2014Summer / Collection

---A SUMMER IN BROOKLYN---

It’s waking up on a summers day in Brooklyn, taking your time to get ready for boutique coffee in the streets and rooftop hangs at sunset. Perfect summer dresses

and jumpsuits capture an effortless style with an urban edge.Rich berry colours compliment polished concrete greys and antique whites, with a

play on soft draped layers mixed with distressed jersey and denim.Its messy hair and tinted lips, its a day of exploration and relaxation

- it’s city life and loft living in the summer time -

eclectic /i’klektik/nouna person who derives ideas, style, or taste from a broad and diverse range of sources.

@elementeden_australia

ELEMENT Summer 2014

10 statement

dresses

Simplyeffortless

style

Madison dress

Heavenly dress

Hart Pinafore dress

Summer Breeze dress

Kiely dress

Empire dress

Clara dress

Ellery dress

Raych Urquhart - is an Australian artist and illustrator with a beautiful blog and tumbler. She is a little bit gypsy & a whole lotta rock ‘n’ roll - drawing inspiration from the southwest, cactus, feathers and fashion. Her personal style and art captures a sense of wild, mystic, earthiness perfect for our summer in Brooklyn.She came runner up for illustration in our global element advocate art search, where she had pieces exhibited in our advocate show.We are thrilled to bring four great prints to life in our range this season.

www.ponygold.blogspot.com.au

ART BY PONY GOLD

• 8 •

244871 MADISON - BLACK srp: R599.95

del:NOV Crushed Cotton With Lurex Check

ELemenT EDen LOVes ELemenT EDen LOVes

244278 ALWAYS - ANTIQUE srp: R279.95

del:NOV 60% Cotton 40% Poly Slub Jersey.

ART PRINT BY PONY GOLD

244104 SWEET CRUSH - INK srp: R399.95

del:DEC Cotton Elastane Jersey

• 9 •

ELemenT EDen LOVes ELemenT EDen LOVes

244867 EMPIRE - BLACK srp: R599.95

del:DEC 100% Woven Rayon

244868A HEAVENLY - ANTIQUE srp: R599.95

del:DEC 100% Cotton Diamond Dobby

244000 BROOKLYN- WHITE srp: R299.95

del:NOV 70% Bamboo 30% Cotton Blend Jersey

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

•10•

244111 FERRIS - BLACK/WHITE srp: R369.95

del:NOV Poly Cotton Pointelle Jersey

244002 TILED - BLACK srp: R349.95

del:NOV 60% Cotton 40% Poly Slub Jersey

244271 ELEMENTAL - WHITE srp: R349.95

del:NOV 70% Bamboo 30% Cotton Blend Jersey

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

•11•

244112 ESSEX - WHITE srp: R399.95

del:NOV 65% Cotton 35% Poly Jersey

244361 ABERDEEN - PAPAYA srp: R499.95

del:NOV 100% Woven Rayon

244279 HONEST - ANTIQUE srp: R369.95

del:DEC 100% Cotton Diamond Dobby

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

244112 ESSEX - WHITE srp: R399.95

del:NOV 65% Cotton 35% Poly Jersey

•12•

244863 HART PINAFORE - MID BLUE srp: R699.95

del:DEC 100% Cotton Denim

244275 FAIRVIEW - FROSTED MINT srp: R369.95

del:DEC 70% Bamboo 30% Cotton Blend Jersey

244874 SUMMER BREEZE - MID BLUE srp: R499.95

del:DEC 100% Pima Cotton

ELemenT EDen LOVes

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

•13•

244272 WILD ONE - STRIPE srp: R349.95

del:DEC 70% Bamboo 30% Cotton Blend Jersey.

ART PRINT BY PONY GOLD

ELemenT EDen LOVes

244864 LAFAYETTE - BLACK srp: R699.96

del:NOV 100% Cotton Ikat

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

244870 CLARA - ANTIQUE srp: R399.95

del:NOV 60% Cotton 40% Poly Slub Jersey

•14•

ELemenT EDen LOVes

244212 UTOPIA - INDIGO srp: R699.95

del:DEC 100% Woven Rayon

244369 ARLINGTON - GREY WASH srp: R699.95

del:NOV 10oz Ridged Cotton Denim

ELemenT EDen LOVes

244106 COLBY - INDIGO srp: R399.95

del:DEC 100% Woven Rayon

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

•15•

244105 INTRIGUE - WHITE srp: R499.95

del:NOV 100% Cotton Moss Crepe

ELemenT EDen LOVes

244862 ELLERY - INDIGO srp: R599.95

del:DEC 100% Woven Rayon

ELemenT EDen LOVes

244870 CLARA - ANTIQUE srp: R399.95

del:DEC 60% Cotton 40% Poly Slub Jersey

ELemenT EDen LOVes

•16•

244102 TERRACE - ANTIQUE srp: R449.95

del:NOV 100% Woven Rayon

ELemenT EDen LOVes

244273 LOTT - STRIPE srp: R249.95

del:NOV 60% Cotton 40% Poly Slub Jersey

244369 ARLINGTON - GREY WASH srp: R699.95

del:NOV 10oz Ridged Cotton Denim

244865 KIELY - INDIGO srp: R699.95

del:DEC 100% Woven Rayon

•17•

244851 CHESTER - MID BLUE srp: R699.95

del:DEC Light Weight Cotton Denim

244867 EMPIRE - BLACK srp: R599.95

del:DEC 100% Woven Rayon

244275 FAIRVIEW- INDIGO srp: R369.95

del:DEC 70% Bamboo 30% Cotton Blend Jersey

244110 BEAUMONT - INK srp: R369.95

del:DEC 65% Cotton 35% Poly Single Dye Jersey

ELemenT EDen LOVes

•18•

244701ZA JELLY HUNTERS LOOSE FIT TEE srp: R229.95

del:DEC Poly Cotton

LOOSE FIT TEE WITH FRONT DIGITAL PRINT DETAIL

tees

PURPLE MARLE WHITE

244704ZA MAD LOOSE FIT TEE srp: R229.95

del:NOV Poly Cotton

LOOSE FIT TEE WITH FRONT DIGITAL PRINT DETAIL.

PURPLE MARLE WHITE

•19•

244777ZA SCRIPT SS TEE srp: R229.95

del:NOV Cotton

SHORT SLEEEVE TEE WITH FRONT PRINT DETAIL

tees

BLACK MUSK

244700ZA SORRY FIT TEE srp: R229.95

del:DEC Cotton

SHORT SLEEVE TEE WITH FRONT PRINT DETAIL.

BLACK

BRIGHT BLUE

WHITE BLOSSOM

•21•

244702ZA DAISY PEACE SINGLET srp: R199.95

del:NOV Cotton

SINGLET WITH FRONT PRINT DETAIL

singlets

WHITE TURQUOISE

244703ZA ANGLE MANGLE SINGLET srp: R199.95

del:DEC Cotton

SINGLET WITH FRONT PRINT DETAIL.

WHITE

GREY MARLE

BLACK GREY MARLE

Style Number Description RRP Page No:

244865 KIELY MAXI DRESS R 699,95 17244000 BROOKLYN SS TEE R 299,95 10244002 TILED SS TEE R 349,95 11244102 TERRACE SINGLET R 449,95 17244104 SWEET CRUSH TOP R 399,95 9244105 INTRIGUE TOP R 499,95 16244106 COLBY SINGLET R 399,95 15244110 BEAUMONT SINGLET R 369,95 18244111 FERRIS SINGLET R 369,95 11244112 ESSEX SINGLET R 399,95 12244212 UTOPIA KIMONO R 699,95 152442700ZA SORRY SS TEE R 229,95 20244271 ELEMENTAL TANK R 349,95 11244272 WILD ONE TANK R 349,95 14244273 LOTT TANK R 249,95 17244275A FAIRVIEW TANK R 369,95 13244275B FAIRVIEW TANK R 369,95 18244277ZA SCRIPT SS TEE R 229,95 20244278 ALWAYS TANK R 279,95 9244279A HONEST TUBE R 369,95 12244361 ABERDEEN S R 499,95 12244369 ARLINGTON WS R 699,95 17244701ZA JELLY HUNTERS FIT SS TEE R 229,95 19244702ZA DAISY PEACE ORGANIC SINGLET R 199,95 22244703ZA ANGLE MANGLE ORGANIC SINGLET R 199,95 22244704ZA MAD LOOSE FIT SS TEE R 229,95 19244851 CHESTER SKIRT R 699,95 10244862 ELLERY DRESS R 599,95 16244863 HART PINIFORE DRESS R 699,95 13244864 LAFAYETTE PLAYSUIT R 699,95 14244867 EMPIRE DRESS R 599,95 10244868 HEAVENLY DRESS R 599,95 10244870 CLARA DRESS R 399,95 14244871 MADISON DRESS R 599,95 9

INDEX

head office Ph (042) 200 2600, 2a Da Gama Road, Jeffreys Bay, South Africa, 6330.

www.elementeden.com

In the pursuit of our commitment to create and expand our range of

environmentally conscious product, we are proud to offer a complete

product offering constructed primarily of sustainable materials and

manufacturing processes.

www.elementeden.com