electronics weekly - 2012 media pack

2012 Media Information

www.electronicsweekly.com/mediacentre

For further information or to book an advertisement, please contact the

Electronics Weekly Sales team on +44 (0)20 8652 3500, email: [email protected]

Electronics Weekly Audience Profile

Electronics Weekly is the only UK weekly electronics publication, and has over 50 years experience of serving the electronics design industry. Our current circulation is 31,436 (BPA issue Dec 2011) with an average of 2 readers per copy. This means that by advertising in Electronics Weekly you could reach over 60,000 electronics professionals.

Reach the right kind of readersOver a third of our readers cite ‘Design and Development engineering’ as their job role, with a high percentage of readers in senior management. Our readers are experienced professionals, with 60% in their current job for over 5 years, and come from across the industry. And 95% of readers use Electronics Weekly to find information on new products. Ensure that the products they find are yours – contact us today and find out more about our competitive advertising rates.

Take a look at the information below to see why Electronics Weekly should be your first choice to reach your target audience.

Product promotion

Electronics Weekly can offer a reprint service after publication, or can arrange for ‘run-ons’ at time of print, for an individual article or full issue of the magazine. Please contact us for further information.

Inserts

Stand out from the crowd with bespoke inserts in Electronics Weekly. Inserts can be an effective form of communication to the electronics design community, and give you the opportunity to be more creative. Insert rates are based on quantity, rate and date of insert – please contact us for further information and a quote.

Source: BPA Jul-Dec 2011; Electronics Weekly reader survey; Outsell 4th annual marketing & advertising study 2009

Did you know?Cross media campaigns work even better

Recent research among B2B companies has shown that advertisers that use cross media (print and online) campaigns see an uplift in lead generation of almost 30%, compared to single medium campaigns. See our ElectronicsWeekly.com profile for more information on how Electronics Weekly can help you.

Job Role End Products manufactured or designed Regional Breakdown

Executive management/Board Director

26%

Communicationsystems 8.5%

Overall technical

management 24.1%

Automotive& Consumerelectronics

8.7%

Senior engineering

23.1%

Controls, test &

medicalequipment

13.6%

Design and Development

31.4%

Avionics, Military

& Security 7.4%

Test and Measurement

10.3%

DigitalBroadcast

2.2%

Service/Maintenance

8.1%

Components 11.6%

South West 10.6%

Research and Development

16.4% Design &engineeringcontractor/consultant

40.5%

Wales 3.6%

Production/Quality Control 8.0%

Design &Manufacturingservices 14.1%

Scotland 5.9%

Computers, Systems & Peripherals

7.3%

N Ireland 1.4%

Overseas 5.9%Northern 2.8%

Yorkshire 5.7%

North West 7.7%

East Anglia5.5%

East Midlands

7.2%

Midlands7.7%

London3.2%

South East 32.7%



Rates and Data

Display Rates & Frequency DiscountsDiscountsEffective 1st January 2012

Mechanical Datadepth x width set in mm – with 5mm bleed on outside edges

US Rates based on 1.6 (subject to currency fluctuation)Cancellation Period 2 weeks prior to publication (cancellation within this period subject to full charge)All rates are subject to VAT4

Copy DeadlinesWednesday prior o publication date

4 Colour 1 4x 12x 25x 40x

PAGE £3,275 ($5,240) £3,175 ($5,080) £2,950 ($4,720) £2,785 ($4,456) £2,450 ($3,920)

JUNIOR PAGE £2,625 ($4,200) £2,515 ($4,024) £2,215 ($3,514) £2,125 ($3,400) £1,750 ($2,800)

1/2 PAGE £1,965 ($3,144) £1,905 ($3,048) £1,770 ($2,832) £1,670 ($2,672) £1,475 ($2,360)

1/4 PAGE £1,150 ($1,840) £1,115 ($1,784) £1,035 ($1,656) £980 ($1,568) £865 ($1,384)

1/8 PAGE £655 ($1,048) £635 ($1,016) £590 ($944) £555 ($888) £490 ($784)

SINGLE COLUMN £35.00 ($56.00) £34.00($54.50) £31.50 ($50.40) £29.75 ($47.60) £26.00 ($41.60) CENTIMETRE

4 Colour 1 4x 12x 25x 40x

IFC £3,950 ($6,320) £3,825 ($6,120) £3,550 ($5,680) £3,350 ($5,360) £3,150 ($4,050)

OBC £4,100 ($6,560) £3,975 ($6,360) £3,700 ($5,920) £3,475 ($5,560) £3,275 ($5,240)

Products Extra/Features

PAGE £1,800 ($2,880)

JUNIOR PAGE £1,475 ($2,360)

1/2 PAGE £1,150 ($1,840)

1/4 PAGE £650 ($1,040)

1/8 PAGE £430 ($688)

Special Positions

1ST RHP 10%

2ND RHP 10%

GUARANTEED POSITION 10%

Inserts

Dependent on weight - please contact for details

Digital inserts – up to 8 pages £800 ($1,280)

Digital inserts – over 8 pages Price on applicationTerms

Column widths (mm)

1 Column 48 mm

2 Column 100 mm

3 column 152 mm

4 column 204 mm

Sponsored Tutorials

£1,500 per page ($2,400) includes design & layoutInsertsDependent

Multiple Page Discounts In same issue – must be booked together to claim additional discount

2-3 PAGES 10%

4-5 PAGES 15%

6+ PAGES 20%

Page Bleed Trim Type

Full 10 x 236 300 x 226 280 x 206

Half page horiz 150 x 236 145 x 226 130 x 206

Half page vert 310 x 115 300 x 110 280 x 100

Quarter page horiz 85 x 236 80 x 226 70 x 206

Junior page NA NA 182 x 153.5

Double page spread 310 x 460 300 x 450 280 x 430

Half page horiz dps 150 x 460 145 x 450 130 x 430

Quarter page 150 x 115 145 x 110 130 x 100

Eighth page horiz 50 x 236 45 x 226 35 x 206

Terms and Conditions

All advertisements are subject to RBI’s standard terms and conditions. http://www.reedbusiness.co.uk/ GuideDocuments/tandc.htm Advertisers are reminded of their legal obligations under the Sex Discrimination Act 1975, the Race Relations Act 1976, the Disability Discrimination Act 1995 and the Employment Equality (Age) Regulations 2006. For more information visit http://www.reedbusiness.co.uk/GuideDocuments/discrimguide.htm



2012 Features List

> Job Role

ISSUE DATE TECHNOLOGY REPORTS MARKET REPORTS PRODUCT FOCUS

January 18 Elektra Awards Issue Power ICs

January 25 Display Systems Consumer Connectors

February 1 Analogue RF and Mixed Signal LED Lighting Displays

February 8 Test & Measurement Southern Electronics Special Report Microcontrollers

February 15 Design Software, EDA & IP Mobile World Congress Special Report Analogue & mixed signal

February 22 Programmable Logic, SoCs & Processors Embedded World Special Report LEDs

March 7 Power Systems & Devices Wireless Systems Test systems

March 14 Embedded Systems & Development Tools Renewable Energy Systems FPGA

March 21 Display Systems Military/Aerospace Embedded design tools

March 28 Microcontrollers & Microprocessors Power Systems Enclosures & cases

April 4 Embedded Systems and Single Board Computers Automotive Connectors

April 11 Programmable Logic, SoCs and Processors Supply Chain National Electronics Week Preview

April 18 Displays & controller technologies Communications Microcontrollers

April 25 Test & Measurement Embedded Systems LED drivers

May 2 Passives and Sensors PCIM Special Report Power supplies

May 16 Analogue RF and Mixed Signal Medical Electronics Test Systems

May 23 LEDs & Opto-devices Industrial Systems Sensors

May 30 Interconnect and Enclosures Power Systems Analogue & mixed signal

June 6 Design Software, EDA & IP EuroLED Special Report LEDs

June 13 Programmable Logic Soc & Processors High-Reliability Systems Passives

June 20 Test & Measurement Automotive Development Kits

June 27 Microcontrollers & Embedded Design Supply Chain Displays

July 4 Analogue, RF and Mixed Signal Wireless Systems Connectors

July 18 Power Supplies and Converter Modules Contract Manufacturing Microcontrollers

August 8 Embedded Systems Renewable Energy Systems ADCs & DACs

August 22 LEDs Wireless Systems Power Supplies

September 5 Reference Designs & Dev Kits High-Reliability Systems Embedded Computers

September 12 Display Systems Motor Control Discretes

September 19 Design Software, EDA & IP UK Design Test Systems

September 26 Interconnect and Enclosures Supply Chain Sensors

October 3 Test & Measurement Embedded Systems Analogue & mixed signal

October 10 Microcontrollers LED Lighting Enclosures

October 17 Analogue RF and Mixed Signal Industrial Wireless Systems Design Tools

October 24 Electronica Issue Processors

November 7 Power Semiconductors, Supplies and Converter Modules RF & Microwave Displays

November 14 LEDS Medical Electronics LED drivers

November 21 Display Systems Space Technology Development Kits

November 28 Programmable Logic Soc & Processors LED Lighting Power ICs

December 5 Analogue, RF and Mixed-Signal Renewable Energy Systems Passives

December 12 Review of the Year Test Systems

Print deadline one week prior to issue date

Editorial deadline two weeks prior to issue date



ElectronicsWeekly.com Audience Profile

ElectronicsWeekly.com is the leading online news and information resource for the industry. With almost 500,000 page impressions and 165,000 unique visitors a month, by promoting your organisation on ElectronicsWeekly.com you can be sure to reach the right audience. 28% of users cite ‘Design/Development engineering’ as their job function, and 66% visit the site at least once a week (with many visiting more often).

Use of ElectronicsWeekly.comUsers of the site visit for a variety of reasons – and 43% visit specifically to find a new product or supplier. Further evidence that these users are active buyers comes from the fact that 61% have clicked on a link. As 67% of users have some level of purchasing responsibility, advertising on ElectronicsWeekly.com means that you can optimise your promotion budget and reach a receptive audience who are at the right point in the purchasing process for you to acquire them as a customer.

A Global solutionElectronicsWeekly.com has a truly global user base. Take a look at the graph to see how well we cover your key marketplaces:

UK 26%Western Europe

(excl.UK) 23%North America 28.5%

Africa 1%

C & S America(incl. Caribbean) 1.5%

Eastern Europe 1.1%

Asia 8.2%

Middle East 1.5%

Indian subcontinent 8.2%

Australia/NZ 1%

Job Role Sectors Operating In Company Size, Employees

Other 7%

Communicationsystems 15%

Design &Development

28%

Automotive& Consumer

electronics 11%

Digital2%

Executive management/ Board director 5%

Senior/GeneralManagement 6%

Controls 9%

Overall technicalmanagement 9%

Avionics, Military

& Security 6%

Sales/Marketing

12%

Components10%

R&D 11%

Computers 10%

250-4995%

Test & Measurement

7%

Other 20%

100-249 10%

Service & Maintenance 7%

Quality control

5%

Design &services 17% 500-999

5%

1000-1499 4%

1500+ 7%

1-1025%

11-197%

20-4910%

50-99 7%

More solutions for your businessAt ElectronicsWeekly.com, we like to innovate, and the same is true of our advertising solutions. Whatever your campaign requirements, we are sure to have the right option to promote your business. See below for a snapshot of the products we can offer, and please contact us or see the relevant area on our Media Centre for further information:

• Webinars • Podcasts • Video • Virtual fairs • White paper library

Did you know?Print advertising drives online searchRecent research has shown that 67% of online searchers are driven to search by an offline channel (eg print), and of these 40% go on to make a purchase. With Electronics Weekly, maximise your lead generation by combining your online campaign with print messaging, to really generate standout in the market. See our Electronics Weekly audience profile to find out how we can help you.

Source: Jul-Dec 2011 BPA average page impressions 391,662, average unique browsers 165,357



Online Guide

Your Guide to Online Advertising with Electronics WeeklyWhy advertise online?Online advertising is an important component of successful branding campaigns. Recent research* among B2B companies has shown that advertisers that use cross media (print and online) campaigns see an uplift in lead generation of almost 30%, because it is:

Complementary – it provides you with another opportunity to reach your target audience.

Measurable – although never underestimate the power of branding online as well as in print.

Targeted – our audience includes executive management, board directors, overall technical management, senior engineering, design & development engineers and general management from the electronics industry. 99% are ABC1 and 84% of users are involved in the decision making process for purchase/leasing of products or services on behalf of their company.**

Adaptable – whether you are looking to drive traffic to your website or promote a specific product, we canprovide an online creative solution tailored to your needs to ensure a competitive edge.

Controllable – from identifying your needs, customising the creative solution and providing feedback reports,the ElectronicsWeekly.com team will ensure that your campaign receives maximum exposure.

98.6% of recipients have purchasing , specifying or design influence over products”. The source for this is BPA Jul-Dec 2011.

Rates and Data

Online Advertising OpportunitiesWe have an unrivalled portfolio of creative options available to help you place your products, services, or brand in front of electronics industry professionals.

> LeaderboardBigger than the normal banner, leaderboard banners allow advertisers to be able to deliver their message in a more visible position.

Specifications: 728 x 90 pixels; JPEG, gif or rich media; max. File size: 39kb

Rate: £80 CPM

> MPUThis is a large and prominent advertising space set within the editorial copy, which enables advertisers to communicate their brand message extremely effectively.


Rate: £100 CPM

> Button

Features key focused boxes within the web page with image led traffic driving facility


Rate: £30 CPM

>SkyscraperThese larger creatives run down the right hand side of the page on ElectronicsWeekly.com. Their size and proximity to content make them an excellent tool for creating purchase intent.

Specifications: 160 x 600 or 120 x 600 pixels; JPEG, gif or rich media; max. File size: 39kb

Rate: £80 CPM



Online Guide

Rich mediaRich Media provides a more sophisticated online creative, with an emphasis on entertaining the user. Rich media formats such as ‘page peel’ encourage the audience to interact with the advert and engage with the brand.

For specifications and specific ideas, please contact the sales team.

Rate £150 cpm (Creative specification available on request)

Sponsorship OpportunitiesMake your marketing spend last longer, by opting for channel sponsorship. There are several options available on ElectronicsWeekly. com

Channel Sponsorship

In addition to our news pages, articles on electronicsweekly.com are divided into channels – Design, Components, Research, Business, Production and Products - each covering a specific area of electronics technology or management. You can sponsor one of these channels and benefit from being the dominant advertiser in an area with a self-selecting audience. Price on application.

Bespoke Channel Sponsorship

Sponsor a new bespoke channel. You will benefit from:

• Dedicated ElectronicsWeekly.com journalist producing the content – 3 new stories uploaded per week.

• Signposting on the home page.

• Populating the channel with relevant case studies, white papers and educational information designed to promote your product.

• 30,000 page impressions per month using banners, buttons, text links and skyscrapers.

Price on application.

Sponsorship OpportunitiesElectronicsWeekly.com webinars are free online events aimed at the electronics professional. These online seminars provide strategic advice, lively panel debate and business critical information. Users can register for webinars for free and are also able to access them online at ElectronicsWeekly.com after the event.

Webinars are highly interactive, enhancing the user experience, whilst generating research information and quality leads for the sponsor.



Email Options and Rates

Reaching the right audience for your products and services has never been more crucial. As companies make increasing use of online services, email marketing is becoming a vital part of any successful campaign.

Reaching the right peopleThe database we use for our email solutions has been developed from multiple sources including Electronics Weekly, ElectronicsWeekly.com, Mardev and RBI. Our email database is email positive and offers excellent penetration into the electronics marketplace.

Email options

Standard E-updateEach week an E-update is sent to the full database of opt-in readers. Each email contains space for up to four advertising messages.

Solus E-updateA solus E-update allows you to benefit from being the only advertiser and therefore focus on getting your key message across to your target audience.

1 3 6 7+ +banner +sponsorship

Solus £2,500 ($4,000) £2,000 ($3,200) £1,750 ($2,800) £1,500 ($2,400) N/A N/A N/A N/A

Solus Targeted £2,000 ($3,200) £1,750 ($2,800) £1,500 ($2,400) £1,250 ($2,000) N/A N/A N/A N/A

Standard £1,500 ($2,400) £1,250 ($2,000) £1,000 ($1,600) £750 ($1,200) £200 ($320) £500 ($800)

Standard Targeted £1,000 ($1,600) £850 ($1,360) £750 ($1,200) £600 ($960) £200 ($320) £500 ($800)

Editorial Newsletter £2,500 ($4,000) £2,000 ($3,200) £1,500 ($2,400) £1,000 ($1,600) POA POA POA POA

Rates



Email Options and Rates

Editorial Newsletters

Daily News Daily

Weekly Round-up Weekly

Mannerisms Weekly

Made by Monkeys Fortnightly

Circuits / Gadget Freak Fortnightly

Terms and conditions

• A signed order confirmation is required before your E-update will go ahead.

• Your E-update slot is subject to cancellation if all artwork requirements are not received 48 hours prior to schedule and payment will still be expected.

• All rates are subject to VAT & subject to exchange rate fluctuations.

• For full RBI Advertiser Terms and Conditions, please go to www.reedbusiness.co.uk/adtermsandconditions

Instant Response Panel - optional extra

Used in conjunction with an E-update, the IRP (Instant Response Panel) is a great way to collect leads. A potential customer will register their interest in your product or service and their details will be emailed to you directly.

Editorial newsletters/weekly round-up

Editorial newsletters are sent to an opt-in database of electronics professionals. The daily e-newsletter carries editorial coverage and includes various advertising slots available alongside the rich editorial content.

Supplier Ecosystem Zone


Electronics Weekly team on +44 (0)20 8652 3500,or email [email protected]

The Electronics Weekly Eco-System will provide an engaging environment for suppliers and electronic professionals to interact. This community will be used as a resource centre, creating a zone for engineers to find relevant and related products available in the industry from specific distributors, whilst suppliers themselves will be able to utilise this space as a promotional arena; generating interest around their products and driving traffic to their sites.

Benefits include:

• Prominent exposure of content on electronics weekly

• Automated update of content for timely product announcements

• Multimedia support

• Sign posting from the main navigation bar

• Clearly visible Distributors logo with live links to Supplier Zone

• Rotating logo links

• Product of the week/disti of the week accreditations

• New links between Electronics Weekly’s Eco-System and your site increasing SEO

• Traffic driver through marketing on blogs and ROS

• Regular press release news feeds

News Feed Featured Video

Product Directory

Company Preview

White paper hosting




Check List

3 Company Name

3 Company Logo URL

3 Web Contact

3 Company Description (max 100 words)

3 Web Address

3 Telephone Number

3 RSS Feed 1

3 RSS Feed 2

3 Video Link 1

3 Video Link 2

3 Picture 1

3 Picture 2

3 PDF 1

3 PDF 2

3 Line Card Highlights

3 Maximum 20 companies to highlight & URLs

1 - 3 Months = £985 per month4 - 6 Months = £855 per month7 - 12 Months = £715 per month.




Content Capture for Electronics Weekly Supplier Ecosystem (when completed, email to [email protected])

Your Company details

Company Name:

Company logo URL (max size 50KB):

Web contact: (to liaise with Alun Williams, at EW)

Company description, for intro (max 100 words):

Web address:

Telephone number:

Promotional assets to feature on your page Please enter up to 2 RSS feeds that you would want to display

RSS Feed 1:

RSS Feed 2:

Please enter up to 2 links to videos on YouTube that you would want to display. These must be hosted online already, such as on the company website or on YouTube)

Video Link 1:

Video Link 2:

Please enter up to 2 links to pictures that you would want to display (If not already online and available by a URL, then the max size is 50KB)

Picture 1:

Picture 2:

Please enter up to 2 links to PDFs that you would want to display (If not already online and available by a URL, then the max size is 100KB)

PDF 1:

PDF 2:

Your Clients

Line card highlights

Please enter a maximum of 20 companies to highlight - enter each company on a new line, followed by its URL:

Noticeboard



Electronics Weekly Noticeboard The Electronics Weekly Notice board is an exciting new feature of the site which will allow you to communicate and engage with the industry. You can post in-depth technical content, ideal digital communications and product announcements directly to our site.

The software is Moveable Type and anyone familiar with blogging should be able to quickly and easily post to the Notice board.

Key Benefits:

• An opportunity to present your message in a new way to the Electronics Weekly online audience around the world

• The opportunity to encourage reader engagement with you (ability for users to leave comments, for you to generate Twitter Feeds, provide RSS links)

• Live 24/7 uploading of the latest news

• A chance to make the most of digital content - what should the ideal digital press release look like? - embed video, implement your own links to product locations, insert pictures of your choice, etc

• SEO advantages of positioning content under the Electronics Weekly domain and taking advantage of our global traffic

Where featured on the site

• On the Homepage, below the fold on the right

• On the News Index, beneath Latest News feed

• On the Supplier Ecosystem Main Directory page

• The latest posts will also be promoted in Electronics Weekly editorial emails

Rates are based on the agency or company

Cost per month Discounted for 3 months

1-5 posts per month £300 per month (£60 per post) £275 per month (£55 per post)

6 -10 posts per month £500 per month (£50 per post) £450 per month (£45 per post)

10-25 posts per month £1,125 per month (£45 per post) £1,000 per month (£40 per post)

25-50 posts per month £2,000 per month (£40 per post) £1,750 per month (£35 per post)

50+ posts per month £1,750 per month (£35 per post) £1,500 per month (£30 per post)

For further information and details of this new service please contact the Electronics Weekly sales team:

Lee De La Rue Browne – 0208 652 3262 – [email protected]

Julie West – 0208 652 3112 – [email protected]

Teo Tansiri – 0208 652 8209 – [email protected]

Noticeboard

Electronics Weekly Noticeboard The Electronics Weekly Noticeboard is a new feature of the site which enables your company to post press releases and product announcements directly to the site.

The software is Moveable Type and anyone familiar with blogging should be able to post to the Noticeboard quickly and easily.

Required inputs

• Your email address

• The text for your username, which will appear above your posts, indicating who has done the post (see right)

Where featured on the site

• On the Homepage, below the fold on the right

• On the News Index, beneath Latest News feed

• On the Supplier Ecosystem Main Directory page

• The latest posts will also be promoted in Electronics Weekly editorial emails

How to post

An overview of how to post using the Moveable Type software

(refer to the image right)

Login: http://blogs.rbi.co.uk/cgi-bin/mt/mt.cgi?__mode=view&_ type=entry&blog_id=409

Username: <user specific>

Password: <user specific>

• Select the ‘Write Entry’ tab (top left)

• Enter the headline in the ‘Title’ field

• Enter the text into the ‘Body’ field

• Enter some descriptive Tags into the Tag field (it is in your interest to reuse an existing tag wherever possible), i.e. processor, Honeycomb, Android, Google… (readers will be able to filter the blog posts on the basis of these tags)

• In the ‘Publishing’ section (top right), set ‘Status’ to ‘Publish’ and set the date and time when the post should be live (set ‘Status to ‘Scheduled’ if a future date is involved, to pre-post an entry)

• In the ‘Categories’ section choose an existing category or add a new one (readers will be able to filter the blog posts on the basis of these categories).

• Select the ‘Preview’ button (bottom left) to preview the post without publishing it

• Select the ‘Save’ button (bottom left) to save changes, and publish the post (if ‘Status’ has been set to ‘Publish’)

continued over…



Noticeboard

How to post continued...

When you are happy with your post you can view it live, at: http://www.electronicsweekly.com/blogs/noticeboard/

(To become comfortable with the posting process, and to be able to experiment away from the live site, visit the ‘Test’ area (‘Noticeboard Test’):

Posting: http://blogs.rbi.co.uk/cgi-bin/mt/mt.cgi?blog_id=413&__mode=view&_type=entry&blog_id=409

Viewing: results: http://www.electronicsweekly.com/blogs/noticeboard_test/

The same logins should have been set up for you to experiment.)

If this happens…

What could possibly go wrong? Well, here are possible solutions to some small issues that you may hit…

• The post goes live straightaway despite being pre-dated – The Status field (in the Publishing section, top right) must be set to Scheduled, rather than Published for pre-dating to work.

• The formatting of the text looks all wrong – Be careful not to past directly from Word into the blogging window. It is best to paste the contents into a text editor, like Notepad, and copy it from there into Moveable Type. This will strip away any rogue formatting.

• The picture I inserted is in the wrong place – When inserting a picture don’t miss the intermediate stage where you can specify the picture is left or right aligned. Generally it is best to add the text first and then insert a picture, specifying left or right, as shown in the picture on the left. (Check the tick-box ‘Remember these settings’ once you are happy with a regular regime.)

For further information and details of this new service please contact the Electronics Weekly sales team:

Lee De La Rue Browne – 0208 652 3262 – [email protected]

Julie West – 0208 652 3112 – [email protected]

Teo Tansiri – 0208 652 8209 – [email protected]



Industry Resources

Industry Resources is a response based programme so you will only pay for success.

The programme will deliver your marketing content to your customers and potential customers when they are most interested in receiving it. When is that? When they SEARCH for your products and services on Google, Yahoo! and MSN and when they READ about your products via the award winning editorial on Electronics Weekly. See the screen shots below as a visual, but please call and we’ll create a FREE customized demonstration using your company information.

Electronics Weekly Industry Resources

1. A user clicks on an article which is of interest to them

4. Your customers and prospects will also be driven to your content via the searchable vertical directory. In addition, your content will benefit from SEO (Search Engine Optimisation).

5. Search Engine Optimisation (SEO)

The pages in your advertiser site can also be accessed through search engines. Search Engine Optimisation will help your advertiser site links to appear high in the organic results of search engines like Google, Yahoo, MSN etc.

2. Contextual related links appear next to the editorial article from advertisers with relevant marketing information. The user clicks on the advertiser’s telated link for additional information, products or services related to the article.

3. The advertiser’s message related to the article is delivered to the user without having to leave Electronics Weekly.

Rates

Editorial related advertising can be purchased through two options

6 months unlimited access £5,000

12 months unlimited access £8,000

Cost per click, minimum 500 clicks £4 per click

Free demonstration

For a free demonstration of how this could work for your product, please contact the ElectronicsWeekly.com Sales team on +44 (0)20 8652 3500, or email [email protected]


Electronics Weekly team on +44 (0)20 8652 3860, or email [email protected]

Arena

Electronics WeeklyElectronics Weekly is the only UK weekly electronics publication, and has over 40 years experience of serving the electronics design industry. Our current circulation is 31,436 (BPA issue Nov 2011) with an average of 2 readers per copy. This means that by advertising in Electronics Weekly you could reach over 60,000 electronics professionals.

The ArenaArena is the classified listings section of Electronics Weekly and has been designed to meet the needs of electronics professionals acting as a ‘meeting point’ on page for buyers and sellers.Divided into key areas including surplus stock, sub contract manufacturing and PCB services, it provides complete sector coverage. To get your products or services in front of a receptive audience then speak to the Electronics Weekly team about your requirements.

15% Advertising Agency Commission

(Given to PPA or IPA recognized agencies who supply complete artwork accompanied by a valid media order.)

Printing is by heat-set Web Offset-Litho.Process-artwork for mono. Screen 48metric.Separated positives for four colour. Screen 54 metric.

Proof deadline: Tuesday prior to publication.Final copy deadline: Wednesday prior to publication.

Cancellation policy: 4 weeks prior to publication.

Classified Rates & Frequency DiscountsEffective 1st January 2012

Rates 1 4 weeks 12 weeks 25 weeks 40 weeks

4 x 2 £75 £67.50 £60 £52.50 £45

1/8 £160 £144 £128 £112 £96

1/4 £295 £265.50 £236 £206.50 £177

1/2 £585 £526.50 £468 £409.50 £351

Courses Section

1/4 page (appears first issue of the month)

1 insertion £585

12 insertions £468

Auction/ Tender

1/4 page (appears first issue of the month)

1 insertion £585

12 insertions £468

Series Discounts

5 insertions 10%

12 insertions 20%

25 insertions 30%

51 insertions 40%

Production Data

Column widths

1 column width 31mm

2 column width 66mm

3 column width 101mm





Electronics Weekly team on +44 (0)20 8652 3860, or email [email protected]

Integrated Print & Web Rates 2012

Standard Package Rate

Mono Full Colour

Eighth Page £2,063.00 £2,169.00

Quarter Page £3,130.00 £3,344.00

Half Page £5,020.00 £5,423.00

Full Page £8,870.00 £9,658.00

Mono Full Colour

Eighth Page £1,941.22 £2,072.66

Quarter Page £3,264.30 £3,529.66

Half Page £5,336.55 £5,340.09

Full Page £9,879.55 £10,156.85

• Your advertisement appears in Electronics Weekly’s recruitment for 1 week and on www.electronicsweekly.com/jobs for 4 weeks

• Add additional online job postings to any Standard Package above at a discounted price:

Additional 2-4 job postings on www.electronicsweekly.com/jobs: £104 extra

Additional 5+ job postings on www.electronicsweekly.com/jobs: £154 extra

If you do not want your vacancy to appear on www.electronicsweekly.com/jobs please subtract £995 from the Standard Package Rate.

Maximise your job vacancy response with an adPack

Our added value recruitment packages Adpacks help you dramatically extend your advertised coverage to both our print and online audience, at a heavily discounted price. An Adpack maximises your response, making the search for your candidate an even easier experience.

Get maximum exposure for your vacancies with Electronics Weekly’s adPack offer. Each Adpack comprises:

1 Week – Advertisement in Electronics Weekly’s recruitment section

2nd Week – Identical repeat advert in Electronics Weekly’s recruitment section

4 Weeks – Individual job posting on www.electronicsweekly.com/jobs

To calculate your saving please use our Adpack calculator: http://www.maximiseyourresponse.co.uk/calculator.html

Online Advertising Rateswww.electronicsweekly.com/jobs

For further advertising options or enquiries please contact one of our sales team on:

020 8652 3400 or email: [email protected]

Our webpacks offer you 33% discount off rate card prices for one job in comparison to purchasing them as separate inventory. Speak to your account manager for further information.

NETWORK - £2,070 (SAVE £1,020)Job Posting & Logo1 Job Target EmailJobs by email buttonE-newsletter ButtonTweet Job

IMPACT - £1,735 (SAVE £855)Job Posting & LogoEnhanced Branded JobFeatured JobPremium JobTop Job

CONNECT - £1,467 (SAVE £723)Job Posting & LogoJobs by Email ButtonTop JobFeatured Job

POST A SINGLE JOBJob Posting including a logo for 28 days.COST: £990

Additional FeaturesAttract the best candidates to your vacancy with these additional features from Electronics Weekly Jobs

> Job of the WeekAn exclusive and prominent position for you to gain maximum exposure for your vacancy.

COST: £600 per week

> Featured JobMake your job vacancy stand out with this eye-catching position on the homepage.


> MPUExclusive position to grab the attention of jobseekers with the use of animation or video.


> Featured RecruiterGet your brand to stand out on the homepage and direct candidates to all of your job listings.

COST: £800 per month

Significant discounts available for multiple vacancies. Call us for further details: 020 8652 3400.

> Top Job / Keyword Sponsored Job

Ensures top position on job searches that are relevant to your vacancy.


> Premium JobsAppear against category searches that are relevant to your vacancy and increase brand awareness.


Online Advertising Rateswww.electronicsweekly.com/jobs

For further advertising options or enquiries please contact one of our sales team on:

020 8652 3400 or email: [email protected]

> Job TargetTarget the most relevant jobseekers by drilling into our database of active jobseekers. We can segment by Job Title, Location and Qualification Level to target the most suitable candidates for your vacancy.

COST: £1000

> Jobseeker E-newsletterOur jobseeker e-newsletters are sent to over 25,000 jobseekers actively looking for electronics roles.

> Banner COST: £500

> Enhanced Branded JobStand out from a standard text listing with your own branding and images to support your existing recruitment campaign.

COST: £300

> Recruiter Mini-siteOur best opportunity for you to promote your brand as an employer of choice and list all of your job postings within an attractive webpage, with no other branding or imagery apart from your own.

COST: POA

> Video JobGive jobseekers a true insight into your organisation or role with a video about your company, employee benefits or training. Illustrate why jobseekers should work for your organisation in a creative and fun way.

COST: £750

> Unlimited CV Database AccessGet access to over 13,000 high quality CVs in our candidate database.

COST: £500

> CV CreditsReceive 10 CV credits to take your pick of high quality CVs from our candidate database.

COST: £400

Email Inventory GuideEnsure you attract active jobseekers directly to your vacancy with advertising opportunities on our email newsletters

Additional Job Inventory

CV Database Options

> ‘Recruiting Now’ Button

COST: £400

> Job of the Week

COST: £400

For further information and to bookplease contact our sales team

Quadrant houseThe QuadrantSutton, SurreySM2 5AS, UK

020 8652 3500