electronics for you publications profileeandtechmedia.com/documents/2019-efy-groupprofile.pdf ·...

Electronics For You

Group

Publications Profile

Enabling Informed

Technology Decisions

EFY GROUP IP PRESENTATION - NOT TO BE COPIED OR USED WITHOUT PERMISSION

Our Platforms


Print DigitalE-zine

EFY Print Property

➢Electronics for You (EFY)

➢ South Asia’s most Popular Electronics Magazine

➢ Additional ESTYLE (For Feel Good Factor) Supplement

➢Electronics Bazaar (EB)

➢ Business Electronics B2B Sourcing Magazine

➢Electronics Industry Directory (EID)

➢ India’s Buying Guide for Electronics Products


EFY Events

➢India Electronics Week (IEW)

➢ IoTshow.in, LEDasia.in, Test & Measurement, EFY Expo, Conferences

➢Driving Technology, Innovations & Investments

➢Open Source India Days (OSI)

➢Asia’s #1 Convention on Open Source

➢ELCINA – EFY Award


Digital

➢www.electronicsforu.com

➢ If it’s electronics, it’s here

➢www.electronicsb2b.com

➢ All about electronics industry

➢www.eleB2B.com

➢ India’s Online Business Directory for Electronics

➢www.opensourceforu.com

➢ The complete portal for Open Source


http://www.electronicsforu.com/

http://www.electronicsb2b.com/

http://www.eleb2b.com/

http://www.opensourceforu.com/

Social Networking

➢www.facebook.com/designelectronics

➢Over 1.1 Million Follower

➢www.facebook.com/OpenSourceForU

➢Over 250K+ Active members

➢www.linkedin.com


http://www.facebook.com/designelectronics

http://www.facebook.com/OpenSourceForU

http://www.linkedin.com/

• Broad Specification of Audiences that we cater

• Electronics Professionals: System Integrator’s / Product / Circuit Designers, Product Testers, R&D Engineers, Embedded System

Developers, Consultants etc.

• Business / Technology Decision Makers: MDs, CEO’s, CTO’s, Chairman of manufacturing & Trading Firms, Purchase Managers,

Sr. Marketing Personnel's etc

• Electronics Manufacturers and Purchase Decision Makers

• Dealers and Distributors

• Industry Professionals and Design Consultants

• Electronics focused Academicians: Engineering Graduates / Post Graduates, Professors, Lecturers, Science Teachers etc

• Government bodies: Electronics and Electrical associations like MIDC, IESA, ELCOMA, ELCINA and many more are associated

with us!

• IoT Developers & Implementers, Embedded Software Engineers, Embedded Systems Engineer are the neo categories of focus.


Audience

Legacy of 50 Years


EFY Group Over the Years

Electronics For You

• Circulation: 80,000

• Readership: 5,00,000

• Distribution:

• Environment: Technology Focus Make In IndiaSmart World Green TechnologyDo it Yourself Innovation Zone

• Readership: Key Technology / Business Decision Makers, System Integrators, Design Engineers, Influencers, Consultants, Technology Enthusiasts, Purchasers and more …


North India22%

South India39%

East India13%

West India26%

Started in 1969

Electronics Bazaar



• Distribution:

• Environment: Industry News Manufacturing Focus LED Lighting ePower FocusSMT Focus Sourcing Mantra

• Readership: Key Technology / Business Decision Makers, System Integrators, Influencers, Consultants, Purchaser Managers, Traders / Importer etc


North India33%

South India25%

East India11%

West India31%

Started in 2007

Advertising Rates

EFY rate (in $) Size Dimensions EB rate (in $)

1,950 Full Page Bleed: 19.7cm W x 26.8cm HNon Bleed: 18cm W x 25cm H

1,100

1,200 Half Page Non Bleed: 18cm W x 11.5cm H 600

900 Strip Ad (V) Non Bleed: 5.5cm W x 23cm H 500

700 Strip Ad (H) Non Bleed: 17cm W x 5cm H 350

750 Quarter Page Non Bleed: 8.5cm W x 11.5cm H 350

425 Response Page: Box Ad Non Bleed: 8.5cm W x 7.5cm H 250


GST of 5% will be applicable on EFY & EB.

Electronics Industry Directory



• Distribution:

• Environment: Government Policies Industry ReportYellow Pages Green PagesWhite Pages (with contact detail)

• Readership: Key Technology / Business Decision Makers, System Integrators, Influencers, Consultants, Purchaser Managers and more …


North India32%

South India24%

East India10%

West India34%

Started in 1970

Estyle (For Feel-Good Factor)

• A Magazine where Technology Meets Style

• Circulation: Currently being distributed along with EFY

• Distribution:

• Environment: First Look Home AutomationVirtual Reality WearablesSmart Living Over The Top MediaDo it Yourself and many more…

• Readership: Technology User, Business Decision Makers, System Integrators, Influencers, Consultants, Technology Enthusiasts, End Consumer and more …


North India22%

South India39%

East India13%

West India26%

Started in 2018

Advertising Rates

EID rate (in $) Size Dimensions estyle rate (in $)

7,500 Gate Fold Bleed: 39.4cm W x 26.8cm H 6,900

5,400 Inside Front Cover Bleed: 19.7cm W x 26.8cm H 3,191

6,750 Back Cover Bleed: 19.7cm W x 26.8cm H 3,450

1,850Full Page Bleed: 19.7cm W x 26.8cm H

Non Bleed: 18cm W x 25cm H1,725

1,150 Half Page Non Bleed: 18cm W x 11.5cm H 1,050

700 Quarter Page Non Bleed: 8.5cm W x 11.5cm H 675


No Business Pagesin estyle

GST of 18% will be applicable on EID and GST of 5% will be applicable on estyle.

Advertising Rates


Size National Section Rate (in USD)

Full Page 1,250

Half Page 700

Quarter Page 500

Double Spread 2,250

Vertical Strip 600

Horizontal Strip 460

GST of 5% will be applicable on estyle.

Advertising Rate


Banner Title Size Scope Rate (in $)

Right / Left Omni 1 200 x 200 Omni Present 2,160




Right / Left Omni 1 200 x 200 Sections 1,500



Right / Left Omni 4 200 x 200 Sections 975

www.eleB2B.com

Image showing Section Ad on eleB2B

GST of 18% will be applicable.

http://www.eleb2b.com/

Advertisement Rate


Banner Title Size Scope Rate (US$)

Top Wide Omni Large 468 x 60 Omni Present 2,400

Top Wide Omni Small 300 x 60 Omni Present 1,680

Right Box Omni 1 160 x 200 Omni Present 2,160






Right Box Omni 1 160 x 200 Sections 1,500



Right Box Omni 4 160 x 200 Sections 975

Right Box Omni 5 160 x 200 Sections 880

www.electronicsforu.com



Advertisement Rate



Page Peel 500 x 500 Omni Present 2,400

Page Peel 500 x 500 Home Page 1,680

Speed Breaker Omni Present 600 x 600 Omni Present 2,160

Speed Breaker Omni on Home Page 600 x 600 Home Page 1,836

Editor’s Choice Insert 400 x 200 Home Page 1,600

Offers & Ads Inserts (5) 300 x 150 Home Page 1,410

Section Inserts 300 x 150 Home Page 1,275

www.electronicsforu.com



Why EFY?


Key Findings of ELCINA – IMRB Report


Source: Survey Done by KANTAR IMRB for ELCINA for Media Consumption in Indian ESDM Industry

• 81% readers looks for Technology trends

than Business trends.

• 74% readers says magazine is preferred

source to discover important topics and then

they gets more detail from web.

• 71% refers to Magazine to collect Technology

information.

• 84% of readers refers to magazine to get

relevant information.




• Readers are looking for Latest Technology

Coverage, New Product Information etc in

the Print Magazines.

• 25% readers says “Advertisement” as

content they proactively seek.

• Electronics For You was voted as #1

Magazine which meets the readers

expectation.

• Our other publication Electronics Bazaar is

voted at #3.




• Let’s talk about online property

• 86% access Online resource to get

information they seek.

• 61% looks for www.electronicsforu.com

for electronics related content.

• 40% actively participate social networking

platforms to share information on

electronics industry / products.

• EFY is having it’s presence on social

networking site like LinkedIn and

Facebook with over 1.1 million follower.





• Electronics for You is having

highest with 68% Top of Mind

Awareness and Electronics Bazaar

(which is not available on News

Stand Sale) is having 1% Top of

Mind awareness.

Do you think

Print is DYING

in INDIA?


Print is not dying in India …

• The trend of certified circulation figures by ABC show that

• As compared to the world Print Market, INDIA is one of the biggest spot in the print media.

• INDIA is one of the few countries where print advertising revenue is growing.

• The print medium is thriving, growing and expanding in INDIA.

• It has also been noticed that Hindi Speaking Market is also growing.

• Print Media Industry Size / Advertising Revenue and Projection (in Billion INR) detail:


2016 2017-P 2018-P 2019-P 2020-P 2021-P CAGR (2016- 2021P)

303.3 325.0 350.4 378.5 405.6 431.1 7.3%

2016 2017-P 2018-P 2019-P 2020-P 2021-P CAGR (2016- 2021P)

201.3 215.0 233.3 254.9 276.2 296.0 8.0%

Source: KPMG India’s analysis and estimates 2016-2017

Why print is still growing in INDIA?

• Advantage of India’s Economic growth: Growth of print publication in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

• Impact of Education: Growth in education have created substantial headroom for growth of Print publication.

• Reading print a part of daily routine combines well with ease of reading at your own time.

• Easily accessible and available at home: In India Print publications are home delivered, unlike in the West.

• Customized sections and pull outs cater to various segments of readers together with localized content.

• Power of the word: Print publication have continued their strong traditions to provide accurate and reliable information to their readers.


Print is

not DYING

in INDIA


Editorial Highlights


Electronics For You

Highlights


MONTH Theme AI T&M Tech Focus Market Survey

Jan’1950-Year Anniversary

IssueAI and Applications RF Power Measurement Nano Technology and Nano Materials Electronics Design

Feb’19 IoT AI and IoT IIoT ApplicationsIoT-Connected Solutions for

BusinessesInternet of Things

Mar‘19 AutomotiveAI for Automobile

IndustryElectric Vehicles

Industry 4.0 Solutions for Railways

and AirwaysAutomotive

Apr‘19 Medical ElectronicsAI in Healthcare

IndustryMedical Applications Medical Electronics Medical Electronics

May‘19 Smart LivingAI in e-Waste

RecyclingT&M for Displays Smart Cities with Smart Homes LED Lighting

Jun’19Optical

Communications

AI for Ocean

Exploration

Optical Network

MonitoringFTTO Solutions for Data Centres Test & Measurement

Jul‘19 Defence AI for DefenceMilitary & Defence

Applications

Navigation Systems (Satellites and

Radar)Strategic Electronics

Aug‘19 CloudAI for Critical

Applications

Benefits of Cloud

Technology to T&M

Global Blockchain Technologies and

Cloud ComputingSolar

Sep‘19Consumer

Electronics

AI for Consumer

ElectronicsConsumer Electronics

Technology in Media and

EntertainmentConsumer Electronics

Oct’19 Machine Learning AI, ML and Robotics 5G ML-Based AR and VRMobile Handset

Manufacturing

Nov‘19 Aviation AI for AviationAerospace & Naval

Applications

Technology and Devices to Improve

Long-Range and Short-Range

Wireless Communication

Electronics

Manufacturing

Services

Dec‘19 AgricultureAI for Agriculture

and Environment Thermal Imaging

Digital Platforms and Their

ConnectivityIndustry Outlook


Electronics Bazaar

Highlights

Issue Industry Focus SMT Focus ePower Focus Manufacturing Focus Lighting Ahead Sourcing MantraApr‘18 Electric Vehicles Pick & Place Machines

(Low to medium volume)Batteries and BMS for electric vehicles

Soldering and De-soldering Stations

Retail + Commercial lighting

Thermal Management Solutions

May‘18 The Internet of Things Reflow Oven UPS & Inverters Conformal Coatings Street lighting High Power LEDsJun’18 Mobile Handset & Telecom

Device ManufacturingWave Soldering Systems Charging stations EMI Shielding Light bearers (interview) Lenses and reflectors for LED

lights

Jul‘18 Strategic Electronics Printer Systems Solar Charge Controllers Thermal management solutions

Outdoor Lighting Manufacturing Equipment for LED Lighting (SMT & non SMT)

Aug‘18 Electronics Manufacturing Services (EMS)

Inspection Systems (SPI) Capacitors & Inductors for Power Electronics

Ferrite Cores Light bearers (interview) Housing for LED lights

Sep‘18 Solar Inspection Systems (AOIs)

Batteries for Renewable Sector

Wire Processing Equipment

Residential + Office Lighting

Testing Equipment for LED & Lighting

Oct’18 Electronics Manufacturing Equipment (both SMT & non SMT)

Software Used with SMT Equipment

Smart grids PCB Chemicals Hospitality Lighting Light Diffuser Solutions

Nov‘18 Electronic Component Manufacturing

Dispensing, Coating & Curing Systems

Smart Energy Meters ESD & Clean Room Products

Light bearers (interview) LED Drivers

Dec‘18 PCB PCB Handling Systems Transformers for UPS & Inverter Industries

Soldering Consumables Projection for lighting industry

LED Components

Jan’19 Test & Measurement Cleaning & Washing Systems

Battery Chargers Lubricants Top 5 lighting company analysis

LED Modules

Feb’19 LED Lighting Rework Stations Adapters for Set Top Box & Mobile Devices

Epoxy Resins Industrial +Automotive lighting

PCBs for LED Lights

Mar‘19 Industry Outlook for 2019-20

Pick & Place Machines (High Volume)

Li-ion Batteries & Batteries for e-vehicles

Hand Tools Light-bearer interview LED testing related case studies from ELCINA and ELCOMA

Advertisers Categories

• Component Supplier

• Test and Measurement Equipment Supplier

• Power Supply (Converter, Inverter, Stabilizer)

• System Integrators (Including Industrial Automation)

• Manufacturing Equipment Supplier

• EDA Tools / Software

• Batteries

• Material (Chemical and Consumables)

• Display Systems

• Defence and Avionics

• Consumer Electronics (White Goods)

• Embedded System

• Renewable Energy

• Safety and Security Products

• Testing and Certification Companies

• Automotive Electronics

• Manufacturing Services• RF and Wireless Product Supplier• IoT Product Supplier / Integrating• IT Hardware and Software• PCB Supplier• LED Lighting• Cabinets, Enclosures and Accessories• Educational Kits, Tool Kits• Wearable Electronics• Telecom Products• Magazines, Trade Show & Events• Motors• Recruitment Services• Radio & Broadcast Equipment• Institutes, Colleges, Training and Certification• The List Continues…………………………………..


Let the Magic Begin!!!


electronics for you publications profileeandtechmedia.com/documents/2019-efy-groupprofile.pdf ·...

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