electronic market – an overview
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Post on 26-Jan-2015
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Electronic market presents various angles to create a selling point, it offers channels of Bargain and Choice for customers, various Models of Supply chain and Transaction for the seller, explained above is the advantages that E-Commerce offers. Tags : E-Commerce, various Models of Supply chain, Transaction for the seller, E-Commerce Website, Electronic system, Welearn, distance learning, online mba, online learning, understand e commerce, Welingkar’s DLP. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/Sldeshareecoomercewelearn Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLPTRANSCRIPT
Welingkar’s Distance Learning Division
Electronic Market
We Learn – A Continuous Learning Forum
Electronic Market
Advantages of online shopping
• Sheer convenience• Wider choice• Better value• Unique gifting opportunity• Saves time & strain• Micro targeting• Mass personalisation• Know customer preferences and• Integrated source of Information
An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)
(i) Model 1 Broker model
Request for goods
CustomerC Select Suppliers’
Web page
Enjoys Purchase
Establish Shopfront
Solicit details of the order
Credit card validated
Goods availability checked
SSupplier
Order confirmation
Order fulfilment
Interaction Between Customer and Supplier with Choices
(ii) Model 2 Customisation model
CCustomer
Enjoy choice
Select Suppliers’
Web page
Message flows
Product enquiry
Select preference
Order confirmation
Order fulfilment
Establish Shopfront with user
Configurable applications
Presentation of options
Capture customer choice
Check build schedule
Validate credit card
SSupplier
Interaction Between Customer and Supplier with Bargain
C S
(iii)Model 3 Contact model
Customer Supplier
Submit bid
Bid accept/reject
View Catalog
Enjoys bargain
Maintains catalog
Collect all bids
Select winning bids
Match buyers and sellers
Collect commission
Three Models
1. Broker Model
2. Customisation Model
3 Contact Model
A Centralised Catalogue
Trading
Places server
Suppliers
Buyers
A centralised catalogue
Distribution Architecture
Suppliers
suppliers back end system
Info Banks intrade System Catalogue
Infobanks Intrade
Buyer System
Buyers
Buyers backend system
The Interactive Marketing Process
Pull
Information
(HTMLpges)
Client softwareCheap, easy
To get.
(Limited Customiation abilities) Waste time looking over search engine results
Customise
Information sent.
Automate.
Delivery of crucial news. Cost
effective
Centralises and eases control of information at server.
Web server
Push software collects
Information.
PullPush
A view of B2B Marketplaces in the Chemicals IndustryHigh
Product
scope
Narrow
Independent
Ownership
Model Industry sponsored
Chem ConnectELEMICAFobchemicals.com
1stChemical Market
Chem ACX.com
Plasticsandchemicals.com
E-ChemicalsGetPlastic.com
RubberBuy.com
ChemPoint.com
Covalex
Chem Web
20TONS.com
PlasticLink.com
PlasticNet.com
Justforplastic.com
Packaging Exchange.com
CheMatch.com
XSMChem
Painstnd Coatings.com
Packexpo.com
Envera
ElastomerSolutions.com
Omnexus.com
GE Polymerland
Predicted Trends in B2B Market Places
$ 1,200
$ 900
$ 600
$300
$ 0
The Purge Fortification Reconciliation
E-M
arke
tpla
ce tr
ade
U.s
. $ (b
illio
ns)
Secure Extra Net Web Page
Secure extra net web pageUsers
Market place
Buyers
Sellers
go to
enter
information
Send inform
ation
Or through E-mail
An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)
(i) Model 1 Broker model
Request for goods
CustomerC Select Suppliers’
Web page
Enjoys Purchase
Establish Shopfront
Solicit details of the order
Credit card validated
Goods availability checked
SSupplier
Order confirmation
Order fulfilment
Interaction Between Customer and Supplier with Choices
(ii) Model 2 Customisation model
CCustomer
Enjoy choice
Select Suppliers’
Web page
Message flows
Product enquiry
Select preference
Order confirmation
Order fulfilment
Establish Shopfront with user
Configurable applications
Presentation of options
Capture customer choice
Check build schedule
Validate credit card
SSupplier
Interaction Between Customer and Supplier with Bargain
C S
(iii)Model 3 Contact model
Customer Supplier
Submit bid
Bid accept/reject
View Catalog
Enjoys bargain
Maintains catalog
Collect all bids
Select winning bids
Match buyers and sellers
Collect commission
A Centralised Catalogue
Trading
Places server
Suppliers
Buyers
A centralised catalogue
Distribution Architecture
Suppliers
suppliers back end system
Info Banks intrade System Catalogue
Infobanks Intrade
Buyer System
Buyers
Buyers backend system
The Interactive Marketing Process
Pull
Information
(HTMLpges)
Client softwareCheap, easy
To get.
(Limited Customiation abilities) Waste time looking over search engine results
Customise
Information sent.
Automate.
Delivery of crucial news. Cost
effective
Centralises and eases control of information at server.
Web server
Push software collects
Information.
PullPush
Pull Type
Push Type
Mass communication
Pull Type
Value-added Functions on the Sell Side
• Auction• Access to additional customersHelping business managers in :-Spotting trendsOffering volume purchase discount incentives andImproving relationships with customers who do a lot
of business with multiple business units
A view of B2B Marketplaces in the Chemicals Industry
High
Product
scope
Narrow
Independent
Ownership
ModelIndustry sponsored
Chem ConnectELEMICAFobchemicals.com
1stChemical Market
Chem ACX.com
Plasticsandchemicals.com
E-ChemicalsGetPlastic.com
RubberBuy.com
ChemPoint.com
Covalex
Chem Web
20TONS.com
PlasticLink.com
PlasticNet.com
Justforplastic.com
Packaging Exchange.com
CheMatch.com