Electronic Commerce Nonhlanhla Shongwe 698470726

Introduction Mission statement Product Business model SWOT Analysis Conclusion

Google ◦ is a global technology leader focused on

improving the ways people find and use information

History◦ Started in January 1996 by Larry Page and Sergey

Brin◦ Build a search engine that could analyze the

relationships between websites◦ It was called BackRub

Mission◦ To organize the worlds information and make it

universally accessible and useful◦ To developed a new approach for online search◦ To maintain the world's largest online index of

websites and other content◦ Make this information

freely available nearly instantly

Products and services: ◦ Google Web Search ◦ Google Desktop ◦ Google Scholar◦ Google Mail ◦ Google Orkut ◦ Google Earth ◦ Google News ◦ Google Finance ◦ Google Maps ◦ Google Enterprise

Google primarily generates revenue by delivering relevant, cost-effective online advertising◦ AdWord

Allows advertisers to display their advertisements in Google content network, through either a cost-per-click or cost-per-view scheme

◦ AdSense Allows website owners to display these advertisements

on their website, and earn money every time ads are clicked.

How Google Makes money◦ The majority of Google’s revenue comes from

advertising Advertisers are increasingly turning to the Internet to

market their products and services Google AdWords

Enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites

Google ◦ Is one of the successful companies that uses e-

commerce◦ Is still improving its ranking algorithm ◦ Has potential of venturing to other businesses

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