical
PlacementDeep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels
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Vertical lines
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Horizontal
MessageRestful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic
IllusionIncreases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter
PlacementNecklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, wide-brimmed hat
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Horizontal lines
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Diagonal
MessageActive, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality
IllusionIncreases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines
PlacementV-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
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Diagonal lines
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Portfolio Assignment
Create portfolio pagesFor Straight Line, Curved Line, Diagonal Line etc.
Address the following in the paragraph:What lines are found in the picture?Where are the lines found?Are the lines structural or decorative?What is the illusion and message associated with the described lines.
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Curved line
sampleportfolio page
Curved
lines
Curved images, such as
curves on dress makes the
curves on the body more
Dramatic and apparent.
Because the top is patterned
with sequins, the upper
body seem fuller, rounder
especially when contrasted
to her bare shoulders, which
appear thin and narrow
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Diagonal Line
sampleportfolio pageOn the particular light blue
dress, the attention is directed
towards the upper body. The
center of focus is placed at the
center of her chest. This is because the pair of diagonal
lines from her upper waist meets with the multitude of
diagonal lines coming down
from her neckline. The V neck
makes the models neck appear
thin
Curved
lines
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Straight line portfolio
sample page
On the particular jacket
horizontal lines emphasize width
on apparel. Attention I drawn
towards the bolder lines of this
jacket. The bolder strips make
her arms seem wider than the
narrow stripes on her shoulder
blade
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Types
• Warm Colors• Reds, oranges,
yellows
Color has an immediate and profound effect on a design.
• Cool Colors
• Blues, purples, greens
Color
Colors can affect how humans feel and act.
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Color
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Area enclosed when both sides of a line meet. Shapes can be geometric or organic.The shape, outline, or configuration of anything.
Shape
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Shape
Examples: Squares, Circles, Ellipses, Ovals, Rectangles, Triangles
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By incorporating the use of space in your design, you can enlarge or reduce the visual space
Space
Types of Spaces are
• Open, uncluttered spaces
• Cramped, busy
• Unused vs. good use of space
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Texture The surface look or feel of something.
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Texture
Rough surface
Absorbs more light and, therefore, appears darker.
Smooth surface
Reflects more light and, therefore, is a more intense color.
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Smooth Texture
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Rough Texture
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Value
The relative lightness or darkness of a color.
Methods
Shade
Degree of darkness of a color
Tint
A pale or faint variation of a color
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Value
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Thank you!!!!!